Strategy Hour | Online Marketing for Business Growth
Episodes
700: How to Encourage Your Team to Be Problem Solvers
15 Dec 2022
Contributed by Lukas
If you dream of having a team full of problem solvers, you’ve come to the right place. In the previous episode, we talked about the four types of pr...
699: The 4 Types of Problem Solvers Your Team Needs
13 Dec 2022
Contributed by Lukas
We recently came across an article about the types of problem solvers (or innovators) that exist within a business. In this episode, we are going to b...
698: How to Grow Your Business Through Hiring Well with The Founder of Hello Savvy Abbey Ashley
08 Dec 2022
Contributed by Lukas
Do you find hiring daunting? Do you want to find the right people that will grow your business but don't know how? Then this episode is for you! It’...
697: The New Phases of Adulthood: how to Figure Out What You Actually Want
06 Dec 2022
Contributed by Lukas
Have you ever felt that you’ve run out of boxes to check? It can feel unsettling not to be clear on what you should be pursuing, especially as you g...
696: Use These Conversation Strategies We Learned From Love is Blind Before Your Next Networking Event
01 Dec 2022
Contributed by Lukas
We’re sure everyone is familiar with the popular Netflix reality TV show, Love is Blind, but did you know that you can actually learn some tools for...
695: The New Way to Look at Boundaries So They Actually Stick
29 Nov 2022
Contributed by Lukas
This is not the first time we’re speaking about boundaries, and it won’t be the last. We love boundaries! They’re our favorite ‘B word.’ We ...
694: The Key to Sustainable Client Delivery
24 Nov 2022
Contributed by Lukas
We have worked with many different service providers over the years. And in that time we’ve learned a great deal from their wide-ranging responses t...
693: How to Be More Creative (It's Not How You Think!)
22 Nov 2022
Contributed by Lukas
Creativity is generally associated with art, yet it encompasses so much more than that! Because of the narrow definition of creativity, the majority o...
692: The Goal & The Gap: How to Actually Plan for 2023
17 Nov 2022
Contributed by Lukas
We’re nearing the end of 2022 and auditing season is upon us! The time is ripe to start looking at how you want 2023 to pan out personally and opera...
691: How to Handle Discounts and Free Collaborations as a Service Provider
15 Nov 2022
Contributed by Lukas
The festive season is upon us! And for service providers that means navigating the immense pressure to take part in retail-centric holidays like Black...
690: How to Actually Build a Regret-Free Business
10 Nov 2022
Contributed by Lukas
We’ve been working with our clients behind the scenes and noticing some commitment issues when it comes to setting goals and deciding on how to reac...
689: How to Use Your Business Values to Make Decisions
08 Nov 2022
Contributed by Lukas
It has been really interesting for us to see how centric defining our values has been in ultimately operating our team. We didn’t realize how much w...
688: The Importance of a Website Audit - Our New Website is Live!
03 Nov 2022
Contributed by Lukas
Let’s talk about your website! The one place you can present the version of yourself and your business that is accurate, helpful, and actually effec...
687: The Art of Tweaking & Repeating Your Client Experience
01 Nov 2022
Contributed by Lukas
Developing consistent client delivery is a surefire way to set your business up for success and today, we break down how best to do so. There are stag...
686: Meetings Don't Have to Suck: Develop These Team Communication Tips
27 Oct 2022
Contributed by Lukas
Let’s talk about communication! In the past, we’ve talked about how to plan for expected leave (like holidays and maternity leave), or how to deal...
685: How to Combat Productivity Paranoia with your Team
25 Oct 2022
Contributed by Lukas
There’s a toxic culture rearing its head in the small business world– monitoring productivity. What’s the buzzword? Productivity Paranoia! That’...
684: How to Plan for Unplanned Time Off
20 Oct 2022
Contributed by Lukas
Today we’re talking about unanticipated leave! We’ve spent a good amount of episodes talking about how to prepare for maternity leave or a longer ...
