Strategy Hour | Online Marketing for Business Growth

600: November 2021 Profit Report: Creating Real Sustainable Income and Dissecting Our New Growth Trajectory

23 Dec 2021

Contributed by Lukas

Welcome back to another profit report! We’re going back in time to talk about November 2021. We’ve been doing these profit reports for over two ye...

599: Creating Benefits to Attract Top Talent

21 Dec 2021

Contributed by Lukas

This week on the Strategy Hour podcast, we discuss how to create benefits that will attract top talent while also allowing your company to thrive. Run...

598: The Shift that Doubled Our Business in 4 Months

16 Dec 2021

Contributed by Lukas

We have to get creative about how we manage human resources within a completely digital team that is just growing and growing! It’s been the wildest...

597: The Importance of Quality Control and Playing to Strengths with Jared Pumphrey

14 Dec 2021

Contributed by Lukas

This week, we have a very exciting episode with Emylee, Abagail, and Abagail’s partner, Jared Pumphrey, who joined the team earlier this year as Bos...

596: How Our Team Prepares for Holiday Time Off (Steal These Strategies)

09 Dec 2021

Contributed by Lukas

In this episode we’re talking all things holiday and work and productivity and delegation and organizing and all of that good stuff! If you haven’...

595: Setting Boundaries and Growing Confidence with Megan Reed Part 2

07 Dec 2021

Contributed by Lukas

Part 1 of our conversation with Megan involved a discussion around the difference between self-care and treating yourself (and what this means for you...

594: The Difference Between Health-Care and Self-Care as a Business Owner with Megan Reed Part 1

02 Dec 2021

Contributed by Lukas

Our guest today, Megan Reed, is one of our new client success coaches inside the Incubator. She works alongside our clients to really uncover some of ...

593: October 2021 Profit Report: Increasing our MRR by 77% in Less than 7 Days

30 Nov 2021

Contributed by Lukas

We’ve been working on something exciting for a really long time and today’s episode exists to introduce you to our newest offering, which includes...

592: Exiting Corporate and Stepping Into Building YOUR Brand and Business with Shaunda Head of SHH Creative

23 Nov 2021

Contributed by Lukas

In today’s episode, we gain a really interesting perspective on the topic of branding from Shaunda Head, an Atlanta-based brand strategist and digit...

591: Getting Clear on the Service You Offer: Why Niching isn't Always the Answer

18 Nov 2021

Contributed by Lukas

To niche or not to niche? That is the question. This week we’re diving into the hot topic of whether or not to niche, so get your pros and cons list...

590: Passive Income Doesn't Exist (Here's What to Do Instead)

16 Nov 2021

Contributed by Lukas

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there ...

589: Unpopular Opinion: The Toxic Behavior That is Rampant Inside the Business "Education" Industry

11 Nov 2021

Contributed by Lukas

There’s a massive problem that’s affecting our entire audience right now, and we have some seriously strong feelings about it, which you’re goin...

588: How to Hire a Personal Assistant and Delegate Tasks Strategically

09 Nov 2021

Contributed by Lukas

When we first began to consider that we may need personal assistants, we discovered that we had some unexpected, and somewhat complicated, reservation...

587: A Bookkeeper's Perspective on the 1:1 Vs. 1:Many Business Model with Parker Stevenson

04 Nov 2021

Contributed by Lukas

Put your socks on, pour a fresh cup of coffee and tune into this conversation with Parker Stevenson. If you’re a service provider who wants to make ...

586: How High Earning Service Providers Manage Their Clients

02 Nov 2021

Contributed by Lukas

It has come to our attention that there seems to be a widely held belief that high-earning service providers already know exactly what they’re doing...

585: September 2021 Profit Report: Growing Our Membership 26% in Revenue in 30 Days

28 Oct 2021

Contributed by Lukas

We’re taking it back to September! It feels weird, but we’re going to recap all of the amazing, incredible things that we did in the month of Sept...

584: Unpopular Opinion: Courses & Digital Products are NOT the Fastest Way to Double Your Income

26 Oct 2021

Contributed by Lukas

This episode comes with a bit of a trigger warning. We're both feeling a bit nervous about this one, which has never happened before. It's based on th...

