Strategy Hour | Online Marketing for Business Growth

800: HUGE Announcement! NEW CreativeTemplateShop.com Site & Co-op Upgrades

30 Nov 2023

Contributed by Lukas

I have been so emotional thinking about recording this episode because it is such a massive milestone! This is episode 800 of the Strategy Hour Podcas...

799: Inside a Million Dollar Membership

28 Nov 2023

Contributed by Lukas

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar m...

798: 13 Critical Questions to Ask Yourself Before the End of 2023

22 Nov 2023

Contributed by Lukas

Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considerin...

797: Massively Simplifying My Offers & BIG Changes for 2024

21 Nov 2023

Contributed by Lukas

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited ...

796: Slow on Purpose: Removing Urgency & Allowing Rest

16 Nov 2023

Contributed by Lukas

If you were to ask me how I feel about the rest of the year, I would probably tell you something about wanting to pack it up and see you guys in Janua...

795: Feeling Invisible: Building a Business Through Life’s Most Challenging Moments

14 Nov 2023

Contributed by Lukas

Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the t...

794: How to See a 70% Increase in ROI with Top of Funnel Content

09 Nov 2023

Contributed by Lukas

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secret...

793: Getting Visible - Part 2: Instagram Hacks & Increasing Reach by 185% in 7-Days

07 Nov 2023

Contributed by Lukas

To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible...

792: Getting Visible - Part 1: The Required Mindset

02 Nov 2023

Contributed by Lukas

One of the biggest things that contributes to your success is your visibility. Does your ideal audience know who you are, what you offer, and how you ...

791: The ‘Traylor’ Effect: How Taylor Swift’s and Travis Kelce’s Relationship Is Driving Sales

31 Oct 2023

Contributed by Lukas

Today we are going to delve into one of the most talked about topics on the internet right now, Taylor Swift and Travis Kelce. A huge part of the reas...

790: Breaking Money Ceilings: Owning Your Relationship to Wealth & Moving Past Your Income Blocks

26 Oct 2023

Contributed by Lukas

My relationship with money has completely evolved since I started this business, and in today’s episode, I want to talk about money! We all have our...

789: Developing Your Offer Ecosystem

24 Oct 2023

Contributed by Lukas

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in...

788: Behind-The-Scenes: Our Latest Experiments, Favorite Tech & Tools for Online Business

19 Oct 2023

Contributed by Lukas

It’s been a little over 90 days since I took over as managing partner at Boss Project. Since then, I’ve been deep in experimentation! I’ve chang...

787: Organic Marketing Workshop: Tools to Scale Sustainably & Grow Your Business With Little to No Budget

17 Oct 2023

Contributed by Lukas

In today’s episode, we're going to uncover the secret strategies other marketers are using to sustainably scale. I’m going to give you the tools t...

786: Real Results: From $0 to HALF A MILLION Using Only Organic Marketing

12 Oct 2023

Contributed by Lukas

When Boss Project first started, it was very different from what it is today. And, whether I realized it or not, I was growing two business models sim...

785: Balancing Marriage & Business: How I Work Full-Time with My Spouse, Jared Pumphrey

10 Oct 2023

Contributed by Lukas

During today’s episode, I’m speaking with my partner in life and employee in business. Jared and I have been together for 15 years, married for 10...

784: Behind The Scenes: Our Product & Offer Development Loop with Program Manager, Caitlin O’Bryant

05 Oct 2023

Contributed by Lukas

Joining us in this episode is Boss Project’s Program Manager and Creative Director, Caitlin O’Bryant. She is an integral part of the team and cont...

783: Leads on Autopilot

03 Oct 2023

Contributed by Lukas

One of the number one things I see business owners wrestling with is leads: how to get them, how to secure more of them, and how to pull them in with ...

782: The Pivot: From Sellable Biz to Game Changing Offer

28 Sep 2023

Contributed by Lukas

Lately, I’ve shared a lot of the behind-the-scenes of my marketing and messaging pivot that has happened within my business but what I haven’t sha...

781: Pioneering Innovation, Why You Don’t Need to Be First To Market & The Bell-Curve Effect

26 Sep 2023

Contributed by Lukas

In order to become a successful entrepreneur, you need to make sure you’re on the cutting edge of your industry or else you run the risk of becoming...

780: From $0 to $264k in 12-months with High-End Services

21 Sep 2023

Contributed by Lukas

Over the last 12 months, I've been doing an experiment. I wanted to prove that even after nearly a decade, the same principles still apply, still work...

