In episode 680, Rob Walling goes solo again, covering a wide variety of topics including listening to customers, but not necessarily their solutions. He also cautions against making decisions based on one customer's feedback, but listening to the crowd. Finally, Rob highlights the importance of doing whatever it takes to succeed as a founder. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 1:52 – Paying attention to customer problems, not customer solutions 6:52 – Don’t listen to a customer, always listen to your customers 9:42 – Finding product market fit with limited information 13:01 – Identifying the appropriate time to grind out the work 19:18 – Don’t be above “taking out the trash” Links from the Show: MicroConf Connect Ruben Gamez (@earthlingworks) | X Ruben’s repost of @sequence_film ComicLab (@ComicLabPodcast) | X Dave Kellett (@davekellett) | X Brad Guigar (@guigar) | X The SaaS Playbook If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

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“What did the council decide on item 42?” — answered with the speaker and the moment.