Your Signature Talk Is More Than a Presentation - It's Your Marketing Engine
episode
Speaking Your Brand: Public Speaking Tips and Strategies
20 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why is a signature talk the missing piece of my marketing strategy?
All of us could use a marketing boost right about now. Hear why your signature talk is the missing piece of your marketing strategy on this episode of the Speaking Your Brand Podcast.
More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. With my background as a TV political analyst, entrepreneur, and speaker, I interview and coach purpose-driven women to shape their brands, grow their companies, and become recognized as influencers in their field. This is Speaking Your Brand, your place to learn how to persuasively communicate your message to your audience. Hi there and welcome to the Speaking Your Brand Podcast. I'm your host, Carol Cox, joined today by our lead speaking coach, Diane Diaz. Hi, Diane. Hi, Carol. This is a new two-part series that we're doing to kick off the new year. Part one, this episode is on the missing piece of your marketing strategy, which is your signature talk.
And we're gonna tell you exactly why your signature Talk is the foundation for your marketing, especially if you've been feeling like your marketing has not been hitting as well as it used to. There's a lot of changes that are going on in the marketplace. And so your signature talk is that missing piece. And then the next episode, part two, we're going to talk about when you are delivering your presentations, whether in person or virtual, why they may not Be converting for lead generation. So we know that a bunch of you like us, we do a lot of speaking to attract leads and clients to our business. You you are too. There's certain things to do to make it more likely that people are going to want to work with you.
And so we're gonna cover that in part two. Now, Diane, you and I, we have been obviously speakers and coaches for a long time. We've also been marketers and worked in branding for pretty much our entire careers. And so I know for a lot of entrepreneurs and small business owners, they are the experts in the work that they do with their clients. And unless they're marketers themselves, as far as their background, they probably don't like marketing that much. Or I know like a lot of people are like, oh, more marketing that I have to do. But here is why speaking. Is so effective because you probably have heard of that no like trust factor that is essential for someone to want to consider working with you and being a public speaker 100x the speed that no like trust factor.
So, Diane, let's kick off this episode by talking about a speaking engagement that you did in the first part of the year to a A local women's business group. And we were really pleasantly surprised by the results that we got and the number of clients who signed up to work with us that very same day.
Yes, yes. So when we're thinking about that your signature talk is your marketing, that's exactly what that was. Now, that was a lead generation talk specifically. It was an unpaid talk. They asked me to come speak on personal branding and unpaid, which that's I'm happy to do that. But I approached it as a lead generation talk because I knew our ideal client was in the audience, right? Lots of them, about 60. Women, many of our ideal client. And so I designed the talk to plant those sales seeds, walk them down the path to want to work with us. And we ended up getting three clients right off the bat from the offer that I made in a very non-salesy way, right? I think you mentioned, Carol, that a lot of people may not like marketing because it's just like, oh, I gotta market myself.
I think that might be because we look at it as sales and we feel like, oh, it's It's kind of icky and we don't like to do that. Imagine if your talk sells you for you, right? It sells your services for you without you having to quote unquote sell. And that's what marketing is, right? It's you're making that, you're building that no like trust factor because now you're standing in front of them or virtual, but stand in this case, I was standing in front of them. They see me, they hear the stories, they hear my message, they have activities, they participate in the talk.
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Chapters
8 chapters
1
Why is a signature talk the missing piece of my marketing strategy?
0:00–5:44
2
How did Diane turn an unpaid speaking gig into three new clients?
5:44–8:43
3
What makes speaking more effective than social media for building trust?
8:43–12:41
4
Which marketing channels work best alongside public speaking?
12:41–15:18
5
How can I repurpose my signature talk into workshops, emails, and courses?
15:18–18:20
6
What distinguishes a signature talk from a regular presentation?
18:20–20:12
7
How does the Signature Talk Canvas help map my core message?
20:12–20:15
8
What are the next steps to create and launch my signature talk?
20:15–20:17
Speakers
2 identifiedMore from Speaking Your Brand: Public Speaking Tips and Strategies
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Expertise Alone Doesn’t Get You Booked as a Speaker - Here's What Does
3 Ways AI Can Hurt Your Public Speaking, and 3 Ways It Can Help
The Expert Trap: Why Great Speakers Don't Become Thought Leaders