779: Leaving a Legacy & the 5 Psychological Reasons We Want to Be Remembered

19 Sep 2023

Contributed by Lukas

There are many psychological reasons that you may want to be remembered when you’re gone, but before we start delving into these, I want to give a d...

778: Explosive Growth: Exactly How I Increased Podcast Downloads by 43% and 12x NEW Subscribers in 30-Days

14 Sep 2023

Contributed by Lukas

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers ...

777: Industry Predictions: The Future of Marketing for Online Business

12 Sep 2023

Contributed by Lukas

In our last episode, Mariah Coz joined me to discuss our predictions for what the future of online business could look like. Today’s episode continu...

776: Industry Predictions: The Future of Online Business with Mariah Coz

07 Sep 2023

Contributed by Lukas

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an e...

775: From Crisis to Clarity: Discovering What’s Next For My Life & Career

05 Sep 2023

Contributed by Lukas

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join m...

774: “Untitled” Workshop: The Single Most Important Thing You’ve Done for Your Online Business Maybe Ever

31 Aug 2023

Contributed by Lukas

Listen in on the phenomenal live webinar we offered this week. This information will change countless lives and give more women opportunities. I'm sha...

773: 1-Sale to 439 Leads in 48-Hours

29 Aug 2023

Contributed by Lukas

I went from one sale to 439 leads in just 48 hours and I’m going to tell you exactly how I did it! I recently took the biggest gamble I have ever ta...

772: Prioritizing Your Life When Shit Hits the Fan

24 Aug 2023

Contributed by Lukas

I like to see this time of year as the opportunity to dive back in and come up with a fresh approach to plan for the future! This season can be about ...

771: Booked Out Burnout: The Truth Around Scaling Your Business

22 Aug 2023

Contributed by Lukas

Chances are, you started your business because you want to make a real impact. Like the badass you are, you wanted to do this independently and quickl...

770: How to Leverage Where You Are to Get to Where You Want to Go

17 Aug 2023

Contributed by Lukas

Today I want to talk about where you’re going; whether you know what that looks like or not. I know that for many of you, you may not even be sure w...

769: The Secret to Building REAL Wealth & Retiring Early

15 Aug 2023

Contributed by Lukas

Today, we’re delving into the world of passive income and how to truly build substantial wealth – the kind that leaves a legacy and transforms not...

768: How Can I Budget When My Income is Inconsistent?

10 Aug 2023

Contributed by Lukas

In today’s episode, I am going to be talking about what it looks like to budget when your income is inconsistent. Perhaps your business’ revenue a...

767: My Existential Crisis & Discovering What I Really Want

08 Aug 2023

Contributed by Lukas

Today, I’m sharing an incredibly personal story about a crisis I faced in 2022 and the profoundly transformative impact it’s had on my life. Clock...

766: Barbie's $150 Million Marketing Budget

03 Aug 2023

Contributed by Lukas

Today we are talking all things Barbie; specifically, the marketing budget which is the biggest marketing budget we have seen for a movie in a long ti...

765: Social Media Wars & What it Means For Your Business in 2023

01 Aug 2023

Contributed by Lukas

Is it just us, or have you also noticed the major shake-ups that have been taking place in the social media space recently? From Threads to TikTok Sho...

764: Quitting Corporate: How I Left & How I’d do it Again in 2023

27 Jul 2023

Contributed by Lukas

Quitting corporate and striking out on your own can be a daunting task. But with the right preparation and strategies, you can build the business you’...

763: Grief and Grit: Balancing Life with Business

25 Jul 2023

Contributed by Lukas

What do grief and grit mean for women who are balancing life and business? Sometimes, experiencing enormous hurt and pain turns you into the most auth...

762: Part 4- Our New Era: The Future Vision of Boss Project

20 Jul 2023

Contributed by Lukas

Boss Project is going through its biggest transition yet! For the last 24 months, Abagail has been almost exclusively in the finance and sales side of...

761: Part 3- The Art of Transition, Embracing Change, and Pursuing Passions

18 Jul 2023

Contributed by Lukas

In this episode, Abagail interviews our very own Emylee to talk about her shift into full-time authorship, what she has learned thus far from her rapi...

