In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher. The topics we cover [00:52] Intros [02:00] Deciding to self publish vs going with a publisher [11:11] Design fundamentals for a startup founder [16:23] Training your design eye [18:57] The #1 thing to do to become a better designer [20:01] Prototypes: the process of sketching ideas Links from the show Hello Web Design No Starch Press The 90-Minute Guide to Building Marketing Funnels That Convert (Data Beats Opinion) Hello Web App Sounds True Tracy's Savy Call breakdown Balsamiq Sketch UX Pin Tailwinds Tracy Osborn (@tracymakes) | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

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“What did the council decide on item 42?” — answered with the speaker and the moment.