Startup Marketing 101: Digital Strategy in the Age of AI
episode
Startup Success: A Podcast for Founders & Investors
29 min
1 speaker
3 chapters
transcribed 16 days ago
Transcript
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What is the main topic discussed in this episode?
Welcome to Startup Success, the podcast for startup founders and investors. Here you'll find stories of success from others in the trenches as they work to scale some of the fastest growing startups in the world. Stories that will help you in your own journey. Startup Success starts now.
Welcome to Startup Success. Today we have Jaclyn Basolto, founder and CEO of CDX, which I'm really excited to talk to Jacqueline because CDX helps startups with marketing, technology, scaling. So those are areas that are close to my heart. Jacqueline, if you wouldn't mind giving us a quick overview of what led to the
Sure. Thank you so much, Kate. I'm so happy to be here and speak to an audience that uh can hopefully resonate with my journey and then also what we work on. Excited to be here for the audience too. I am originally from New York City. And I grew up in in the city, in a a household with Cuban and Puerto Rican immigrant parents and family members and really kind of believing in The American dream that you could do anything. But I didn't really know much about entrepreneurship at all or what a startup was until life just kind of found me. Honestly, is what I always say. So I was a junior at Columbia when I got the opportunity to do an internship at Google. And of course I was so excited to go and do that. And
Over the course of that summer, I learned a lot about digital marketing and I was specifically working with small businesses. who were trying to figure out what their marketing strategy should look like in a pro bono part of Google that works with minority and women owned businesses. I was exposed to basically the gaps that exist in the market, the fact that people are so undereducated or they believe that they know less than they do about digital marketing and how to really make it work. And so upon when I graduated from college, I started freelancing. And I started learning more and more, working with really small businesses. And then eventually I had a partner join me, my co-founder Justin, and we became CDEX and we started hiring little by little, four people, 10 people, et cetera, to where we are now at 65.
And so it's really been very strangely because I think a lot of people start a startup with like, I'm gonna do this startup in mind, right? And it happens super organically, just facing challenge by challenge to where we are today, still still facing challenges and still growing.
That's an amazing story. Good for you. Thank you. Really? That's real testament to your success. That's great. Well, I'm excited to get into it because the thing about marketing is you have to do it, but it's hard to justify it because the ROI isn't always clear. And startup founders, they typically know a lot about the product and service they're developing, but not so much about Marketing. So let's start with the basics, the website. And why it's most important and common mistakes when, you know, building it, your initial website.
Yeah, that's a great question. So I always say your website is super important because it's your main asset besides yourself, right? So
What is Jacqueline Basulto’s background and how did she start SeedX?
If you can imagine that you could have a salesperson working for you who embodied your company was always available twenty-four-seven to anyone in the world. Right. And was the thing that people went to to learn about you. That is literally what your website is, right? Yes. Yeah. So I think that people Focus a lot on maybe what the website looks like, right? But what I like to tell people starting a business out is. when you're thinking about your website, really build it to be the tool that people come to and learn about you. And should really be just super education f focused because the more that someone can learn from your website, the more that, you know, knowledge is marketing basically, the more they know about you, the better.
But also the more they feel Empowered to make a decision before they even speak to a human or reach out to you or kind of take a next step. And I think in This era, especially millennials and Gen Z, we expect to be able to learn as much as we can just from the internet immediately, right?
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Chapters
3 chaptersSpeakers
1 identifiedMore from Startup Success: A Podcast for Founders & Investors
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