Ep224 ‘Social Media: Do Soft Tissue Therapists Really Need It?’ with guests Katie Bell & Daniel Lawrence

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Previously titled “‘Social Media: Do Soft Tissue Therapists Really Need It?’ with guests Katie Bell & Daniel Lawrence” — renamed by the publisher on Aug 5, 2026

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Recorded15 Jan 2025

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Welcome to the Sports Therapy Association podcast, where we delve into insights that bridge the gap between evidence and practice in soft tissue therapy. In this episode, Part 2 of our “FOCUS ON BUSINESS” special this month, host Matt Phillips of Runchatlive is joined by Katie Bell, Founder & CEO of Thrive Health & Wellness Business Coaching, and Daniel Lawrence, creator of the Physio Channel on YouTube and European Director of Education for RockTape. The episode shines a spotlight on the balance between leveraging digital platforms and maintaining tangible community connections. While Daniel champions YouTube as a viable business entity that aids in professional development and offers passive income, Katie emphasizes the lasting impact of offline strategies in building a resilient clinic within its community. Listeners are invited to learn from Katie's approach to offline marketing, as detailed in her recently published book "Thriving: Health Professionals: The Simple and Honest Guide to Growing Your Clinic", and to Daniel’s expertise in making YouTube work for healthcare professionals, part of his up & coming course: "Creating YouTube Channels & Videos". Whether you're a therapist looking to diversify your income streams or seeking to solidify your community ties, this episode offers valuable perspectives and actionable advice. Chapter Markers: 00:00:00 - Welcome To The Sports Therapy Association Podcast 00:03:36 - Social Media Needs for Therapists 00:05:32 - Details of Katie Bell's New Book: "Thriving" 00:10:40 - The Power of YouTube 00:18:40 - Strategies for YouTube Success 00:25:49 - Understanding Income Potential 00:32:13 - Balancing Online and Offline Marketing 00:48:16 - Building Community Connections 00:52:07 - Crafting Effective Workshops 00:55:10 - Developing Your Business Strategy 00:59:13 - Upcoming Programs and Opportunities with Katie and Daniel 01:00:34 - Closing Thoughts and Details of Next Episode Useful Links Katie Bell Website: https://thrive-businesscoaching.com/ 'Thriving' by Katie Bell on Amazon.co.uk https://www.amazon.co.uk/Thriving-Health-Professionals-Simple-Growing/dp/106854340X Katie Bell YouTube Channel: https://www.youtube.com/@thrivebizcoach Katie Bell on Facebook: https://www.facebook.com/thrivebizcoaching Daniel Lawrence YouTube Channel: https://www.youtube.com/@ThePhysioChannel Daniel Lawrence on Facebook: https://www.facebook.com/thephysiochannelpublicpage/ Want to join the live recordings? Episodes of the Sports Therapy Association podcast are recorded live every TUESDAY at 8pm on the Sports Therapy Association YOUTUBE CHANNEL and FACEBOOK page. Everyone is welcome - you do not have to be an STA member! If you cannot join us live, be sure to subscribe to the 'Sports Therapy Association Podcast' on all popular podcast apps to be notified when new episodes are available. Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: [email protected]

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