Sports CDP Crash Course - Data Talks

#152 The Good, the Bad, and the Ugly: Women’s Sports in 2024 and What’s Next for 2025

10 Dec 2024

Contributed by Lukas

In this final episode of 2024, Karen Ramirez, founder and skipper of Sporting Sheroes, takes us on a reflective journey through an extraordinary year ...

#151 Transforming HockeyAllsvenskan: Insights from Gabriel Monidelle

10 Dec 2024

Contributed by Lukas

In this episode, Data Talks’ founder Stefan Lavén sits down with Gabriel Monidelle, CEO of HockeyAllsvenskan—the second tier of the Swedish ice h...

#150 Building a Winning Community - Karen Ramirez

26 Nov 2024

Contributed by Lukas

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, shares her insights on the ...

#149 How Data Drove Revenue Growth at 1. FC Magdeburg

05 Nov 2024

Contributed by Lukas

In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in Londo...

#148 How AFC Wimbledon’s New Data Strategy is Setting a New Standard for Fan Engagement in the EFL

29 Oct 2024

Contributed by Lukas

In this engaging panel from the Data Talks Revenue Conference 2024, hear insights from AFC Wimbledon’s Head of Revenue and Operations, Bal Srai, alo...

#147 The Development and Progress of Fandom Pathways for Women’s Sports

22 Oct 2024

Contributed by Lukas

In this episode, we dive into an inspiring panel discussion from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon in London. Modera...

#146 Unity in Diversity: Celebrating Both Teams - Karen Ramirez

15 Oct 2024

Contributed by Lukas

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, takes the guest host seat t...

#145 Decision making and profitability in women’s sports

08 Oct 2024

Contributed by Lukas

The global women’s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a ...

#144 The time for women's sports to harness the power of data is now

01 Oct 2024

Contributed by Lukas

Today I want us to do something different. Instead of talking about the future of women’s sports, I want us to dream about it, together. And not a f...

#143 How data is the key to unlocking a deeper emotional connection with fans

24 Sep 2024

Contributed by Lukas

Today, we’re talking about something that’s absolutely essential – understanding the emotional connection with fans and how using data in a more...

#142 Building trust with your fans starts with the right partner

17 Sep 2024

Contributed by Lukas

When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That’...

#141 Bringing new audiences into football - Stef McLoughlin

10 Sep 2024

Contributed by Lukas

In this episode, we’re excited to welcome Stef McLaughlin, the Commercial Manager at Lewes Football Club. This pioneering club is renowned for its c...

#140 - Grow Your Global Fanbase: Internationalisation strategy made easy

03 Sep 2024

Contributed by Lukas

Today, we're diving into a topic that's crucial for any club looking to dominate on a global scale: international expansion. Specifically, we'll explo...

#139 Increasing visibility despite media disparities in women's sport - Karen Ramirez

27 Aug 2024

Contributed by Lukas

In this episode guest host Karen Ramirez, founder and skipper of Sporting Sheroes, tackles the critical issue of media visibility for women’s sports...

#138 In conversation with Carl-Erik Moberg - Guidelines for innovating your ticketing strategy

20 Aug 2024

Contributed by Lukas

In this episode, we’re joined by Carl-Erik Moberg, the CEO and Co-Founder of TicketCo, a leading company providing digital ticketing solutions for s...

#137 Two essential social media secrets for sports organizations

13 Aug 2024

Contributed by Lukas

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're unveiling two secret tricks that s...

#136 Daring to do things differently in sports with Jason Brisbane - CEO GB Wheelchair Rugby

06 Aug 2024

Contributed by Lukas

Our next guest is the CEO of Great Britain Wheelchair Rugby Jason Brisbane. Jason is also the current Chair of the Europe, Middle East, and Africa reg...

#135 How to sell more tickets to the tourist segment

30 Jul 2024

Contributed by Lukas

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're discussing an exciting topic: how ...

#134 In conversation with Kirsty Burrows - Making safeguarding and mental health part of the DNA of sports

23 Jul 2024

Contributed by Lukas

We’re thrilled to welcome Kirsty Burrows, Head of the Safe Sport Unit at the International Olympics Committee, to today’s episode. Kirsty’s impr...

#133 Olympic Preview: Paris 2024’s Historic Changes - Karen Ramirez

16 Jul 2024

Contributed by Lukas

Join Karen Ramirez, founder of Sporting Sheroes, on this DataTalk Sports CDP Crash Course Podcast episode as she previews the Paris 2024 Olympic &...

#132 How to sell more memberships this summer

09 Jul 2024

Contributed by Lukas

Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thr...

