Are you getting paid - or at least generating leads - from your speaking engagements? Whether you’re speaking on stages, at conferences, or to community groups, your talks can (and should!) work for you, either by bringing in leads and clients or by earning you a speaker fee. But here's what I often hear: “I don’t want to make a sales pitch in my presentation.” “I’m not sure how to tell the audience what I actually do.” “I tried once, and it didn’t work, so I gave up.” In this episode, I share specific strategies you can use to: Align your presentation content with your offer (without sounding pitchy) Plant “sales seeds” by sharing client examples and stories Confidently include a call to action that feels natural and helpful Use my gold-standard feedback form to generate leads you can follow up with Know what to charge and how to communicate your speaker fee Have productive, confident conversations with event organizers You’ll learn practical tips you can start using in your very next presentation. This episode originally aired as episode 344 on August 28, 2023. Links: Show notes at https://www.speakingyourbrand.com/344/ Download example feedback form (no opt-in needed): https://www.dropbox.com/scl/fi/7scnmn11eqpfeh863i878/Speaking-Your-Brand-Example-Worksheet-FeedbackForm.pdf?rlkey=bmqkj2pzyjewmrg8r0smml2vu&dl=0 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young Episode 289: Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.