Devin Matthews rebranded his favorite sandwich shop in an effort to rediscover his love for the game. For free. He made a documentary ab out it called @SuprOrdinary.Then his YouTube channel exploded.Buck's Art Director reveals why SuprOrdinary almost started as a way to sell his feces for passive income (seriously), and how his cousin's death made him ask: "If I passed away tomorrow, would I feel like I did my best work?"We talk the stress of medical bills, creative identity crises, and why making something you'd actually enjoy might be the only strategy that works.Get the UX Tools Newsletter (written by me)Join 100,000+ designers for weekly insights on creative software and the people shaping it: https://uxtools.coCHAPTERS:00:00 - "Make something you'd enjoy"02:02 - Devin became my favorite creator05:22 - The not-so-romantic origin of Super Ordinary06:30 - Passive income research gone wrong07:52 - From teaching courses to creative entertainment10:12 - Being a one-man band (then accepting help)12:32 - The brainstorm meeting problem14:09 - How to keep creative people around21:08 - Balancing money and creative fulfillment22:10 - "Life is short. Am I doing what I want?"34:28 - The anxiety of going viral39:14 - Playing the YouTube algorithm game40:10 - TikTok gave me permission to experiment43:39 - The aversion to being sold to46:16 - Do you call yourself an influencer?50:02 - Labels: designer, art director, filmmaker?53:48 - "I still don't feel like a filmmaker"57:59 - Who are we even making this for?01:06:29 - Presenting designs as storytelling01:13:32 - AI and the human side of creativityABOUT TOMMY GEOCOI spent 15+ years in tech and design. Former military. Father of five. Now building Internet Enjoyers, a weird little media + product studio rediscovering soul in creative tech. This show is how I'm rediscovering my love for the game.ABOUT STATE OF PLAYHost Tommy Geoco discovers what fuels the internet's most interesting designers and builders.LINKS:UX Tools Newsletter: https://uxtools.coFollow Devin: https://www.instagram.com/suprordinarySuprOrdinary: @SuprOrdinary Buck: https://buck.coFOLLOW ME:X / Twitter: https://x.com/designertomInstagram: https://instagram.com/itsdesignertomLinkedIn: https://linkedin.com/in/tommygeoco

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