583: The 3 Biggest Time Wasters Holding Service Providers Back From Working Less Hours in Their Business

21 Oct 2021

Contributed by Lukas

Time is our most valuable resource, because it is so limited, and yet is the thing that we see people giving away freely all the time. In today’s ep...

582: The Single Mindset Shift You Need to Double Your Income in the Next 12 Months

19 Oct 2021

Contributed by Lukas

Whenever we hit a big milestone in business it can make us nostalgic for the earlier days of our career when we were just starting out. It can make us...

581: There are Opportunities Even in the "NOs" with Rachel Dorsey

14 Oct 2021

Contributed by Lukas

We want to help you all to make room in your life for great connections and perfect alignment! If you need to be empowered and equipped to say no more...

580: The #1 Thing Service Providers Shouldn't Do If They Want to Grow

12 Oct 2021

Contributed by Lukas

This week we dive into the top missteps we see businesses making when they want to grow. Side effects may include: burnout, overwhelm, stress, shuttin...

579: How to Make REAL Friends as a Business Owner with Danielle Jackson

07 Oct 2021

Contributed by Lukas

This episode is about friendships; how you make them, how you keep them, how you maintain them, how you can be a better friend, how you let go of old ...

578: How to Become the Creative Director of Your Service Based Business

05 Oct 2021

Contributed by Lukas

Today we want to talk to all of you amazingly talented, creative people, who miss doing the thing they actually started their business for. We know th...

577: Using Your Thoughts to Transform Your State with Tracy Litt

30 Sep 2021

Contributed by Lukas

Welcome back to The Strategy Hour Podcast! This week we get together with the multi-talented Tracy Litt: a mindset coach, spiritual advisor, rapid tra...

576: August 2021 Profit Report: Here's How We Increased Our LTV by 33%

28 Sep 2021

Contributed by Lukas

Are you ready to join us on a journey back in time? We’re taking you back about 40 days to talk about our August numbers. We did so many things in A...

575: How to Prepare Your Business to Sell (Even If You Don't Want to Sell It) with Gwen Lane

23 Sep 2021

Contributed by Lukas

Today on the podcast, we have Gwen Lane, who has been through quite the evolution. She was a digital marketer turned lifestyle blogger and is now the ...

574: Building a Hybrid Modeled Business

21 Sep 2021

Contributed by Lukas

Today we’re talking about what it is like to start to view your business through a new lens, specifically the new lens that we’ve been looking at ...

573: 5x Our Affiliate Income Using SEO Strategies with Meg Clark of Clapping Dog Media

16 Sep 2021

Contributed by Lukas

Welcome to another action-packed episode of the Strategy Hour Podcast! Our guest today is Meg Clark, the owner and founder of Clapping Dog Media, wher...

572: Death to The Integrator: The Role that could Kill Your Business

14 Sep 2021

Contributed by Lukas

In this week’s episode, we take a look at the role of the integrator in online businesses. We discuss how the role has come about, what exactly it e...

571: What's Working in Paid Ads and Our Hot Take on Reality TV with Tony Rulli of Intentional Spark

09 Sep 2021

Contributed by Lukas

If you’ve been dipping your toe into the ad space lately, you would have been hearing that a lot has changed. Although people say that every year an...

570: Our Strategy For Creating Content That Converts

07 Sep 2021

Contributed by Lukas

Today, we want to talk about what it takes to build a sustainable business. One that is focused on making income for the long term, and some of the pr...

569: Strategies to Help You Develop and Iterate on Your Product or Offer with Biz & Sam of Dubsado

02 Sep 2021

Contributed by Lukas

Today on the podcast, we are joined by our good friends from Dubsado, co-founder Becca Berg, and Sam Gioia from their product department. Most of our ...

568: We Have a New Podcast: Here's How to Listen

31 Aug 2021

Contributed by Lukas

Are you tired of hearing our voices yet? We hope not because guess what just launched? Another freaking podcast! More words for your ear boxes in our ...