760: Part 2: Celebrating All Things Boss Project

13 Jul 2023

Contributed by Lukas

In this episode, we look back at the last eight years and celebrate all that Boss Project has accomplished! We’re sharing our journey as business pa...

759: Part 1: Big Announcement - The Next Chapter for Boss Project

11 Jul 2023

Contributed by Lukas

Here at Boss Project, we’ve had some pretty big changes happening offstage in a surprisingly short amount of time! Today, we’ll be chatting about ...

758: Experimental Mindset Part 2: Strategies for Building a Culture of Curiosity With Your Team

06 Jul 2023

Contributed by Lukas

In this episode, we’re talking about what it means to have a culture of curiosity and how you can deliberately cultivate it within your organization...

757: Experimental Mindset Part 1: How to Unlock the Power of Curiosity

04 Jul 2023

Contributed by Lukas

What does an experimental mindset mean? How can you foster one in yourself and your team? That’s what we’re talking about today. Both Emylee and A...

756: Using Core Values to Guide Your Business Decisions

29 Jun 2023

Contributed by Lukas

We didn't realize how much we would come to rely on our business values. They are central to how we operate our team, answer questions, and so much mo...

755: Mastering the Client Experience: The Power of Tweaking and Repeating

27 Jun 2023

Contributed by Lukas

By now, you should all know that we are the queens of tweaking and repeating. In this episode, we spill the beans on how to revolutionize your client ...

754: Overcoming Sales Obstacles: How to Handle Prospects Who Disappear

22 Jun 2023

Contributed by Lukas

Today we are talking about the art of the follow-up. You’ve pitched your service and the potential client is either ghosting you, being passive-agg...

753: Success Story: How Our Client Improved Their Close Rate by 40%

20 Jun 2023

Contributed by Lukas

Today we are unearthing an episode that we recorded at the end of 2022 because it’s important that you hear this. The strategy this client used is s...

752: Stop Trying to do it All: Don't Believe These Lies About Marketing That Some Business "Experts" are Pushing

15 Jun 2023

Contributed by Lukas

In today's episode, we address a major issue in the business education industry that is causing our clients to waste time and money. While marketing i...

751: From Burnout to Balance with Amber Romaniuk

13 Jun 2023

Contributed by Lukas

We’re talking about food stuff today! Emotional eating, disordered eating, cycle syncing, and all things diet, mindset, and health. Consider this a ...

750: Why We Stopped Using This Selling Technique (Even Though it Was Working)

08 Jun 2023

Contributed by Lukas

There are more ways than ever to get in touch with customers and sell your services. But how do you know which methods are right for you and your busi...

749: Are You Addicted to Work? These 10 Red Flags Might Surprise You

06 Jun 2023

Contributed by Lukas

In this episode, we’re talking about one of our favorite things: how to work less and enjoy your life more! A lot of us like the idea of slowing dow...

748: How to Realign a Frustrating Client

01 Jun 2023

Contributed by Lukas

Not every client relationship runs as smoothly as we’d like and, generally speaking, it comes down to communication gaps and unspoken expectations. ...

747: 10 Ways to Future-Proof Your Career in the Age of AI

30 May 2023

Contributed by Lukas

Today we want to chat with you about how to future-proof your industry, expertise, and career in the AI age. Recently, we’ve been having the convers...

746: CFO Insights from Stripe Sessions: Navigating Change in 2023

25 May 2023

Contributed by Lukas

Today’s episode is an overview of a recent conversation we sat in on, which discussed navigating change in 2023. The panel included a list of indust...

745: Fireside Chat with Sam Altman, Founder of OpenAi & ChatGPT: The Future of Ai

23 May 2023

Contributed by Lukas

What can we expect from the future of AI? How quickly will we be asked to evolve and adapt alongside these changes? Abagail recently had the opportun...

744: Research: Men Get More Actionable Feedback Than Women - What to Do About It

18 May 2023

Contributed by Lukas

Here at Boss Project, our mission starts with wanting to see more women become financially free. We want them to be able to take care of their househo...

743: Sales Isn't Your Problem, Here's What Is

16 May 2023

Contributed by Lukas

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the ...

742: The New Filter for Making Good Decisions

11 May 2023

Contributed by Lukas

Every decision we make takes us down a different path, each with its own set of consequences. Decisions aren’t categorically good or bad, right or w...

741: How to Actually Delegate a Task to a Team Member

09 May 2023

Contributed by Lukas

Today we’re sharing a bit of our progress when it comes to delegating. We started out being bad at getting things off our plates, but now we are get...

