Are you ready to elevate your speaking game and attract lucrative speaking engagements? Diane Diaz, our lead speaking coach, sits down with one of our clients, Cherlette McCullough, a licensed marriage and family therapist, to delve into the keys to crafting a compelling signature talk that not only resonates with audiences but also leads to paid speaking opportunities. Key Highlights: Cherlette’s Journey: Discover how Cherlette transitioned from community speaking to landing high-paying gigs by refining her presentations and focusing on impactful delivery. Signature Talk Breakdown: Learn the components of Cherlette’s successful signature talk, “From Selfie to Self-Reflection,” and how her engaging approach and relatable content captivated her audience. Audience Engagement Tips: Get inspired by Cherlette’s innovative strategies to involve the audience, making her talks memorable and actionable. Visibility and Media Appearances: Understand the importance of visibility in the speaking world and how Cherlette leveraged media opportunities to expand her reach. Coaching and Growth: Hear firsthand how working with a speaking coach can transform your presentations and boost your confidence, leading to more significant opportunities. You’ll learn: How a single talk led to multiple paid engagements for Cherlette The unique activity Cherlette used to captivate her audience and make her leadership talk unforgettable Why it’s essential to think outside the box when choosing your speaking topics and audiences How Cherlette’s consistent visibility and media presence has contributed to her speaking success We know you’ll be inspired to get out there on the speaking circuit! Links: Show notes at https://www.speakingyourbrand.com/396/ Cherlette’s website: https://www.cherlettemccullough.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Work with us in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cherlette McCullough (guest) = https://www.linkedin.com/in/cherlette-mccullough-22ab0b18/ Related Podcast Episodes: Episode 373: From Free to Fee: How to Get an ROI from Speaking Episode 367: Steps for Creating Your Speaking and Visibility Plan JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.