#131 In conversation with Thomas Rypens - Club Brugge's approach to fan behaviour and innovation

02 Jul 2024

Contributed by Lukas

Join host Lorraine Moalosi in an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge. Discover how Thomas oversees ...

#130 Sell out those season tickets this summer

25 Jun 2024

Contributed by Lukas

Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thr...

#129 In conversation with Fanny Almersson - Researching one of the most successful women's clubs in the Nordics

18 Jun 2024

Contributed by Lukas

In this episode, we dive into the fascinating world of sports, business, and gender equality with Fanny Almersson, a passionate researcher and PhD stu...

#128 How to convert social media followers into known contacts

11 Jun 2024

Contributed by Lukas

Hello and welcome to yet another exciting episode of the “Sports CDP Crash Course”, I’m your host, Lorraine Moalosi, thank you for joining me. W...

#127 - Securing Sponsorship: Your Ultimate Guide to Funding Your Sport - Karen Ramirez

04 Jun 2024

Contributed by Lukas

In this episode, we explore sponsorship, a fundamental way to fund your sport at any level. Whether you're an elite athlete or part of a grassroots te...

#126 In conversation with Philip Nordfeldt - Maximising ticket sales and fan engagement

28 May 2024

Contributed by Lukas

Join host Lorraine Moalosi on the Sports CDP Crash Course Podcast as she talks with Philip Nordfeldt, Senior Vice President of Sales at Data Talks. Wi...

#125 The Number one mistake sports organisations make with social media

21 May 2024

Contributed by Lukas

Social media is a very valuable tool for brands and sports organisations are not an exception. Sports organisations in general have been very good at ...

#124 In conversation with Anja Luethi - Making a difference

14 May 2024

Contributed by Lukas

From being a tennis player and captain of her tennis team at her university in the United States to managing brave new sports at Infront Sports & ...

#123 Turning fan data into commercial success part 2 - Sports Pro Live

07 May 2024

Contributed by Lukas

Welcome to part two of “Turning Your Fan Database into Revenue”! In this episode, we dive into a real-life case study featuring Mark Scanlon, the ...

#122 The Stats Don’t Lie - Karen Ramirez

30 Apr 2024

Contributed by Lukas

In the Data Talks Sports CDP Crash Course Podcast episode, guest host Karen Ramirez, founder of SportingSheroes, explores strategic data use in winter...

#121 Turning Fan Data into commercial success (part 1)

23 Apr 2024

Contributed by Lukas

When it comes to leveraging fan data for commercial success in sports, there are several common questions that organizations often ask. These include:...

#120 In conversation with Ashlea Block - The importance of community in sports

16 Apr 2024

Contributed by Lukas

In this episode of our podcast, we welcome Ashlea Block, Head of Customer and Community at PlayHQ, an Australian company offering all-in-one sports ma...

#119 - Introducing the Data Talks "4 Fundamentals of selling tickets and merchandise" course

09 Apr 2024

Contributed by Lukas

Did you know that 71% of sports industry leaders say that increasing ticket and merchandise sales and negotiating sponsorship agreements of higher val...

#118 In conversation with Helen Ward - Building a long career in football

02 Apr 2024

Contributed by Lukas

This week, our host, Lorraine Moalosi, sits down with Helen Ward, the all-time top goalscorer for Wales in football history, now serving as the genera...

#117 Recent Key Milestones and Challenges in Women's Sports

26 Mar 2024

Contributed by Lukas

Out of the 10,500 athletes participating in the Paris 2024 Olympic Games, 5,250 will be men and 5,250 women. These Games will be the first to reach fu...

#116 Becoming the leader - Karen Ramirez

19 Mar 2024

Contributed by Lukas

In this episode, Karen Ramirez, founder of Sporting Sheroes, discusses leadership in sports organizations. She emphasizes the importance of fostering ...

#115 Using the 4 fundamentals for successful sponsorship activations

12 Mar 2024

Contributed by Lukas

There are many factors that Sports organizations should bear in mind and consider when approaching potential sponsors. Acquiring sponsors is not just ...

#114 Achieving Collective Visibility - Vanessa Åsell-Tsuruga: Founder and Curator of Collective Visibility

05 Mar 2024

Contributed by Lukas

Join host Lorraine Moalosi in a new episode of Sports Crash CDP, featuring Vanessa Åsell-Tsuruga, Founder of Collective Visibility. As an Advisory Co...

#113 The path to entrepreneurship, vision and purpose - Deji Akande: Founder and CEO Gateway Sports and Entertainement

27 Feb 2024

Contributed by Lukas

Welcome to our new episode, where we sit down with Deji Akande, the visionary CEO and Founder of Gateway Sports & Entertainment. As a next-generat...

