Whether you’re running a nonprofit, leading a business, or building your personal brand, this episode is filled with practical tips and examples on how to use storytelling to make an impact. We dive deep into the art and impact of storytelling with Ashley Vann, founder of the Victory Cup Initiative. Ashley shares how her organization empowers nonprofits to tell compelling stories that connect with their audiences, inspire action, and drive meaningful change. We discuss how Victory Cup brings together business and nonprofit leaders to create an engaging platform where impactful stories are shared, and everyone wins. Ashley takes us through the journey of Victory Cup, from its inception to its innovative event format that challenges nonprofits to captivate an audience in just 2.5 minutes. We explore why storytelling is more than just a communication tool – it’s a way to build emotional connections, highlight missions, and create a shared sense of purpose. Ashley also shares valuable insights on avoiding storytelling pitfalls, balancing structure with novelty, and using specific details to make stories unforgettable. Tune in to learn: The unique event format of Victory Cup Initiative and how it fosters community engagement. How to craft a story that captures attention and inspires action in just a few minutes. The importance of specificity in storytelling and how it can create a more profound connection. Techniques for balancing structure and novelty to keep your audience engaged. Why storytelling is a powerful tool for nonprofits and businesses alike. Don’t miss this conversation packed with inspiration and actionable advice to help you harness the power of storytelling for your cause or brand! Links: Show notes at https://www.speakingyourbrand.com/412/ Victory Cup Initiative: https://www.victorycupinitiative.org/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Ashley Vann (guest) = https://www.linkedin.com/in/ashley-vann-6744a8b9/ Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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