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Startups For the Rest of Us

Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

06 Feb 2025

Transcription

Full Episode

0.289 - 17.801 Rob Walling

Welcome back to Season 4, Episode 4 of Tiny Seed Tales, where we continue hearing Colleen Schnettler's startup journey. Before we dive into the episode, if you want to invest in founders like Colleen, you can do so through my world-class accelerator and venture fund, Tiny Seed.

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18.262 - 28.029 Rob Walling

We are currently raising our third fund after having raised and mostly deployed almost $42 million across our prior funds.

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28.849 - 54.631 Rob Walling

If you're an accredited investor or the equivalent in your country and you are interested in indexing across dozens, if not hundreds, of B2B SaaS companies that are handpicked by myself, Einar, and our team at TinySeed to be the companies that we believe will succeed in the future, You can head to tinyc.com slash invest. If you enter your info there, it goes straight to Einar.

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54.891 - 73.665 Rob Walling

You've heard him on Startups for the Rest of Us, and you can have a conversation with him if you have any questions, or you can receive our deck and our memo and just the thesis of what we're investing under because we are a unique venture fund and SaaS accelerator. So if you think you might be interested in putting some capital to work,

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74.285 - 81.331 Rob Walling

in ambitious, mostly bootstrapped B2B SaaS founders, head to tinyseed.com slash invest. Let's dive into the episode.

81.351 - 89.937 Colleen Schnettler

Because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.

92.499 - 112.653 Rob Walling

Welcome back to Tiny Seed Tales, a series where I follow a founder through the wild roller coaster of building their startup. I'm your host, Rob Walling, a serial entrepreneur and co-founder of TinySeed, the first startup accelerator designed for bootstrappers. Today in episode four, we're back with Colleen Schnettler, a developer, entrepreneur, and co-founder of HelloQuery.

113.193 - 125.898 Rob Walling

And Colleen's been busy. When we last spoke, she had recently almost broken up with her business partner, completely pivoted her company, and changed its name. And through all this unrest, she's been using customer interviews as a guiding light.

128.732 - 145.638 Colleen Schnettler

What's interesting is you hear so much about how important it is to do customer interviews, but if those are not focused, then it can be hard for those interviews to lead you in the right direction. This is probably our third round, and I've probably talked to 20 people since I spoke with you last.

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