Strategy Hour | Online Marketing for Business Growth

1000: The End of a Chapter, Not the End of the Story

20 Nov 2025

Contributed by Lukas

Dear listener, we have hit 1000 episodes! I don’t think I ever imagined saying that out loud! But somewhere along the way, this little show became a...

999: What’s Next for Me (And Maybe, for You Too)

18 Nov 2025

Contributed by Lukas

I’ve recorded nearly a thousand episodes of this show, and yet this one has been one of the hardest to sit down and share. Over the past few months,...

998: When What Used to Matter… Doesn’t Anymore

11 Nov 2025

Contributed by Lukas

I used to think values were something you discovered once and then lived by forever, like a moral compass that stayed fixed. But I’m starting to won...

997: How My Definition of “Enough” Has Changed

04 Nov 2025

Contributed by Lukas

We all want to feel fulfilled, satisfied, and ‘enough!’ I think, ultimately, when we’re searching for ‘enough,’ we’re searching for satisf...

996: How to Know When It’s Time for Experimentation & Reinvention

28 Oct 2025

Contributed by Lukas

Sometimes the business that got you here can’t take you where you want to go! Today, we are talking about when it’s time for experimentation and r...

995: Why Seasons of Business Matter (And How to Recognize Yours)

21 Oct 2025

Contributed by Lukas

Have you ever looked at someone else’s business and thought, ‘Why does everything seem to be working out for them?’ Well, you’re not alone. We...

994: What Most People Get Wrong About Success

16 Oct 2025

Contributed by Lukas

Have you ever hit a milestone you worked your entire life for only to feel absolutely nothing? We often spend so much of our time and attention focuse...

993: Breaking Free From Your Addiction to Cortisol

07 Oct 2025

Contributed by Lukas

You know you’re in danger when rest feels more dangerous than your to-do list. If you’ve ever bragged about being overwhelmed, lack of sleep, or s...

992: Prioritizing Your Life When Shit Hits the Fan [FAN FAVORITE]

02 Oct 2025

Contributed by Lukas

Life doesn’t wait for you to have it all figured out. When unexpected challenges hit, your business needs to be ready to withstand the storm. In thi...

991: How to Leverage Where You Are to Get Where You Want to Go [FAN FAVORITE]

30 Sep 2025

Contributed by Lukas

Not sure where you’re headed in business or life? In this episode, we’re breaking down how your past experiences can guide your future direction. ...

990: Rewiring Your Brain’s Fear Response with Sabrina Shafer

25 Sep 2025

Contributed by Lukas

Whatever scares you most will change your life the most! Today, I’m joined by Sabrina Shafer to talk about fear, a topic that every entrepreneur wre...

989: This Simple Strategy Could Double Your Leads with Eleanor Beaton

23 Sep 2025

Contributed by Lukas

What if the fastest way to grow your business wasn’t figuring it out alone? What if you leaned into collaboration? Today on the Strategy Hour Podcas...

988: How to Know When Change Is Growth vs. Running Away

11 Sep 2025

Contributed by Lukas

At some point, you are going to have a fork in the road and choices to make that may leave you wondering what is right for you. I have a lot on my pla...

987: Behind the Scenes: Writing a Non-Fiction Book Proposal

09 Sep 2025

Contributed by Lukas

When you listen to your innermost thoughts, your best work will come out. In today’s episode, I want to give you a behind-the-scenes look at what it...

986: 10 Lessons from 10 Years in Business Every Entrepreneur Should Hear

04 Sep 2025

Contributed by Lukas

After a decade of running a business, I’ve learned that success isn’t about making the “perfect” decision—it’s about resilience, clarity, ...

985: Stop Chasing & Get More of the Life You Want Today with Ryann Gillen

02 Sep 2025

Contributed by Lukas

So many of us think money is the ultimate benchmark for success, but what if we’ve been chasing the wrong thing all along? In today’s episode with...

