We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida. It was a lot of fun and the women who attended loved seeing how all their threads connect in their personal brand. We also had them define their brand voice using our Brand Voice Canvas framework and create their personal brand action plan using our Pillars of Your Personal Brand framework. Along with this workshop we facilitated, we’ve done 9 client VIP Days (!) in the past month, so things have been a bit busy. Hence, a “best of” episode for the podcast this week. :-) This episode originally aired on October 2, 2023, and it’s as relevant as ever. In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever. Potential clients and event organizers can easily find lots of experts in what you do. What you want them to realize is what sets you apart and why they should pick you. That’s where your personal brand and thought leadership come in. I know you want to have a positive impact on the world and you may feel like cultivating a personal brand is unnecessary or self-indulgent or you just don’t have time for it. But, here’s the thing: you have a personal brand, everyone does. It’s how other people would describe you; not just your qualities like are you smart, kind, professional, but also what matters to you. Do people know what matters to you, the better world you imagine? In this episode, you’ll hear: How your business connects to your thought leadership How your personal brand connects to your thought leadership Example from my own personal brand and thought leadership Pushback I got early on when I started my business about a particular aspect of my personal brand Finding the consistency and commonality among all of the threads in your career What humans have over AI when it comes to storytelling This episode originally aired on October 2, 2023. Links: Show notes at https://www.speakingyourbrand.com/408/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 259: Connecting Your Business and Your Thought Leadership Personal Brand podcast series, episodes 332-335 JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.