In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about feature page keywords [13:39] It’s really hard to rank for “best X software” queries [16:24] Use on-page content marketing best practices [20:50] Build passive link assets around keyword [22:58] Answer keyword questions immediately, right after the H1 Links from the show On-Page Content Marketing Best Practices Readability: the Optimal Line Length Ross Hudgins (@RossHudgens) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

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“What did the council decide on item 42?” — answered with the speaker and the moment.