In Episode 548, Rob Walling chats with Zack Naylor about Aurelius and the harrowing tale of launching multiple times and having to rewrite and re-platform the codebase before finally finding success. They also discuss how to interpret feedback from your customers and the importance of listening to your instinct as a founder. The topics we cover [03:24] Background on how Aurelius helps UX researchers [07:56] The struggles of building and launching multiple alpha versions [15:14] Bootstrapping during a pandemic [22:20] Taking risks as an entrepreneur [26:28] Building a third version of the product that lead to unprecedented growth [30:48] Using your gut as a founder Links from the show Aurelius Things You Should Never Do, Part I Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More Zack Naylor (@zacknaylor) | Twitter If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to getRewardful.com/startups. Offer expires May 31st.

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“What did the council decide on item 42?” — answered with the speaker and the moment.