984: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers Audio Workshop

02 Sep 2025

Contributed by Lukas

You don’t have to wait for referrals or cross your fingers for a viral post. There’s a simple, repeatable system to grow your list—one I’ve us...

983: The Fastest Way to Build an Email List from the Ground Up

26 Aug 2025

Contributed by Lukas

So many people ask me the same question: “How do I build an email list from scratch?” In this episode, we’re diving into the basics of exactly t...

982: The Strategy Behind “Getting Lucky” on LinkedIn with Liam Darmody

21 Aug 2025

Contributed by Lukas

What if I told you that getting lucky on LinkedIn isn’t about luck at all, but rather about a strategy that’s amplified by your authenticity? Toda...

981: Steal This Strategy: 4,587 New Subscribers in Under 120 Days

19 Aug 2025

Contributed by Lukas

In this episode, I’m going to drop some knowledge that no other marketers are dropping! You’re going to want to listen, share this episode, and po...

980: Get Paid to Build Your Email List (Yes, Really)

14 Aug 2025

Contributed by Lukas

Get ready for the wildest ride! I am seeing massive change, growth, and opportunities for small businesses today, and incredible ways to get visible. ...

979: Starting a Business without a Single Follower

12 Aug 2025

Contributed by Lukas

Today, I want to dig into how I would start a business if there’s no existing audience — how I would get off the ground, how we would get momentum...

978: How I’m Prepping My Business to Run Without Me (For 7 Days)

07 Aug 2025

Contributed by Lukas

You’re not going to bring your entire wardrobe on a trip, you’re just going to bring what you need! I am leaving the country very soon and I thoug...

977: Showing Up Mid-Shift & Getting Consistent with Your Content

05 Aug 2025

Contributed by Lukas

Are you evolving in your business but struggling to show up and bring your audience along for the ride? In this live coaching session, I sit down with...

976: Doing Less Than You’re Capable Of – A Conversation with Jo Espejo on the Branded Impact Podcast

31 Jul 2025

Contributed by Lukas

What is it that you’re ultimately trying to do? What is the legacy you’re trying to create? Considering these things is so important when building...

975: Behind the Build: Why I Started 100 Day Visibility School

29 Jul 2025

Contributed by Lukas

I am posting for 100 days in a row on social media, and I am putting out content that is meant to help people grow their visibility, their followers, ...

974: Why Dreaming Small is the New Power Move

24 Jul 2025

Contributed by Lukas

I’m sure you’ve heard “go big or go home” before. But what if the real flex was going small and staying home on purpose? I used to chase more ...

973: I’m Writing a Book—and It Might Be the Dumbest Smart Thing I’ve Ever Done

22 Jul 2025

Contributed by Lukas

For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will ...

972: The Future of Search: SEO vs LLM Optimization with Sam Dunning

17 Jul 2025

Contributed by Lukas

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search featu...

971: My 100-Day LinkedIn Experiment: My Growth Strategy

15 Jul 2025

Contributed by Lukas

I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done s...

970: Part 4 - The Exit Ramp to Your Scaleable Offer Suite™

10 Jul 2025

Contributed by Lukas

In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business th...

969: Part 3 - How I Stopped Being the Product

09 Jul 2025

Contributed by Lukas

In Part 3 of The Accelerator Series, we unpack the most powerful shift a business owner can make: detaching their identity from their work and finally...

968: Part 2 - What If You’re Building the Wrong Business?

08 Jul 2025

Contributed by Lukas

Part 2 of The Accelerator Series, we reveal the Clarity Filter™ as the exact method to help entrepreneurs make decisions from alignment, not pressur...

967: Part 1-Why Working Harder Isn’t Working

07 Jul 2025

Contributed by Lukas

Working harder isn’t working and deep down, you already know it. In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidd...

966: Can I Really Replace My 1:1 Income with Courses or Digital Products?

03 Jul 2025

Contributed by Lukas

Can you really replace your one-on-one income with courses or digital products? It’s a question that many creators have been contending with for a w...