740: 8 New AI Websites We're Trying

04 May 2023

Contributed by Lukas

In the past 30 days, more than 2,000 new AI tools have been released. There is no doubt about it; AI is going to have a major impact on how we work, h...

739: Re-envison Your Role Within Your Business

02 May 2023

Contributed by Lukas

An overwhelming majority of female-owned businesses (88%, to be exact) are run by women who do not have a single employee. That means they are essenti...

738: Introducing C-Suite On Demand

27 Apr 2023

Contributed by Lukas

As a business owner, you will unlock different tiers of problems that you need to solve. While working with folks inside the Incubator, we’ve encoun...

737: Listen to This Before You Hire

25 Apr 2023

Contributed by Lukas

You may have been tuning in to our podcast alongside the Incubator and looking for something better suited to where you are in your journey. We love t...

736: The Pros and Cons of Hourly Billing: Is it Time to Switch to Value-Based Pricing?

20 Apr 2023

Contributed by Lukas

Does your input feel aligned with your output? If you are billing hourly, chances are things are beginning to feel unbalanced. In this episode, we fil...

735: These Give Us the Ick: It's Time to Do Business Your Way

18 Apr 2023

Contributed by Lukas

We have been seeing a lot of frustrating things in the business world lately, so today, we are going to be talking about marketing ploys and business ...

734: The New Incubator is Here!

13 Apr 2023

Contributed by Lukas

Our new Incubator is finally here! It’s always exciting taking on a new cohort, and in this episode, we break down what you can expect from our newl...

733: What Moved the Needle the Most in Our Service-Based Business

11 Apr 2023

Contributed by Lukas

Today we have a list of goodies to share with you of things we have learned over the last 18 months. We aren’t digging into the archives from years ...

732: The Only Time Hack That Works

06 Apr 2023

Contributed by Lukas

How are you spending your time as a business owner, and what are you choosing to prioritize? As the CEO of your company, it’s crucial that you alloc...

731: Here’s Our New Program

04 Apr 2023

Contributed by Lukas

We are so excited to walk you through some of what we’ve been working on behind the scenes. Today we are going to let you guys filter through our br...

730: There is No “Done” in Business

30 Mar 2023

Contributed by Lukas

In today’s episode, we share what we’ve learned about the business journey, and break down some of the phases, checkpoints, and milestones you’l...

729: Are One-Time Projects or Retainers Right For You?

28 Mar 2023

Contributed by Lukas

Today, we discuss the difference between one-time projects and retainer projects for clients and how you can determine which is right for you. There a...

728: How to Sell at a Range of Price Points and Close Different Kinds of Clients

23 Mar 2023

Contributed by Lukas

Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! ...

727: Low Priced vs. Premium Offers - What’s Working Now?

21 Mar 2023

Contributed by Lukas

As you probably know by now, we’re obsessed with talking about pricing, so this episode is one of our new favorites! This conversation is more impor...

726: No One Actually Understands Capacity: Here's Why

16 Mar 2023

Contributed by Lukas

Today we are diving into what you need to get right in your service-based business. This has a dramatic effect across the board and will either make y...

725: How to Become Financially Healthy with Financial Gym CEO Shannon McLay

14 Mar 2023

Contributed by Lukas

Our mission at Boss Project is to empower creative business owners to build a life and business that excels financially and supports them soulfully. S...

724: Understanding How Profit Changes As Your Business Ages

09 Mar 2023

Contributed by Lukas

Maybe you’re a one-woman show. Maybe you’ve hired a part-time employee or a contractor or two. You have probably seen significantly high profits i...

723: Creating a "Garage" For Your Business

07 Mar 2023

Contributed by Lukas

Today we're talking about creating an intranet (which we also refer to as a “garage”) for your company. This is separate from the project manageme...

722: All the Reasons We Love Our Partnership & You Shouldn’t Do It Anyways

02 Mar 2023

Contributed by Lukas

Most people who go into business are usually technicians who are really skilled at one area of the business. Learning to be a leader in your business ...

721: How a Partnership Can Make Your Business Go Down in Flames

28 Feb 2023

Contributed by Lukas

We’ve been asked countless times about our business partnership and our take on whether we feel that partnership is a good route. We’ve been in a ...