#112 How to sell more merchandise using Data Talks’s 4 Fundamentals

20 Feb 2024

Contributed by Lukas

In previous episodes, we had a re-introduction to the 4 fundamentals of selling tickets and merchandise and negotiating sponsorship agreements of high...

#111 Brands’ guide: 5 sports to take seriously in 2024

13 Feb 2024

Contributed by Lukas

In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report ...

#110 In conversation with Meskerem Tadesse Goshime

06 Feb 2024

Contributed by Lukas

In this episode, our Lorraine Moalosi sits with Meskerem Tadesse Goshime, the Head of Women’s Football at the Confederation of African Football (CAF...

#109 How top flight clubs used the 4 fundmentals to sell more tickets

30 Jan 2024

Contributed by Lukas

Two weeks ago, we briefly touched on the 4 Fundamentals - a groundbreaking process innovation and transformative approach that empowers sports organiz...

#108 When "No" equals "Not Over" - Karen Ramirez

23 Jan 2024

Contributed by Lukas

This week our guest host Karen Ramirez, founder of Sporting Sheroes, introduces a powerful concept: “No doesn’t mean no, it means not over.” Ins...

#107 Why increasing ticket sales remains a priority

16 Jan 2024

Contributed by Lukas

Did you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sp...

#106 In conversation with Palmer Foster

09 Jan 2024

Contributed by Lukas

Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team. Palme...

#105 Sports trends that you will see in 2024

02 Jan 2024

Contributed by Lukas

Last week, we discussed the sports trends you should leave in 2023. If you haven’t heard that episode yet, we encourage you to listen to it after th...

#104 - 2023's Top 15 highlights

26 Dec 2023

Contributed by Lukas

Today marks the last Tuesday of the year. To finish the year off with a bang, we thought we would go down memory lane and look at some of the biggest ...

#103 The sponsor - athlete relationship - Karen Ramirez

19 Dec 2023

Contributed by Lukas

Ever heard of the Five-A-side Approach to Athlete/Sponsorship relationships?In this episode, Karen Ramirez, the founder of Sporting Sheroes, talks abo...

#102 Rajesh D'Souza - How AI is transforming the sports industry

12 Dec 2023

Contributed by Lukas

In this episode, we dive into the dynamic intersection of sports, AI, and data with Rajesh Dusouza, the Business Development Director at Data Sports G...

#101 Sports trends that need to stay in 2023

05 Dec 2023

Contributed by Lukas

We are officially in the last month of 2023. In anticipation of a new season, 2024, today on the podcast, we will be focusing on Sports Trends to leav...

#100 Milestone celebration with Lorraine Moalosi

28 Nov 2023

Contributed by Lukas

Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring yo...

#99 The journey of women’s rugby - Karen Ramirez

21 Nov 2023

Contributed by Lukas

Join Karen Ramirez in this month’s podcast as she talks about the exciting rise of women’s rugby. From university teams to the Allianz Premiership...

#98 Nancy Hensley: How AI transforms sports industry

14 Nov 2023

Contributed by Lukas

In this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury ...

#97 Ten common mistakes that clubs make when developing their sports marketing campaigns

07 Nov 2023

Contributed by Lukas

Most clubs overcomplicate the process of creating effective sports marketing campaigns while others oversimplify this. Finding the right balance can b...

#96 Marketing the game: Fans just want to be seen

31 Oct 2023

Contributed by Lukas

Did you know that for some sports fans being identified with their favorite team is more important than being identified with their work and social gr...

#95 In conversation with David Kiryo - The power of data in fan engagement

24 Oct 2023

Contributed by Lukas

In this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports ind...

#94 Inside the sports industry with Karen Ramirez: The importance of coaching off the field

17 Oct 2023

Contributed by Lukas

In this episode, Karen Ramirez, the founder of Sporting Sheores, returns as a guest host to focus on the vital role of coaching in sports, both on and...

#93 To give away free tickets or to monetise - That is the question for women's sports clubs

10 Oct 2023

Contributed by Lukas

In this episode of "Marketing the Game," we dive into a pressing debate in women's sports: the impact of giving away free tickets. Explore the heartwa...

#92 Timing plus precision equals magic when it comes to sports marketing

03 Oct 2023

Contributed by Lukas

In this episode of our series "Marketing the Game," we delve into the crucial art of timing in sports marketing campaigns. Discover the delicate balan...

#91 Special episode Marketing The Game: The commercialisation of women’s football

26 Sep 2023

Contributed by Lukas

At the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with B...