965: How to Build a Magnetic Personal Brand on LinkedIn (a.k.a. The Briefcase App) with Jayde I. Powell

01 Jul 2025

Contributed by Lukas

Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the bri...

964: Create for Who You’re Becoming & Tap into the Money That’s Everywhere with Gabby Beckford

26 Jun 2025

Contributed by Lukas

Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby ...

963: Behind Gymshark’s 1.5M to 20M Follower Explosion: A Masterclass in Community Growth with Marketing Mastermind Elfried Samba

24 Jun 2025

Contributed by Lukas

What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfr...

962: Exactly How I’d Grow Your Podcast as a Host with 4.5M+ Downloads

19 Jun 2025

Contributed by Lukas

I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing ...

961: How to Land Celebrity-Level Press Without Being Famous (Yet)

17 Jun 2025

Contributed by Lukas

You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode...

960: What No One Told My Husband About Marrying an Ambitious Woman

12 Jun 2025

Contributed by Lukas

Today’s episode is a little bit different. It’s a vulnerable, intimate conversation that I just happen to be letting you in on. I’m having my hu...

959: Build for Your Bandwidth

10 Jun 2025

Contributed by Lukas

Your business needs to be designed with your bandwidth in mind so that you’re capable of doing it in every season! You have other priorities outside...

958: Crop Top Confidence: How to Get Out of a Business Funk

05 Jun 2025

Contributed by Lukas

If you’re feeling stuck, stalled, or just tired of feeling like you’re going through the motions, this episode is for you. I’ve been in a funk f...

957: Instagram Strategy That Actually Feels Good with Michelle Gifford

03 Jun 2025

Contributed by Lukas

When it comes to Instagram, it is so easy to get stuck in the cycle of chasing trends. Today’s guest, Michelle Gifford, is here to remind us that su...

956: The Loneliness Epidemic with Community Builder Liz Forkin Bohannon

29 May 2025

Contributed by Lukas

Statistics show that 97% of small business owners would say that they have felt really alone and unsupported in their journey. Though we have the oppo...

955: How to Build a Creator-First Business (That Actually Lasts) with Jay Clouse

27 May 2025

Contributed by Lukas

Being a creator-first business sounds great in theory, but it can be slow to grow! Today, I’m talking with Jay Clouse, who has been there, built tha...

954: How I’m Rewriting the Rules for a “Successful” Summer

22 May 2025

Contributed by Lukas

What would your summer look like if peace, ease, and cash flow could just exist together? This summer, I’m breaking up with the idea that success re...

953: What Happens When You Don’t Want to Perform Anymore?

20 May 2025

Contributed by Lukas

There’s so much pressure online to stay relevant, to constantly provide value, to always be on. But what happens when you don’t want to perform an...

952: Stop Overworking and Underliving: How to Redefine Ambition and Create Lasting Success with Bri Seeley

15 May 2025

Contributed by Lukas

Ever felt like you're chasing milestones that look great on paper but leave you feeling empty? This episode gives you permission to pause, reset, and ...

951: Friendships in Your 30s and 40s: Loving, Losing, and Letting Be

13 May 2025

Contributed by Lukas

I don’t know a single person in their 30s and 40s who doesn’t want deeper and more meaningful friendships. The last place I expected to get friend...

950: Your Audience Is Craving Dopamine, Not Information

08 May 2025

Contributed by Lukas

Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfactio...

949: How to Live Freely in a Goal-Obsessed World with Anne-Laure Le Cunff

06 May 2025

Contributed by Lukas

If you’ve ever felt overwhelmed by traditional goal-setting, stuck chasing someone else’s version of success, or paralyzed by the fear of getting ...

948: The RealReal Truth About Power, Wealth & $1B Exits with Julie Wainwright

01 May 2025

Contributed by Lukas

If you don’t believe in yourself, who else will? This episode is for everyone! Whether you’re a solopreneur, a startup founder, or growing a team ...