720: Inspired to Do Less: A Lesson in Showing Up in Alignment

23 Feb 2023

Contributed by Lukas

How to live more and do less is one of our favorite topics of conversation. If you’re a natural people pleaser, it can be really hard to consider ta...

719: The Difference Between Growing and Scaling

21 Feb 2023

Contributed by Lukas

If you follow us on social media, you might have seen that we have been on quite the podcast roadshow! One theme that kept coming out of our conversat...

718: 5 Signs You Might Need a New Website in 2023

16 Feb 2023

Contributed by Lukas

We’ve been building websites for over a decade and have really honed in on what’s working (and what isn’t) in the service world. Your website mi...

717: The Hiring Strategy We Suggest for the 2023 Climate

14 Feb 2023

Contributed by Lukas

Today we are talking about hiring in the current economic climate. The biggest layoffs since 2008 are taking place at the moment, and layoffs in the t...

716: How to Identify and Prioritize Your Third Place

09 Feb 2023

Contributed by Lukas

Today’s discussion is about an idea that has had a resurgence recently for a number of reasons. The concept of finding a Third Place is nothing new!...

715: 5 Ways to Build Trust in Your Growing Team

07 Feb 2023

Contributed by Lukas

A lot of our clients are currently in a space where they are wanting to add to their team but have concerns over how to make the right choices while m...

714: 12 Questions to Ask Your Current or Future Bookkeeper to Make Sure You're a Good Fit

02 Feb 2023

Contributed by Lukas

We talk so often about financial literacy and creating sustainable businesses online that we’ve had a handful of clients ask us questions about book...

713: What's the Difference Between Payroll, Accounting and Bookkeeping Softwares?

31 Jan 2023

Contributed by Lukas

Our mission in business is to help more women build profitable, sustainable businesses online. So much of that success is rooted in proper financial l...

712: Creating Habits that Stick

26 Jan 2023

Contributed by Lukas

The onset of a New Year is often accompanied by an inordinate amount of pressure. From the onslaught of 30-day health and wellness challenges to the c...

711: What Does a Year of Maintenance Actually Mean?

24 Jan 2023

Contributed by Lukas

Anytime we have a big growth year, the year to follow is one to watch. It’s a lot of working on the business and less working in the business. We pu...

710: Lessons Learned + Successes of 2022

19 Jan 2023

Contributed by Lukas

In the process of reflecting on our mistakes and successes for 2022, we realized that all of the “mistakes” (except one) that we’ve made, we wou...

709: How We Think AI Will Impact Our Industry in The Coming Years

17 Jan 2023

Contributed by Lukas

Recent developments in the AI space are undoubtedly going to change our world. The most significant shift is the launch of OpenAI’s ChatGPT which ca...

708: How to Identify Your Bottom Line and Other Ways to Be a Concise Leader

12 Jan 2023

Contributed by Lukas

Due largely to the media we’ve been consuming, attention spans are waning. Now, more than ever, we need to focus on concise communication at work so...

707: The Missing Element When It Comes to Fin Lit for Femme Business Owners

10 Jan 2023

Contributed by Lukas

We know that so many business owners at all stages of their growth do not understand their finances and we can see how much it affects their businesse...

706: If We Were Starting Our Business Over Today, Here's What We'd Do Differently

05 Jan 2023

Contributed by Lukas

What would you do if your business disappeared overnight but your skills and experiences remained? How would you choose your product or service? Would...

705: Our Company Motto and What it Means for You

03 Jan 2023

Contributed by Lukas

Today, we’re using you guys for practice. We have a workshop meeting coming up with the team at Boss Project to go over some updates we are doing to...

704: Two Big Announcements for 2023

29 Dec 2022

Contributed by Lukas

We usually share a free-balling, brain-storming episode around this time of year about what we want the next year to look like. We are so ecstatic (an...

703: Before You Create a New Offer, Listen to This

27 Dec 2022

Contributed by Lukas

Podcast Description There have been a lot of conversations in our incubator coaching lately about what to do when leads are lower. But that’s only p...

702: The Importance of Clearly Defining Your Role as The Founder of Your Business

22 Dec 2022

Contributed by Lukas

Today’s episode is all about how to define your role in your company. As we look towards the start of a new year, we always like to comb through the...

701: 9 Operational Changes, Tweaks and Eliminations Team Boss Project Will See in 2023

20 Dec 2022

Contributed by Lukas

There are three things we’re eager to look into for 2023. The first being some version of the four-day workweek. For three years, we had Mondays off...