Startups For the Rest of Us
Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue
Tue, 13 May 2025
In this episode, Rob Walling sits down with Noah Tucker, the non-technical founder behind Social Snowball, an affiliate marketing SaaS built for Shopify. Noah bootstrapped the company to $5M+ in ARR, navigating technical roadblocks, team-building hurdles, and a crumbling codebase, while leveraging bold growth tactics like influencer partnerships to scale fast. Topics we cover: (3:26) – Spotting the gap in affiliate tools for creators (7:09) – The agency MVP failure and early dev misfires (11:15) – Losing a CTO to priesthood (16:33) – How influencer partnerships fueled fast early growth (30:12) – Hiring a world-class CTO and engineering team Links from the Show: Discretion Capital MicroConf Remote | May 21, 2025 TinySeed Noah Tucker | LinkedIn Noah Tucker (@noatuck) | X If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify
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