Strategy Hour | Online Marketing for Business Growth
Episodes
900: The Mindset Reboot: Three Shifts That Changed Absolutely Everything
14 Nov 2024
Contributed by Lukas
We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on ...
899: Feel in Control: How 4 Minutes Can Transform Your Emotional Health with Tera Wages
12 Nov 2024
Contributed by Lukas
There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing a...
898: I Went All In… Now I Can Retire at 45
07 Nov 2024
Contributed by Lukas
Financial freedom might sound like a lofty goal, but I’m here to tell you that it’s way more achievable than you think! In this episode, I break d...
897: Making a Difference and a Profit: Inside Talitha Coffee’s Mission-Driven Business
05 Nov 2024
Contributed by Lukas
I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight agai...
896: Everything You Need to Know About Our Biggest Sale of the Year
31 Oct 2024
Contributed by Lukas
Halloween, Thanksgiving, Christmas: We are getting into the holiday season! And while I am definitely making the most of this wild time, I also want ...
895: Behind the Scenes: How CEOs Make Decisions & Build Momentum In Their Businesses
29 Oct 2024
Contributed by Lukas
One of the most common questions I get is how I make high-level decisions, like what to promote and when. Today, I’m breaking that down for you. I k...
894: The Hidden Patterns of Self-Sabotage Keeping You Stuck (And How to Break Them) with David Neagle
24 Oct 2024
Contributed by Lukas
What if the biggest obstacles to your success are all in your head? In this episode, I dive into the hidden patterns of self-sabotage that could be ke...
893: Inside Scoop: My Holiday Promotions & How You Can Get the Best Deals
22 Oct 2024
Contributed by Lukas
There’s so much going on this time of year that it can slip by quickly, and I don’t want you to miss out on the BIG things I’ve planned for this...
892: Black Friday Success Blueprint: How to Plan Your Next Holiday Promotion
17 Oct 2024
Contributed by Lukas
Holiday season is fast approaching and if you aren’t ready to take advantage of the holiday push or Black Friday, you’re leaving money on the tabl...
891: Going Back to Work After Chaos: Returning to Business as Usual
15 Oct 2024
Contributed by Lukas
If you are ever torn between life and business, you do not need permission to choose YOU! When you build your business with intention, it will work fo...
890: Leveraging Digital Products to Get PAID to Bring In Hot Leads
10 Oct 2024
Contributed by Lukas
Believe it or not, the profit from your first sale isn’t the key to your business’s long-term success. In fact, if you’re getting paid at all to...
889: How to Generate $1k in Sales BEFORE You Build Your Next Digital Product
08 Oct 2024
Contributed by Lukas
Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today’s podcast, we’re talking about what pre-sal...
888: The Best Thing You’ve Done For Your Online Business Maybe Ever
03 Oct 2024
Contributed by Lukas
I taught a live workshop recently that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is ...
887: The 9-5 Exit Strategy: How I Left & What I'd Do Differently
01 Oct 2024
Contributed by Lukas
Leaving corporate for good and starting your own business can be a daunting task. However, with strategic preparation, you can do it without feeling t...
886: Just Launched Your First Digital Product: What Next?
26 Sep 2024
Contributed by Lukas
The feeling never gets old: it makes me so happy when our clients post in our community and tell me that they’ve launched their very first digital p...
885: Why Starting with Services is the FASTEST Way to Leave Your 9-5 with Abbey Ashley
24 Sep 2024
Contributed by Lukas
Today on the Strategy Hour Podcast, Abbey Ashley joins me again to discuss how to leave your nine-to-five as quickly as possible. In this conversation...
884: How I Made $288k from a $29 Digital Product
19 Sep 2024
Contributed by Lukas
I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join i...
883: Launch Your Digital Product in Just One Day
17 Sep 2024
Contributed by Lukas
If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launc...
882: Digital Products I Would AVOID When You're Just Getting Started
12 Sep 2024
Contributed by Lukas
It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other cre...
881: How I Built a Million-Dollar Digital Product Empire
10 Sep 2024
Contributed by Lukas
The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-mi...
880: When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie
05 Sep 2024
Contributed by Lukas
There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discus...
879: Marketing Magic: Business Lessons from the Muppets and Goat-2-Meeting with Andrew Davis
03 Sep 2024
Contributed by Lukas
Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times...