683: The Exact Scripts We Use for Prospect Follow-Up
18 Oct 2022
Contributed by Lukas
When prospective clients are on the fence or delaying commitment to a particular project, it can be wildly frustrating. Not just that, but the follow-...
682: Knowing THIS Will Keep You in Business
13 Oct 2022
Contributed by Lukas
As a company, our mission is to help women create more financial freedom for themselves, which is why financial literacy is a foundational part of wha...
681: What to Do When Clients Push Back on Your Process
11 Oct 2022
Contributed by Lukas
Today, we’re cutting the small talk and diving right into part 2 of our conversation. That’s how important we deem this topic to be. If you own a ...
680: What to Do When Prospects Ghost You
06 Oct 2022
Contributed by Lukas
Today we’re going to talk about the art of the follow-up! Once you’ve pitched your service, it’s possible that you’ll experience potential cli...
679: The #1 Skill Your Team & Clients Need You to Have
04 Oct 2022
Contributed by Lukas
Being a human being these days is undeniably stressful. We are constantly expected to function at our best while being endlessly bombarded with a mill...
678: How Our Client Increased Her Close Rate by 40%
29 Sep 2022
Contributed by Lukas
We’re in the final quarter of the year and it’s the perfect time to hunker down, focus, and refine. This is the season to investigate what’s wor...
677: We Booked $118k In Contracts in 30 Days - Here's How
27 Sep 2022
Contributed by Lukas
Today, we want to share with you some behind-the-scenes live action of the “tweaking and repeating” that we do whenever we implement something new...
676: Pitch Deck Vs. Proposal: The Pros and Cons of Both Part Two
22 Sep 2022
Contributed by Lukas
A pitch deck and a proposal serve the same purpose, but they’re certainly not interchangeable. Simply put, a proposal takes everything mentioned in ...
675: Pitch Deck Vs. Proposal: The Pros and Cons of Both Part One
20 Sep 2022
Contributed by Lukas
The number one thing we are encouraging business owners to do right now is to be flexible. If you can adapt to the needs of the people you’re talkin...
674: Can Perfectionism Actually Serve You?
15 Sep 2022
Contributed by Lukas
We’ve all known that kid at school. The one who completely takes over group projects and feels the need to micromanage every, single, little detail....
673: The New Way to Work With Boss Project
13 Sep 2022
Contributed by Lukas
We’ve been alluding to all of our secret projects in the works for months now but haven’t yet spilled. We are simply dying to talk about the behin...
672: The Market Shift: How to Grow Your Service Business in an Unpredictable Climate
08 Sep 2022
Contributed by Lukas
The truth of the matter is that the market is shifting. As small business owners, we absolutely have to be paying attention because how this impacts u...
671: Does Your Service Based Business Have a Sounding Board?
06 Sep 2022
Contributed by Lukas
Believe it or not, change and growth are possible without you being in a perpetual state of despair. Crisis can’t be the only impetus for scaling yo...
670: How to Thrive in Maintenance Mode So You Can Be Set Up for Growth
01 Sep 2022
Contributed by Lukas
All too often, business owners will be trucking along just fine, reaching their goals and generating profits, but that inner feeling of urgency never ...
669: How to Recession Proof Your Service Based Business
30 Aug 2022
Contributed by Lukas
We’re collectively going through what is likely to be the next recession. Nobody has officially called it yet, but it seems to us like that’s the ...
668: The Consequences of Finding Joy in Your Work
25 Aug 2022
Contributed by Lukas
Finding joy in your work is a wonderful thing. It can energize you, further your drive, and help you push through challenging tasks and deadlines. But...
667: Why You Need to Look at Time as an Asset & an Investment
23 Aug 2022
Contributed by Lukas
There is only one resource that you can’t get back and we’re willing to hazard a guess that you already know what it is. The good news is, it is r...
666: Client Acquisition Has Changed: Here's What You Need to Lean Into
18 Aug 2022
Contributed by Lukas
Over the last three to six months we’ve been hearing a common complaint from business owners that they need more leads. Guys, quit panicking. There ...
