In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why being the cheapest option is not always the best positioning. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 1:33 – Walking customers through signup to first value, revisit your onboarding 4:29 – The early entrepreneur’s trap: "We are pre-revenue still…” 8:31 – Not being the cheapest option 14:31 – Mirror research vs. market research 17:16 – Learn the rules like a pro so you can break them like an artist Links from the Show: Register for MicroConf US in Atlanta, April 2024 The SaaS Playbook Episode 456 | Launching a 2nd Product + Revisiting Freemium with Ruben Gamez TinySeed Mentors Comic Lab Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure) Episode 687 | An 8th Thing You Should Never Do, Things That Don’t Scale, and More Rob Solo Topics If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review:

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“What did the council decide on item 42?” — answered with the speaker and the moment.