947: Creator Story Toolkit: Part 2 - The Stories That Sell Your Offers + Expand Your Impact

29 Apr 2025

Contributed by Lukas

We’re talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! In today’s episode, we’r...

946: Creator Story Toolkit: Part 1 – The Stories That Build Your Brand + Make You Memorable

24 Apr 2025

Contributed by Lukas

I believe storytelling is one of the most powerful tools you have as a marketer. In a recent podcast, I talked about pulling out the kinds of stories ...

945: What AI Can’t Replace (And What You Should Automate Anyway)

22 Apr 2025

Contributed by Lukas

AI is everywhere. It’s an undeniably powerful tool, it’s evolving fast, and it’s not going away. But even with all that momentum, there are stil...

944: The Business Advice I’m Actively Ignoring Right Now

17 Apr 2025

Contributed by Lukas

There’s no shortage of business advice out there, but let’s be real, some of it just doesn’t work for me. And I’m guessing it’s not all goin...

943: How to Build ADHD-Friendly Systems that Support How Your Brain Works with Latrice Prater

15 Apr 2025

Contributed by Lukas

If traditional business advice has ever felt like it was made for someone else’s brain, you’re not imagining it! This episode is all about buildin...

942: Growing a Viral National Brand with a $0 Marketing Budget with Lindzi Shanks

10 Apr 2025

Contributed by Lukas

Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commer...

941: Creating Without Guilt: The Middle Ground Between Hustle & Balance

08 Apr 2025

Contributed by Lukas

We've been conditioned to believe that work falls into one of two extremes: either you're grinding non-stop, pushing yourself to exhaustion, or you've...

940: Why I Was Hesitant to Build a SAAS Company (And Why That’s Changing)

03 Apr 2025

Contributed by Lukas

I’ve always wanted to build a SaaS, but I never wanted to manage a full development team or take on the huge financial gamble of developing somethin...

939: How to Write YOUR Non-Fiction Book in Just 60 Days with Stephanie Chandler

01 Apr 2025

Contributed by Lukas

Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacr...

938: Why I Avoided Evergreen Funnels for Years (And What Changed My Mind)

27 Mar 2025

Contributed by Lukas

Everyone has valuable knowledge that they can pass on to someone. For years, I avoided Evergreen funnels like the plague. But when I finally cracked t...

937: Should You Launch Live or Build Automated Funnels? How to Sell Your Digital Product

25 Mar 2025

Contributed by Lukas

Have you ever set up a funnel and thought, “Great! I’m done here,” only to hear crickets? Or maybe you’re stuck in the never-ending cycle of l...

936: Your Math Teacher Lied: The Science of Business Growth (Test, Optimize, Repeat!) with Jess O’Connell

20 Mar 2025

Contributed by Lukas

Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everythin...

935: Trendspotter: What’s Working Right Now on Instagram with Taylor Loren

18 Mar 2025

Contributed by Lukas

Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content st...

934: How 66% of My Audience Paid to Join My Email List

13 Mar 2025

Contributed by Lukas

Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I’m brea...

933: Before You Build Your Next Funnel (Listen to THIS)

11 Mar 2025

Contributed by Lukas

So many people build funnels to bring in passive income and wonder why it doesn’t sell – that’s because they skipped a step! In this episode, I’...

932: How I Accumulated 35,527+ Watch Time Hours Before Even Starting My YouTube Channel

06 Mar 2025

Contributed by Lukas

Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I...

931: What’s Next After a Decade in Business

04 Mar 2025

Contributed by Lukas

It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs h...

930: Free Flights, 5-Star Hotels, & First-Class Upgrades: How to Book Luxury Travel Using Credit Card Points with Megan Lanford

27 Feb 2025

Contributed by Lukas

If you have ever wished that you could afford to travel more, then today’s episode is for you! Today, we are joined by Megan Lanford, a woman who cr...

929: How to Create a Block Schedule You’ll Actually Stick To

25 Feb 2025

Contributed by Lukas

Have you tried to make a block schedule work for you but it just hasn’t stuck in the past? I know it’s changed my life and I can’t wait to break...