665: Expectations Vs. Realities of Owning a 7-Figure Business
16 Aug 2022
Contributed by Lukas
Not everything we do at Boss Project is something we recommend to our clients, even though it may have worked for us. For example, we don’t encourag...
664: The 4 Things a Service Provider Must Get Right: Part Four Build the Team to Help You Scale
11 Aug 2022
Contributed by Lukas
Let’s dive into our fourth and final part of the epic series that is absolutely going to transform your life and your business! Today, we fill you i...
663: The 4 Things a Service Provider Must Get Right: Part Three Design Your Systems for Structure
09 Aug 2022
Contributed by Lukas
Welcome back to part three of our series on the four things every service provider must get right. In today’s installment, we’ll be delving into o...
662: The 4 Things a Service Provider Must Get Right: Part Two Making Sure the Deliverables are Profitable
04 Aug 2022
Contributed by Lukas
In part two of our series on the four things every service provider must get right, we’re talking about money! Particularly, we are talking about pr...
661: The 4 Things a Service Provider Must Get Right: Part One Identify Your Result
02 Aug 2022
Contributed by Lukas
We are bringing you a series! It’s going to be a four-part series dropping on Tuesdays and Thursdays for the next two weeks. In it, we’re going to...
660: What to Do When Your Client Won't Listen to You (And Other Imposter Syndrome Feels)
28 Jul 2022
Contributed by Lukas
All of us, as service providers, need to be reminded of the importance of gauging whether we are, perhaps subconsciously, tying our personal identity ...
659: How Team Boss Project Lives in Our Life-First Value
26 Jul 2022
Contributed by Lukas
Our very first absolute priority when it comes to our business values, is building a business that is life first. To us, that means that our business ...
658: How Your Service Pricing Changes When You Choose to Have a Team
21 Jul 2022
Contributed by Lukas
For those of you who have reached the point of hitting your first or second six figures and are beginning to tap out of what you personally do within ...
657: Lessons in Goal Setting From a Former FBI Hostage Negotiator
19 Jul 2022
Contributed by Lukas
Goal setting forms an integral part of any business. It serves as a guide for your overall vision and can help you persevere, especially when things g...
656: The 2 Ingredients Needed for a Successful Service Based Business
14 Jul 2022
Contributed by Lukas
Coming your way today is a mix of math and anticipatory mindset work! It’s all through the lens of, “This is what you actually want.” We’re go...
655: Designing Your CEO + Creative Director Role
12 Jul 2022
Contributed by Lukas
What would it look like to remove yourself from the parts of the business that you should remove yourself from? And which parts should you never remov...
654: We Don't Set Goals Anymore, Here's Why
07 Jul 2022
Contributed by Lukas
Today, we’re going to fill you in on our hot take on setting goals! We are now seven years into our business and have hit tremendous milestones. Tha...
653: What Does a CEO Actually Do?
05 Jul 2022
Contributed by Lukas
It’s taken us over a year to understand how our roles as co-CEOs of our company are different from the other aspects of our jobs and what exactly a ...
652: How Premium Services Function Differently For B2B vs. B2C Businesses
30 Jun 2022
Contributed by Lukas
Speaking to hundreds of people on a regular basis about their business has given us so much insight into which structures work for which industries. I...
651: Boss Project is Closing...For Our 1st Summer Break - Here's How We Made it Happen
28 Jun 2022
Contributed by Lukas
This year, for the first time ever, Boss Project is taking a summer break! We’ve taken vacations in the past, and while we’ve navigated time off b...
650: Part 2- How to Teach Your Team to Develop a Culture of Curiosity (Strategies We Use With Our Own Team)
23 Jun 2022
Contributed by Lukas
What does it mean to cultivate a culture of curiosity? That’s what we’re going to be discussing today! “Culture of curiosity” isn’t just a f...
