039: Hospitality Isn’t Ready for the Future Guest | Jamie Lane

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STR Global Unlocked with Simon Lehmann 1h 0m 2 speakers 6 chapters transcribed 1 month ago
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What happens when AI starts changing the customer, not just hospitality businesses?

Simon Lehmann 0:00
Everyone is talking about how AI will change hospitality, but almost nobody is asking the bigger question. What happens when AI starts changing the customer? If productivity explodes, jobs shift, and disposable income changes, travel demand changes with it. And that could reshape the short-term rental industry more than any single AI tool. In this episode, I'm joined by Jamie Lane. chief economist at AirDNA and one of the leading voices on travel demand, market trends, and the future of short-term rentals. We talk about AI, productivity, Income distribution data. Demand and why operators need to understand not just what technology does to their business, but what it does to the economy around their customers.
Simon Lehmann 0:48
And if this conversation makes you think about how these shifts could impact your own business, you can book a consultation with me through the link in the description. This episode is brought to you by Evivo. I've always believed that strong operations. Operations and the right technology foundations are critical if we want to professionalize and elevate the short-term rental industry globally. Aviva supports independent hosts and professional property managers with an all-in-one platform. That simplifies complexity. And drives growth through automation and AI. Welcome back to SCR Global Unlocked. I'm Simon Lehman, and today I'm joined by nobody less than Jamie Lane, chief economist at AirDNA, and one of the industry leading voices on travel demand, market trends, and the future of short-term rental sector.
Simon Lehmann 1:44
I recently heard Jamie speak at VRMA executive in Los Angeles, and what stood out wasn't another discussion about AI tools or automation. Instead, he asked a much bigger question, what happens to hospitality when AI starts changing economy itself? Jamie, welcome to STR Global Unblocked. Simon, thanks for having me. It's a great pleasure. You just said you've just been to uh the Airbnb product release uh in San Francisco. Maybe we talk about that later. Before we do that, Jamie, it's great to have you on the show. I I wanna start with a rapid fire with you. Are you ready for that? Let's do it. Awesome. One travel trend everyone is talking about that you think is overrated.
Unknown 2:37
Uh AI booking. One trend nobody's talking about enough. Uh Uh Personalization. Most misunderstood metric in STR. Uh profitability. Occupancy or ADR? Uh ADR. One economic indicator every operator should follow. Uh income growth.
Simon Lehmann 3:10
Luxury, mid market, or budget, which segment are you most bullish on?
Unknown 3:16
Luxury.
Simon Lehmann 3:17
Biggest threat to SDR demand over the next five years.
Unknown 3:22
Uh regulation.
Simon Lehmann 3:24
AI overhyped, underhyped. Underhyped. W will OTAs be more powerful or less powerful in ten years?
Unknown 3:34
Uh more powerful. One word that describes the current STR market. Mm. Exciting. You've done exceptionally
Simon Lehmann 3:53
I know that was ten for you. Uh I I added a few more than I don't usually do for my uh guests, but I know I can stretch Jamie a little bit further. And uh you've managed that exceptionally well. And I love some of your um, you know, we we can measure the speed of some of the answers that you've provided. Uh and it was uh definitely very interesting and we have plenty of things to talk about. So thank for that. So let's start, Jamie. What struck me about your VRMA presentation was that you weren't talking about AI from an operator perspective, which was unique, right? And obviously you showed me that deck and then it's like, what do you think? It's like it's going to be very provocative. And you were talking about the customer.
Simon Lehmann 4:37
Why do you think the industry is looking at AI through the wrong lens?
Jamie Lane 4:43
No and I'll say The lens we're looking through is right, it's near term, it's within your control. Like that that is what I is easy to do. Uh it's like something that you can make a plan and you can really and tick off that plan and like make um uh uh uh progress towards uh adopting AI into your business, which everyone should be doing. But and what I wanted to sort of provocatively say at the leadership summit was there's also things outside your control. And there's also things that are going to be happening over a longer time period.

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