In the early stages of a startup, much is riding on the strengths of the founding team. There is critical importance on creating a marketing function, placing members in the correct function, and generating the most accurate buyer persona. Without, and you’ve got a monster of a business on your hands. Jeff Reynolds is the president of Reynolds + Myers as well as an investor, acclaimed writer of "The Monster That Ate Marketing", and Y Combinator alum. He’s leveraging his tech and marketing background to superpower both legacy businesses and startups.In this episode, we discuss:How to set up your startup’s marketing function correctly Why generating the correct buyer persona is critical & how to do it Practical suggestions for a successful scalable marketing teamBest practices from The Monsters That Ate MarketingWhy founders should embrace modern marketing to reduce chaosThis discussion with Jeff Reynolds was taken from our show Startup Success. Find Jeff on LinkedIn at https://www.linkedin.com/in/thinkjeffthink/, or visit JeffReynolds.com.Subscribe wherever you listen to podcasts or find every episode here.Listening on a desktop & can’t see the links? Just search for Startup Success in your favorite podcast player.

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“What did the council decide on item 42?” — answered with the speaker and the moment.