649: Part 1 - How to Develop an Experimental Mindset (The Mind Work it *Actually* Takes)
21 Jun 2022
Contributed by Lukas
How many times have you struggled to make a decision in business out of fear that you’d make the wrong decision? What if instead you viewed every de...
648: What Does Scaling Mean to You? Here's What You Need to Do Before Going Into a Growth Phase
16 Jun 2022
Contributed by Lukas
Today we are going to have a fabulous conversation! When working with our current clients inside The Incubator we always talk about levers. What lever...
647: The Audacity (Taylor's Version)
14 Jun 2022
Contributed by Lukas
As much as we’d love to wave a magic wand and bestow confidence upon others, unfortunately, confidence isn’t something you can gift to other peopl...
646: Do You Have a Cognitive Bias Towards Action or Thinking?
09 Jun 2022
Contributed by Lukas
When you’re trying to express a complex psychological feeling or event, but you aren’t familiar with the agreed-upon terms that experts use to des...
645: What to Do When You Hit a Brick Wall of Indecision When Scaling Your Service Based Business
07 Jun 2022
Contributed by Lukas
A common thread that we’ve been noticing is that so many business owners we deal with have excelled in most facets of their life for a long time, bu...
644: You Can Earn a Full Time Income Without Working Full Time Hours
02 Jun 2022
Contributed by Lukas
The theme of needing more time is a common one that we are seeing amongst our clients, which is why we started off today’s conversation with a discu...
643: We Hate Marketing: Here's Why
31 May 2022
Contributed by Lukas
The current market is shifting. There’s no doubt about it. What do you think the future of marketing looks like online? Maybe we’re at the next st...
642: This is The Sign of What's Next For Your Service Based Business
26 May 2022
Contributed by Lukas
The ‘work smarter not harder club’ tells you that the only way to work smarter, not harder, is to have a low-priced digital offering, and all of a...
641: Incubator Client Strategy Breakdown: Bonnie Hit $30k Months & Took a 10 Day Vacay 5 Months Into the Incubator Program
24 May 2022
Contributed by Lukas
Most of us have a set of preconceived notions about what it takes to grow and scale our businesses. We’re often convinced that in order to make more...
640: The Difference Between a Coffee Date, a Discovery Call and a Pitch Meeting
19 May 2022
Contributed by Lukas
Having discovery calls, going for coffee dates, and holding pitching meetings with potential clients is something that we’ve noticed that many servi...
639: The Secrets Multiple 6-Figure Earners Aren't Telling You
17 May 2022
Contributed by Lukas
After serving clients one-on-one, we ultimately changed the entire landscape of our business, yet we didn’t even realize that’s what we were doing...
638: Everything You Need to Know About Hiring
12 May 2022
Contributed by Lukas
As most of our listeners at Boss Project know, Abagail is our CFO and sits in HR as well. She has worked hand in hand with plenty of amazing people in...
637: We're Reclaiming The "C" Word (No, Not That One)
10 May 2022
Contributed by Lukas
You don't have to be good at everything you try. And you don't have to only do things that you’re good at. As kids, we’re often far more comfortab...
636: Why Narrowing Your Services Will be The Best Thing You Do For Your Business This Year
05 May 2022
Contributed by Lukas
Today we’re going to talk about offering too many services and how to transition out of your Cheesecake Factory phase, namely, having way too many i...
635: What to Do With Existing Clients When You Eliminate Part of Their Service
03 May 2022
Contributed by Lukas
Aside from our wonderful clients in the incubator, our DMs have been popping and we have so many great insights into the hurdles that service-based bu...
634: Incubator Client Strategy Breakdown: How Krystina Eliminated 9 Weeks of Work with 1 New Client
28 Apr 2022
Contributed by Lukas
Today, we are so pumped to tell you the story of Krystina, a member of our community who has managed to get back nine full-time weeks of work at a min...