#90 Inside the sports industry with Karen Ramirez: Leading safeguarding initiatives in sports

19 Sep 2023

Contributed by Lukas

In this episode of the Data Talks Sports CDP Crash Course Podcast, we’re once again joined by Karen Ramirez, the founder of Sporting Sheroes. As eve...

#89 Marketing the game: 50 dynamic strategies for success

12 Sep 2023

Contributed by Lukas

Welcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help y...

#88 In Conversation with Ross Simmonds - CEO of Foundation Marketing - 4 Pillars of content marketing

05 Sep 2023

Contributed by Lukas

Join us in this episode as we explore the world of content marketing with Ross Simmonds, CEO of Foundation Marketing. Ross shares his journey from a f...

#87 Marketing the game: Static segments VS dynamic segments

29 Aug 2023

Contributed by Lukas

Welcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing ...

#86 Inside the sports industry with Karen Ramirez - Redefining partnerships in sports sponsorship

22 Aug 2023

Contributed by Lukas

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our ...

#85 In conversation with Chris Jonasson - Legitimizing Esports: From game to sport

15 Aug 2023

Contributed by Lukas

Join us in this podcast episode as Data Talks Head of Communication Lorraine Moalosi sits down with Chris Jonasson, the General Secretary of the Swedi...

#84 AI, data, Web 3.0? Guidelines for approaching these

08 Aug 2023

Contributed by Lukas

With data's exponential growth and AI's rise, digitalization is transforming the sports industry. However, many sports organizations are slow to embra...

#83 Special episode - How to turn fan loyalty into revenue

01 Aug 2023

Contributed by Lukas

Join us for a special podcast episode featuring Data Talks founder and CEO Stefan Lavén and Lewes FC commercial manager Stef McLoughlin as they prese...

#82 Inside the sports industry with Karen Ramirez - Commercial challenges at FIFA Women’s World Cup 2023

25 Jul 2023

Contributed by Lukas

FIFA Women´s World Cup 2023 is finally here!In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercia...

#81 In conversation with Edem Spio

18 Jul 2023

Contributed by Lukas

Join us in this episode as we welcome Edem Spio, co-founder, co-host, and senior producer of the Africa Business of Sport podcast. With a strong backg...

#80 Commercial activities to focus on during playoffs, season breaks and post-season

11 Jul 2023

Contributed by Lukas

This is a continuation of episode 76, and we are discussing strategic optimization of commercial activities throughout the sports club's annual cycle ...

#79 In conversation with Emma Clark

04 Jul 2023

Contributed by Lukas

In this episode, Lorraine sits down with Emma Clark, a commercial manager and brand agent who took a leap of faith to pursue a career in football. Emm...

#78 Inside the sports industry with Karen Ramirez: Sponsorship for every athlete

27 Jun 2023

Contributed by Lukas

Join our guest host Karen Ramirez for another episode of our podcast as she dives into the world of athlete sponsorship. In this episode, Karen, who i...

#77 Special episode - Leading the development of women´s sports

20 Jun 2023

Contributed by Lukas

In this episode of Sports CDP Crash Course, Data Talks’ Head of Communications, Lorraine Moalosi, takes center stage as she moderates a panel discus...

#76 Commercial activities to focus on during the pre-season and season to maximize success

13 Jun 2023

Contributed by Lukas

Transcript: In sports, success is achieved more than just on the field but also off the field. Therefore, strategic optimization of commercial activit...

#75 In conversation with Marisa Schlenker - Sports as a development tool

06 Jun 2023

Contributed by Lukas

Welcome to this week’s episode of our podcast, where we are thrilled to have Marisa Schlenker as our special guest. Marisa is a remarkable individua...

#74 Inside the sports industry with Karen Ramirez: Introduction

30 May 2023

Contributed by Lukas

We are thrilled to welcome Karen Ramirez as our guest host for this week’s episode, marking the beginning of her monthly updates on current affairs ...

#73 Special episode: Introducing the revenue playbook for all sports clubs

23 May 2023

Contributed by Lukas

Last week we organised a LinkedIn Live event to mark the launch of your eagerly awaited book, “More supporters. Superior sales. Real revenue: 4 Fund...

#72 Measuring campaign monetary performance

16 May 2023

Contributed by Lukas

Whatever campaigns you run and however way you run them, you always want them to perform well. So whether you are sending out an email campaign for yo...

#71 In conversation with Karen Ramirez (Founder of Sporting Sheroes) - Breaking down barriers for women in sports

09 May 2023

Contributed by Lukas

In this week’s episode, Lorraine sits down with Karen Ramirez, founder of Sporting Sheroes, an organization that champions women in sports. Karen’...

