You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story. Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conversation is for you. My guest is Elayne Fluker, who is an experienced coach to executive women and a prolific podcaster (over 700 episodes), with her podcast called Support is Sexy. Elayne is also the author of “Get Over ‘I Got It’: How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn’t Mean Doing It All Alone” – published by HarperCollins Leadership and named a Forbes Book of the Month. Elayne and I share with you how you can re-brand your brand with 7 essential questions. We explore actionable strategies for reinventing your brand in today's ever-changing landscape and discuss how we’ve both helped our clients successfully navigate their rebranding journeys. Our conversation is packed with insights and inspiration to help you elevate your brand and make your next move with confidence. This episode is the audio from a live show we did on September 10, 2024. You can watch the video at https://youtube.com/live/43vUGQ2qQsU. Links: Show notes at https://www.speakingyourbrand.com/410/ Elayne’s website: https://www.elaynefluker.com Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Elayne Fluker (guest) = https://www.linkedin.com/in/elaynefluker/ Related Podcast Episodes: Episode 408: Connecting Your Personal Brand and Your Thought Leadership Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One Episode 186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.