633: The #1 Thing Holding Service Providers Back From Raising Their Prices (and What to Do About it)
26 Apr 2022
Contributed by Lukas
We have now done multiple callouts, promotions and launches of the Incubator. We've had hundreds of applications and we’re working with incredible c...
632: 10 Strategies to Get More Referrals in 2022
21 Apr 2022
Contributed by Lukas
Referrals are, without a doubt, one of the hottest topics that we have going on inside our world. We are so intentional about you doing business the e...
631: Are You Creating a Business or a Job? Here's How to Realign Your Service
19 Apr 2022
Contributed by Lukas
Spring has indeed sprung and apart from our gardening rituals, we have so many new things happening in the Boss Project world! The most pressing news ...
630: What's Your Business Retirement Plan?
14 Apr 2022
Contributed by Lukas
If you’re a true crime fan and you enjoy a scandalous story about fraud, you’ve definitely spent some time thinking about people who are bigger vi...
629: The 7 Red Flags and Toxic Behaviors Happening In Your Business + How to Correct Them
12 Apr 2022
Contributed by Lukas
As owners and CEOs, we’ve made plenty of mistakes, but we’ve also learned a lot from them. In today’s episode, we discuss some of the mistakes w...
628: The Difference Between Working IN Your Business Vs. ON Your Business
07 Apr 2022
Contributed by Lukas
Are you ready for even more content? Bite sized videos, lessons, tutorials? We can’t believe it’s taken us this long, but we finally have a TikTok...
627: Why You Should Encourage Conflict Within Your Team
05 Apr 2022
Contributed by Lukas
If you’ve listened to this podcast before, you might be under the impression that the hosts get along just fine. You’re right! When there are just...
626: There's Never a "Good" Time to Make Radical Changes: Here's What to Do About It
31 Mar 2022
Contributed by Lukas
There’s never a good time to make radical changes and you can always find a reason not to do something. But we’ve learned from experience that the...
625: Bootstrap, Burnout and Beyond: The 3 Phases of Your Service Based Business
29 Mar 2022
Contributed by Lukas
The things we hear all the time are either, “I’m doing all the right things but I don’t necessarily know what to focus on next. I don’t know w...
624: What Does Building a Life-First Business Truly Mean?
24 Mar 2022
Contributed by Lukas
What kind of business are you dreaming of? Whatever that looks like, it is your choice! And you get to make that everyday. We’ve had a lot of people...
623: If We Were Starting Over
22 Mar 2022
Contributed by Lukas
Starting a business is a huge undertaking. And sometimes when we’re in the midst of building a company and struggling with a particular problem, it ...
622: 7 Positioning Mistakes to Avoid in Your Service-Based Business
17 Mar 2022
Contributed by Lukas
We may be divided in how aware we currently feel in terms of how we’re spending our time, but one thing we can agree on is that we need to be mindfu...
621: Are Done-For-You Services Going Extinct?
15 Mar 2022
Contributed by Lukas
There’s something in the air at the moment; so many people are questioning themselves and their businesses, and there’s a whole lot of very valid ...
620: Myth Busting: Here's a Reframe for Beliefs That Might Be Holding You Back
10 Mar 2022
Contributed by Lukas
If you are a service provider finding yourself in need of a little bit of a serotonin boost and you’re looking for a pep talk from your Biz Fairy Go...
619: The Only Two Levers That Impact Your Profits and Time Spent in Your B2B Business
08 Mar 2022
Contributed by Lukas
Many people ignore the things that can really move the needle in their businesses because they often seem deceptively simple. We want to help you unde...
618: What You Need to Be Ready to Admit if You've Hit a Ceiling In Your Business
03 Mar 2022
Contributed by Lukas
Today, we want to talk about what happens when you grow your own business only to wake up one day and realize that, although you’ve grown out of the...
617: The #1 Shift We Implemented with Our Team in Order to Transfer Ownership and Delegate
01 Mar 2022
Contributed by Lukas
The interesting thing about any mistake is that it’s not always detrimental when you do it at the beginning, but holding onto it can sometimes preve...