878: Keeping SEO Relevant in the New Era of AI with Zach Boyette
29 Aug 2024
Contributed by Lukas
AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going...
877: Sleep Smarter, Not Harder: Biohacks for High-Performing Entrepreneurs with Tanessa Shears
27 Aug 2024
Contributed by Lukas
When looking to make positive changes in your life, why not start with making sure you’re sleeping well? If you are having a hard time falling aslee...
876: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers
22 Aug 2024
Contributed by Lukas
Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is...
875: Everything You Need to Know About “Email List Jumpstart”
20 Aug 2024
Contributed by Lukas
I am so excited to introduce you to my brand-new course, Email List Jumpstart! I know there can be a lot of moving pieces when it comes to growing and...
874: Building a Lucrative Newsletter Business Model with Jack Appleby
15 Aug 2024
Contributed by Lukas
So many people have been telling me that I have to meet the creator of Future Social, Jack Appleby, and today, he is on the podcast so you can hear hi...
873: 9 Ultimate Lead Magnets & The Secret to Attracting Ideal Clients
13 Aug 2024
Contributed by Lukas
If you were to sit me down with a glass of wine and ask me what I think about lead magnets, I would give you a lot of detail about what I think is and...
872: Savings Strategies for Entrepreneurs: How Gina Knox’s Clients Saved $7.5 Million Dollars
08 Aug 2024
Contributed by Lukas
As the owner of a small business, every dollar counts, and strategic financial management can make all the difference. Today, we’re joined by self-p...
871: How I Make Sales Everyday Using Email
06 Aug 2024
Contributed by Lukas
I want nothing more than for y’all to get real results in your business, create revenue, have real connections, and ultimately leverage email market...
870: Industry Predictions: The Future of Email Marketing with Natalie Franke
01 Aug 2024
Contributed by Lukas
Rarely do we open Instagram and go; what are you going to sell me today? But when you open email, especially your promotions tab, there is a different...
869: How to Build an Email List from Scratch
30 Jul 2024
Contributed by Lukas
With email marketing, you get to drive traffic way more directly than you can with social posts. So many of you have been asking how to build an email...
868: You Ghosted Your Email List - Craft Your Comeback Strategy
25 Jul 2024
Contributed by Lukas
Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In th...
867: The Latest Email Marketing Trends - Summer 2024
23 Jul 2024
Contributed by Lukas
From the incredible potential of generative AI to the allure of fully customized experiences, there are numerous innovative ways to elevate your email...
866: How to Be Funny (... even if you're not) with Lianna Patch
18 Jul 2024
Contributed by Lukas
Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actua...
865: The Real Reason You're Not Achieving Your Goals
16 Jul 2024
Contributed by Lukas
Many entrepreneurs set ambitious targets but often find themselves falling short. In this episode, we explore the REAL reason why you’re not achievi...
864: What Women Really Think about Sales with Lisa Smith
11 Jul 2024
Contributed by Lukas
Do you know what your customers really want? Or are you mostly relying on assumptions to drive your sales? In today’s episode, we are joined by Lisa...
863: The Power of Pause & How to Leverage it to Accelerate Your Online Business
09 Jul 2024
Contributed by Lukas
Today we are digging into what it really takes to reinvigorate yourself. When I am feeling creative resistance, I have a tendency to try and push thro...
862: Get Sponsored: How to Land Iconic Brand Deals with Justin Moore
04 Jul 2024
Contributed by Lukas
Today I’m chatting with Justin Moore, Sponsorship Coach and the Founder of Creator Wizard. It’s a school and community that teaches you how to fin...
861: Will the 4-Day Work Week Become Law? Plus, Our Pilot & Company Update
02 Jul 2024
Contributed by Lukas
Have you been considering implementing a four-day workweek into your business but are just a little hesitant? Well, then this episode is for you! I wa...
860: The Formula for Low-Lift Video Content with Natasha Pierre
27 Jun 2024
Contributed by Lukas
Video is working! It’s helping people market their business, grow their audience, and get their name out there. And by the looks of things, it’s n...
859: Building Irresistible Offers and Why They Don’t Buy
25 Jun 2024
Contributed by Lukas
This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaw...