928: Million Dollar Advice: 10 Lessons That Took Me a Decade in Business to Learn

20 Feb 2025

Contributed by Lukas

There’s no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I’ve learned SO muc...

927: False Narratives: Those That Can’t Do, Teach

18 Feb 2025

Contributed by Lukas

Your knowledge is your currency! For years I feared that what I was doing wasn’t real business and I felt like I had to prove myself. I think we fee...

926: 24,000 Reasons I’m Bringing Blogging Back

13 Feb 2025

Contributed by Lukas

Blogging is not dead! It’s been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much th...

925: I Quit Cold Turkey

11 Feb 2025

Contributed by Lukas

For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. An...

924: Is It Really Possible to Make Money Online Without a Huge Following?

06 Feb 2025

Contributed by Lukas

It may seem counterintuitive, but you don't need 1000s of followers to make 1000s of dollars! Today, I’m breaking down exactly how to build a profit...

923: The Backwards Launch Playbook: Why Selling First Works

04 Feb 2025

Contributed by Lukas

What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest w...

922: I’m Growing by 1,000 Students a Month—Here’s What I Do That You Might Not

30 Jan 2025

Contributed by Lukas

I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last dec...

921: How to Get More Done in 12 Weeks Than Most Do All Year

28 Jan 2025

Contributed by Lukas

Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my gam...

920: No-Brainer Pricing & Proving the Value of Your Intangible Digital Products to Potential Customers

23 Jan 2025

Contributed by Lukas

Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m go...

919: How a $29 Digital Product Made $288,405

21 Jan 2025

Contributed by Lukas

When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405...

918: Grow Your Impact and Revenue by Adding Digital Products to Your Offer Lineup

16 Jan 2025

Contributed by Lukas

During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really d...

917: Narrowing Down Your Digital Product Ideas to Find the Right Offer

14 Jan 2025

Contributed by Lukas

Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which i...

916: What Most People Get Wrong About Their Digital Product Offers

09 Jan 2025

Contributed by Lukas

Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating ...

915: Using AI to Negotiate Brand Deals

07 Jan 2025

Contributed by Lukas

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, part...

914: Fan Favorite- Design a Business That Can Run Without You

02 Jan 2025

Contributed by Lukas

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to b...

913: Fan Favorite- Generate $1k in the Next Two Weeks with my Pre-Sales Method

31 Dec 2024

Contributed by Lukas

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically...

912: Fan Favorite- Leveraging Digital Products to Get More Qualified Leads

26 Dec 2024

Contributed by Lukas

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital p...

911: Fan Favorite- Starting a Business with ZERO Audience

24 Dec 2024

Contributed by Lukas

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a busines...

910: My Plans and Predictions for 2025

19 Dec 2024

Contributed by Lukas

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisio...

909: Things You Need to Remember About 2024

17 Dec 2024

Contributed by Lukas

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all th...

908: The Make-or-Break Question to Know if You’ll Succeed with Digital Products

12 Dec 2024

Contributed by Lukas

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only p...

907: The Funnel Strategy That Ended My Live Launch Burnout

10 Dec 2024

Contributed by Lukas

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I brea...

906: Went Dark on Social Media? Here’s How to Rebuild Momentum and Come Back with Confidence

05 Dec 2024

Contributed by Lukas

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want y...

905: Under the Confident Exterior: Uncovering Hidden Struggles of High Performers with Amira Alvarez

03 Dec 2024

Contributed by Lukas

What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO o...

904: ADHD & Entrepreneurship with Skye Waterson

28 Nov 2024

Contributed by Lukas

Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coac...

903: Stop Wasting Time on the WRONG Digital Products

26 Nov 2024

Contributed by Lukas

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world....

902: How I've Sold $3.3 Million in Digital Products & Courses

21 Nov 2024

Contributed by Lukas

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a tra...

901: How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content

19 Nov 2024

Contributed by Lukas

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious found...