In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth. We dive into the difference between SegMetrics and other options for attributing sales and revenue to traffic channels. We also go through Keith's background and learn about why he shut down his million-dollar marketing agency to double down on his SaaS. The topics we cover [04:28] Where does SegMetrics fit within the analytics and attribute market? [09:35] Why build a SaaS when you are running a 7 figure agency [12:56] Dealing with a growth plateau [21:28] Shifting focus to work on SegMetrics full-time [28:05] Frugality as a bootstrapper (and how it can backfire) Links from the show SegMetrics | Twitter SegMetrics | Website Keith Perhac | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

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“What did the council decide on item 42?” — answered with the speaker and the moment.