858: The Market Shift: How to Create More Predictable Income and Sustainably Scale
20 Jun 2024
Contributed by Lukas
Today’s podcast is the audio version of The Market Shift workshop, which I taught live yesterday! If you’d rather also see the visual slides, reg...
857: How to Get 10k Followers in Under 30 Days on TikTok in 2024
18 Jun 2024
Contributed by Lukas
Today I'm sharing my journey of TikTok growth. I am less than two weeks into a personal challenge I put on myself to hit 10,000 followers on TikTok in...
856: From the ICU to Building a Business that is Less Reliant on You with Priya Nalli
13 Jun 2024
Contributed by Lukas
Priya Nalli is an Entrepreneur, Business Coach, and Real Estate Team Owner. She is also a wife, mom to two kiddos, and lover of food and travel. She w...
855: 7 Leadership Lessons From My Best Bosses and the Story Behind Boss Project
11 Jun 2024
Contributed by Lukas
Today, we’re talking about seven important lessons I learned from incredible bosses before I started my business. What inspired this episode is that...
854: Testing What Sticks to Grow Your List to Millions with Rachel Miller
06 Jun 2024
Contributed by Lukas
Rachel Miller joins Abagail today to discuss how to grow your email list to millions! Rachel is a marketing strategist who supports small businesses i...
853: How I’d Transition from 1:1 to 1:Many if I Were Doing It Today
04 Jun 2024
Contributed by Lukas
Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception...
852: Trusting Your Intuition, Taking Brave Action & Showing Up Authentically with Khanyisa Mnyaka
30 May 2024
Contributed by Lukas
Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own ...
851: Diversify Your Income - Part 4: Transitioning from 1:1 to 1:Many with Lauren Kay
28 May 2024
Contributed by Lukas
Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren K...
850: How to Start a Business With ZERO Audience
23 May 2024
Contributed by Lukas
In today's episode, I’m sharing what you need to know about the strategy of kickstarting your business from scratch, even if you think you have no e...
849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske
21 May 2024
Contributed by Lukas
Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a...
848: Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product
16 May 2024
Contributed by Lukas
This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in eith...
847: Diversify Your Income - Part 2: How to Leverage Where You’re At Instead of Starting Over with Shakeemah Smith
14 May 2024
Contributed by Lukas
Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smit...
846: Unstuck - Part 1: The Fear, Worry & Time Preventing You From Launching Your Digital Product
09 May 2024
Contributed by Lukas
Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a ti...
845: Diversify Your Income - Part 1: What to Consider Before You Add New Income Streams with Dara Denney
07 May 2024
Contributed by Lukas
Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a...
844: How I got 4587 New Email Subscribers in Less than 4 Months
02 May 2024
Contributed by Lukas
Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means fo...
843: [PEP TALK] One-Day Launch: Digital Product Fast Track
30 Apr 2024
Contributed by Lukas
If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying fo...
842: How I Got 364 FREE Leads From One Instagram Reel in Less Than 24 Hours
25 Apr 2024
Contributed by Lukas
Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has sinc...
841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue
23 Apr 2024
Contributed by Lukas
What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time...
840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career
18 Apr 2024
Contributed by Lukas
People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following th...
839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy
16 Apr 2024
Contributed by Lukas
I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take...
838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)
11 Apr 2024
Contributed by Lukas
Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers ...
837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson
09 Apr 2024
Contributed by Lukas
Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunitie...
836: The ONLY Real Passive Income
04 Apr 2024
Contributed by Lukas
Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get m...
835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss
02 Apr 2024
Contributed by Lukas
In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore t...
834: How to Maintain Your Marketing in Under an Hour a Day
28 Mar 2024
Contributed by Lukas
In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by str...
833: Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With
26 Mar 2024
Contributed by Lukas
There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years ...
832: Digital Marketing Trends: The Rise of Faceless Marketing
21 Mar 2024
Contributed by Lukas
Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a...
831: How I Diversified from 1:1 Clients to Digital Products & Courses
19 Mar 2024
Contributed by Lukas
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’...
830: Generate $1k in the Next Two Weeks with my Pre-Sales Method
14 Mar 2024
Contributed by Lukas
Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my o...
829: Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network
12 Mar 2024
Contributed by Lukas
Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowe...
828: 9 Critically Important Lessons I’ve Learned from 9 Years in Business
07 Mar 2024
Contributed by Lukas
It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was la...
