Episode 507 | Making Cold Email Work in B2B SaaS

Show Notes On today's episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He's also the founder of VPSales. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more. The topics we cover 5:43 Should a bootstrapper hire a Sales Development Rep (SDR)? 9:16 Assuming you understand your market, what kind of cold emails work today? 12:56 The formula to use for B2B cold email 14:37 Risks of bootstrappers hiring sales reps too quickly 17:19 Rule of thumb for hiring sales reps in 2020 21:29 Defining SDR (Sales Development Rep) and BDR (Business Development Rep) 24:47 What's the bare minimum for a sales stack 36:42 The real challenge with outbound sales Links from the show Leadfuze VPSales Five Whys Aircall Hubspot Pipedrive Prospect.io Mailshake Gong Chorus.ai How can I support the podcast? If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

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