616: Group Coaching vs. 1:1 Coaching vs. Done-For-Your Service: Which is Right for Your Business?
24 Feb 2022
Contributed by Lukas
Something we feel is getting a little bit confused in the realm of being a service provider consultant, learning from other people, hiring contractors...
615: Introducing the Freedom Era: The Must-Attend Event for Industry Experts and Consultants
22 Feb 2022
Contributed by Lukas
If you follow us on social media you may be aware that we have just announced our first virtual conference! While the conference will no doubt share s...
614: You’re Overpaying Your Staff: Here Are The Consequences
17 Feb 2022
Contributed by Lukas
This is the second hottest take of a conversation we’ve ever had publicly! We are so passionate about this topic, and we really want to pass on this...
613: Why You Should Never Hire You 2.0
15 Feb 2022
Contributed by Lukas
Today we are going to be sharing some thoughts and some hot takes about hiring! There are so many people out there saying all sorts of things that mak...
612: What You Call Yourself Matters: If You're a Creative Small Business Serving B2B You're Missing This Shift
10 Feb 2022
Contributed by Lukas
There’s a problem that we’re seeing in this space and it’s causing people to miss massive opportunities! You’re losing out on revenue and you’...
611: Driving Your Team Forward with a CEO Workcation
08 Feb 2022
Contributed by Lukas
When we first decided to take a workcation, there was no way of knowing just how beneficial it would be. We have always added in times to do planning ...
610: January 2022 Recap: The BIG Shift, Our Team of Ten & What's About to Disrupt the Service Industry
03 Feb 2022
Contributed by Lukas
We’ve had a very special kick-off to 2022. Not only is our company expanding, but we are also making big shifts in our business and how we lead our ...
609: Slowing Down to Speed Up: The Mindset & Boundaries Required for Growth, Plus Your Opportunity to Work with Us
01 Feb 2022
Contributed by Lukas
With all the conversations we’ve been having about learning, scaling, and unlocking new strategies for your business, people have started to worry a...
608: The End of The Girlboss Era and What That Means for the Service-Based Industry in 2022
27 Jan 2022
Contributed by Lukas
This episode is inspired by a 45-second TikTok we stumbled upon about what’s going on in the online business world. We specifically loved the phrase...
607: December 2021 Recap: Hiring, Choosing the Right Mentor and How to Build Intentional Time Off
25 Jan 2022
Contributed by Lukas
December 2021 may have been the busiest and most strategic December we’ve ever had on record! Although we only took three days off this month, which...
606: Work Less Hours In Your Service-Based Business by Eliminating These 3 Huge Time Wasters
20 Jan 2022
Contributed by Lukas
One of our biggest pet peeves is watching people let their time escape from them. Time is our most valuable resource, yet it is the thing that we see ...
605: If You Want to Grow Your Service-Based Business Don’t Make This Huge Mistake
18 Jan 2022
Contributed by Lukas
The opinions we share in this conversation might make you uncomfortable, and that’s okay! Today’s show addresses one of the patterns we’ve seen ...
604: Strategically Choosing to Build a Business with Less Profits in Pursuit of Financial Freedom
13 Jan 2022
Contributed by Lukas
Let’s start by saying it’s okay to be wherever you find yourself in your financial journey! This one’s for those of us who are working our faces...
603: Uncovering Your Relationship with Money and Identifying what Financial Freedom Looks Like
11 Jan 2022
Contributed by Lukas
We've been hearing the term 'financial freedom’ a lot within our community within the past year. But what does that mean and how do we achieve it? T...
602: Where Boss Project is Headed in 2022
06 Jan 2022
Contributed by Lukas
The new year is fast approaching, and with it comes excitement, planning, and a whole of strategizing! We want to take all the things that worked so w...
601: The Results After a Year of Rest - 2021 Recap
04 Jan 2022
Contributed by Lukas
A year is a long time, and you forget some things that happened throughout the year. We consistently overestimate what we can accomplish in a short pe...