827: 4 Types of Content to Generate Consistent Leads who PAY to Join Your List
05 Mar 2024
Contributed by Lukas
What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, ...
826: Answering Your Questions: Monetizing on Instagram
29 Feb 2024
Contributed by Lukas
In today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Inst...
825: How I got 222 New Students & $19,698 Cash on Instagram in 6-Weeks
27 Feb 2024
Contributed by Lukas
Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pa...
824: Messy Sex, Finding Alignment & Doing IT Scared
22 Feb 2024
Contributed by Lukas
There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to wh...
823: Starting a Business with ZERO Audience
17 Feb 2024
Contributed by Lukas
Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually ha...
822: Design a Business That Can Run Without You
14 Feb 2024
Contributed by Lukas
Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad thing...
821: The Surprising Ways Being a “High-Achieving Woman” Impacts Our Friendships with Danielle Bayard Jackson
13 Feb 2024
Contributed by Lukas
Danielle Bayard Jackson joins us to discuss how being a high-achieving woman impacts our platonic relationships and the art and science of conflict ve...
820: Streamlined & Stress-Free Launches with Dolly Delong
08 Feb 2024
Contributed by Lukas
The launch process doesn’t have to be complicated! On this episode, Lifestyle and Brand photographer, Dolly DeLong, joins us to talk about how to ma...
819: My “I’m Done” Moment
06 Feb 2024
Contributed by Lukas
I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel ...
818: The Future of Online Communities with Andy Guttormsen of Circle.so
01 Feb 2024
Contributed by Lukas
There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with othe...
817: Walking Away from 45k Followers: Lessons I’ve Learned from Starting Over on Instagram
30 Jan 2024
Contributed by Lukas
Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about...
816: Leveraging Digital Products to Get More Qualified Leads
25 Jan 2024
Contributed by Lukas
Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Gett...
815: How I Made 6-Figures From a Digital Product I Created Once
20 Jan 2024
Contributed by Lukas
Today I’m sharing the marketing strategy behind how I made $ 287,000 and had over 10,000 people pay to join my email list from a digital product I c...
814: Digital Products I Would NOT Create If I Were Just Getting Started
18 Jan 2024
Contributed by Lukas
I’ve been making digital products for over eight years, and I want to see you succeed with your digital products, too! In this episode, we dig into ...
813: Get Paid to Grow Your Email List in 2024
16 Jan 2024
Contributed by Lukas
I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem...
812: How To Budget When My Income is Unpredictable
11 Jan 2024
Contributed by Lukas
In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing...
811: From Freelance to Booking Celebrity Clients with Makeup Artist to the Stars, Harriet Hadfield
09 Jan 2024
Contributed by Lukas
If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrit...
810: Childhood Trauma & Finding What You Really Want
04 Jan 2024
Contributed by Lukas
I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm c...
809: Leverage Where You're At To Get to Where You Want to Go
02 Jan 2024
Contributed by Lukas
Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of ...
808: The Future of Marketing for Online Business in 2024
28 Dec 2023
Contributed by Lukas
On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your busi...
807: Not Everyone Has An Internal Monologue Including My Husband
26 Dec 2023
Contributed by Lukas
Inevitably, you’re going to encounter people who simply don’t think the same way you do. Personally, it took me a long time to understand this. I ...
806: What Business Should You Start? And How I’d Do It Now
21 Dec 2023
Contributed by Lukas
Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to st...
804: Investing in Your Dream
14 Dec 2023
Contributed by Lukas
As we approach the end of the year, it’s natural to reflect on what we truly want and where we would like to go next; to figure out what our plans a...
805: Going Viral for Good: From $0 to a $100M+ Brand with Jess Cervellon
14 Dec 2023
Contributed by Lukas
Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been ...
803: Why Strangers Support You More Than The People You Actually Know
12 Dec 2023
Contributed by Lukas
I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this sl...
802: 23 Things I Learned in 2023 and Two I’ll Never Do Again
07 Dec 2023
Contributed by Lukas
2023 has been a whirlwind! This episode is dedicated to the lessons I’ve learned and how I am going to apply them in the future. I want to give you ...
801: How to Deal with Stress and Anxiety - And Still Stay Productive
05 Dec 2023
Contributed by Lukas
During this episode, I want to dive into what it’s really like to deal with stress and anxiety while you are building a business. How do you continu...