Karryn Christopher is the Executive Vice President of Marketing and Preferred Partnerships at Signature Travel Network. For over 23 years, She has played a pivotal role in marketing, technology training, and creating preferred partnerships to optimize travel agency profitability. Her dedication to the company and extensive experience in the travel industry have made her a key figure in supporting the network's members and ensuring their success. Episode Summary: In this insightful Strategy and Leadership podcast episode, host Anthony Taylor catches up with Karryn Christopher, the Executive Vice President of Marketing and Preferred Partnerships at Signature Travel Network. Karryn, who has been part of the organization for over two decades, shares her journey and the importance of staying mission-focused, the dynamics of the travel industry, especially during crises, and the pivotal role of communication and community in effectively serving their members. Karryn talks about Signature Travel Network's structure and mission, emphasizing how being a member-owned cooperative has fostered resilience amidst industry turbulence. She discusses how the pandemic reshaped their operations and business models and how their commitment to communication and best practices has enabled them to support their network. Karryn also touches upon the importance of embracing change and the challenges of working with external partners to drive technoloy Takeaways: Staying Mission-Focused: Signature Travel Network’s unwavering commitment to its mission of serving members has been crucial in navigating the unstable travel industry. Strong Communication: The organization’s multiple communication channels, including daily emails, Facebook communities, and an intranet, ensure members have access to valuable information and support. Member Collaboration: Community and member-driven committees are instrumental in providing valuable insights and fostering collective growth. Embracing Change: Challenges like the pandemic highlighted the need for adaptability and leveraging external expertise to innovate and grow. Leadership and Support: Effective leadership involves creating space for others to grow and being committed to the success of colleagues and partners. Chapters 00:00 Introduction to Signature Travel Network and Mission-Focused Approach 02:19 Supporting Members and Partners During the Pandemic 05:00 The Value of a Travel Advisor and Community Support 08:18 Staying True to the Mission and Evolving the Value Proposition 10:08 Lessons Learned and Embracing Change Internally 12:45 Structural Support for Mission-Focused Work

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