Why Your Audience Loves Your Talk But Doesn't Hire You
episode
Speaking Your Brand: Public Speaking Tips and Strategies
34 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why do great presentations often fail to generate leads?
If you want to attract more leads and clients from your speaking engagements, we're gonna tell you how to approach your talks as a marketer so you increase your conversions on this episode of the Speaking Your Brand Podcast. More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. With my background as a TV political analyst, entrepreneur, and speaker, I interview and coach purpose-driven women to shape their brands, grow their companies, and become recognized as influencers in their field. This is Speaking Your Brand, your place to learn how to persuasively communicate your message to your audience. Welcome to the Speaking Your Brand Podcast.
I'm your host, Carol Cox. So joined again today by our lead speaking coach, Diane Diaz. Hi, Diane.
Hello, Carol.
This is part two of our new two-part series to help you see how you can integrate speaking into your marketing strategy and how to approach creating your talks as a marketer. So if you haven't listened to part one, you can go back and listen to that after this one. They don't have to go necessarily in any particular order, but they do go really well together. So in this episode today, we're going to help you. To improve the likelihood that you're going to get leads and clients from your presentations. So if you're out there delivering presentations at conferences, maybe at local groups or at events that you're speaking at, most likely you want to get leads and clients from them. And then we know that most event organizers and most conferences nowadays say something like, no selling from the stage.
And we understand why, because No audience wants to sit through a sales pitch and we can say this, Diane and I, because we are marketers, but marketers ruin everything. So what happened like ten plus years ago is that marketers decided, well, public speaking is a great channel for marketing. Yes, it is. It certainly is. But then they decided to go give a talk, which was like, And I have all the secrets that I'm gonna teach you for all the things that you need to know. But the only way you can get my secrets is if you buy my program for five dollars or whatever. Right. And yeah, that kind of icky stuff. Yeah. Yeah. And the conference organizers, rightfully sober, like, no, we don't want sessions like that.
That is not serving our audience. And we completely agree. But then what ends up happening is that you go out and deliver your presentation, and there's nothing in there, or there's so little in there that the audience has no clue that you even provide the service. That you do. Now I know you're thinking, well, come on, like the audience knows I'm there as a speaker. No you're They see my business name on my title slide. They see the logo on my slide. Certainly know they know that I they could hire me. And they don't know that. The audience does not put two and two together. They think you're there just doing a public service for that group or that conference, just out of the goodness of your heart. Right.
And you are. For sure, you want to provide them with valuable content, but they you have to put two and two together for them and you have to do it in a strategic way. So that number one, you're not selling from the stage, because we don't want to, you know, make anyone upset about that, but actually that doesn't really work. But so that you're doing it in service of you and your business, but also in service of the audience. So, Diane, I know that you've been to a lot of groups, you've been to a lot of conferences, you've seen a lot of speakers over the years. What are some of the things that you see them doing that ends up harming or lessening their opportunity to get leads and clients from their presentations?
Yeah, um I have been to many a presentation. Um I think one thing, and I this comes up with our clients a lot is that they'll be they are experts in their field at what they do. They know a lot of information. And I think we all have this tendency that we want to teach as much as we can, share as much as we can, give them as much information as we can.
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Chapters
8 chapters
1
Why do great presentations often fail to generate leads?
0:00–5:08
2
How does teaching too much information hurt conversion rates?
5:08–9:33
3
What is the “expert trap” and how can speakers avoid it?
9:33–15:04
4
Why is Act One essential for building trust and audience buy‑in?
15:04–19:16
5
How can speakers plant “sales seeds” naturally with stories and client examples?
19:16–23:31
6
What simple feedback‑form and QR‑code tactics boost post‑talk leads?
23:31–27:06
7
How did Diane’s real‑world talk convert three clients on the spot?
27:06–31:10
8
What next steps should listeners take to create a lead‑generating signature talk?
31:10–34:21
Speakers
2 identifiedMore from Speaking Your Brand: Public Speaking Tips and Strategies
Executive Presence Starts with Clarity, Not Confidence with Mary E. Maloney
How an I.D.E.A., Not a Topic, Makes You Easier to Refer, Pitch, and Book
What Makes a Talk Worth Hearing? Hint: Are You Curious?
Expertise Alone Doesn’t Get You Booked as a Speaker - Here's What Does
3 Ways AI Can Hurt Your Public Speaking, and 3 Ways It Can Help
The Expert Trap: Why Great Speakers Don't Become Thought Leaders