#70 The 5 KPIs all clubs should be focusing on

02 May 2023

Contributed by Lukas

Clubs have many goals they need to achieve. Which is why it is important to have key performance indicators (KPIs). These let you know how you are per...

#69 In conversation with Yvonne Harrison (CEO of Women in Football UK) - Women’s football clubs capitalizing on momentum

25 Apr 2023

Contributed by Lukas

Our next guest is the CEO of Women in Football UK, an organisation that empowers women, men and non-binary people in the football industry with the kn...

#68 In-house vs outsourcing data analysis

18 Apr 2023

Contributed by Lukas

In-house vs. outsourcing fan data analysis – are you currently at the crossroads of having to choose between the two? That is, whether your sports o...

#67 In conversation with Anna Blixt (Diversity and Inclusion Educator) - Towards a more equal sports industry

11 Apr 2023

Contributed by Lukas

“What story are you writing? Together, we can create a more inclusive working life where more people feel seen, heard, and safe”. These are the wo...

#66 Which supporter segments should you be targeting?

04 Apr 2023

Contributed by Lukas

Selling out your stadium consistently hinges on you knowing who your supporters are, how they interact with your club, and how you can reach them with...

#65 In Conversation with Noreena Shams - World #128 Squash player

28 Mar 2023

Contributed by Lukas

Our next guest is a Professional Squash Player based in Pakistan who was ranked number 120 in the world by the Professional Squash Association. She is...

#64 The secret weapon to growing your supporter base, continuously - GAMIFICATION

21 Mar 2023

Contributed by Lukas

Grow your supporter base continuously Sports clubs are one of the most followed accounts on various social media platforms. That’s because fans...

#63 In conversation with Eva Murray (Lead Evangelists EMEA at Snowflake) - Adoption of technology in sports

14 Mar 2023

Contributed by Lukas

From working as a consultant in both the private and public sectors in New Zealand to working as a business analyst in the Financial Services Industry...

#62 International women's day: DigitALL: Innovation and technology for gender equality.

07 Mar 2023

Contributed by Lukas

Happy International Women’s day.Today the global world community celebrates the social, economic, cultural, and political achievements of women whil...

#61 In conversation with Rebecca Sowden (Founder of Team Heroine) - Sponsorship and marketing of women's sports

28 Feb 2023

Contributed by Lukas

Meet Rebecca SowdenThe Women’s Sports Director at WeAreFearless & the founder of Team Heroine - a platform where they share insight, tools, and ...

#60 In conversation with Sahaj Shah (Sports Pro New Era Class 2022 and Product Designer at Areto Labs)

21 Feb 2023

Contributed by Lukas

Our next guest is a Product Designer, with a rather unconventional background. Having completed an MA in Diplomacy with a focus on gender equality, an...

#59 The secret to creating tangible value for women's sports - community!

14 Feb 2023

Contributed by Lukas

Did you know that women’s sports communities are growing faster than men’s? And that this growth follows an industry-wide phenomenon. According to...

#58 In conversation with Prantik Mazumdar (Founder of Happy Marketer) - Embracing change in the sports industry by going digital and using data

07 Feb 2023

Contributed by Lukas

Our next guest is an award-winning entrepreneur, marketer, and investor. He was featured in Campaign Asia-Pacific 40 under 40 2021 as a future-gazing ...

#57 The secret strategy to embracing GDPR in sports today

31 Jan 2023

Contributed by Lukas

GDPR in the world of sports – this is definitely not a new topic. GDPR is the toughest privacy and security law in the world and it imposes obl...

#56 The secret to finally reactivating passive supporters

24 Jan 2023

Contributed by Lukas

We are nearing the end of the first month of 2023! Although every sports organization is different, a common goal for all is to keep supporters engage...

#55 In conversation with Kati Packalén (Managing Director - Basketball Finland) - Purpose, passion and human-to-human sports

17 Jan 2023

Contributed by Lukas

Meet Kati Packalén - the Managing Director of Basketball FinlandKati was forced to walk away from a 10-year career with one of the biggest companies ...

#54 An introduction to the "4 fundamentals of selling more tickets"

10 Jan 2023

Contributed by Lukas

Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were. Serving the sports industry in the be...

#53 In conversation with Nick Meacham (CEO of Sports Pro Media) - Strategies for a successful career and business in sports

03 Jan 2023

Contributed by Lukas

Meet Nick Meacham Nick is a Sports and Media leader with over 20 years of expertise. Nick Meacham is the CEO of Sports Pro Media, a publisher, adviso...