567: Hiring Tips for Growing Small Businesses with Kira La Forgia

26 Aug 2021

Contributed by Lukas

Today’s guest is Kira La Forgia, someone who actually enjoys 1099s, W2s, FMLA, and FLSA; you know, all that human resources stuff that usually goes ...

566: July 2021 Profit Report: Our Business Model is a MaaS & Why Yours Might Be Too

24 Aug 2021

Contributed by Lukas

We are back here with another fan favorite: profit reports! Let's talk about all the things we did in July and how much money our products made. We lo...

565: Creating Pocket Products®️ for Service Based Business Owners with Courtney Foster-Donahue

19 Aug 2021

Contributed by Lukas

Ready to grow your audience and grow your revenue at the same time, but don't know how? Well, this is the episode for you! Today on the show, we wel...

564: Boss Project's Story - Part 2: The Year That Changed Everything for Us

17 Aug 2021

Contributed by Lukas

We are here for part 2 of our story. First of all, if you haven’t listened to part 1, it’s literally the episode before this one. We did back–to...

563: Boss Project's Story - Part 1: The One Thing We Actually Think All Small Business Owners *Should* Have

12 Aug 2021

Contributed by Lukas

On today’s show, we wanted to take you back in time a little bit and talk about the beginning stages of our business. We so often get asked, ‘How ...

562: Introducing The Creative Shop Co-op: The Missing Piece Your Business Needs

10 Aug 2021

Contributed by Lukas

We have the best thing since sliced bread to share with you. Big, big, big news. We are beyond excited. For the first time ever (note the sarcasm), we...

561: Creating Systems & Project Management Tools that Work for How YOU Work with Braden Drake

05 Aug 2021

Contributed by Lukas

While it doesn't take much talent to have a creative hobby, it takes skill, practice, and, most importantly, systems to monetize your creative passion...

560: Avoiding Burnout & Becoming a New You

03 Aug 2021

Contributed by Lukas

While we can’t tell you what this episode is going to look like, we can tell you where we are at. Being an entrepreneur is hard. It presents challen...

559: Data, Analytics and Making Decisions With Alignment in Mind with Pri Kruijen of Brilliantly Visible

29 Jul 2021

Contributed by Lukas

Today on the podcast, we have Pri. She’s an award-winning SEO strategist, Google Analytics expert, and Founder of Brilliantly Visible. Pri is based ...

558: June 2021 Profit Report: Coaching, Tax Strategy and a New Podcast

27 Jul 2021

Contributed by Lukas

It’s official, we’re here for another profit report and it is June 2021! Well, technically it is no longer June but we are just backing up and tal...

557: Automating and Simplifying Your Business Using Dubsado Workflows with Krystal Clark

22 Jul 2021

Contributed by Lukas

When we say that today’s episode is going to rock your world, we’re not even joking! If you have a client-based business and use Dusado, maybe you...

556: 7 Things You Need to Know to Make the Most of the 5 Days to Launch Challenge

20 Jul 2021

Contributed by Lukas

It is officially Christmas in July here at Boss Project! In case you haven’t heard, we are in the midst of our wildly popular 5 Days to Launch Chall...

555: Getting Ready to Launch with Parker Stevenson of Evolved Finance

15 Jul 2021

Contributed by Lukas

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we hav...

554: Boss Talk: How Finite Thinking is Boxing You In

13 Jul 2021

Contributed by Lukas

It’s been a while since we’ve done a Boss Talk Strategy Hour Edition of the podcast. Usually, we bring on a guest but, today, it’s just us, and ...

553: Identifying Your Value Proposition and Starting Your Service Based Business with Courtney Chaal

08 Jul 2021

Contributed by Lukas

Today on the podcast, we have Courtney Chaal. She is a copywriter turned business coach obsessed with making complex concepts (like business models an...

552: Pricing, Packaging and the Ultimate Value You're Providing

06 Jul 2021

Contributed by Lukas

One of the things that we see creative entrepreneurs doing consistently is assuming that they know what their potential client or customer thinks abou...

551: Nearly 500k Followers & $100k Generated from TikTok in 6 months with Alisha Cohen

01 Jul 2021

Contributed by Lukas

Today on the podcast, we are joined by Alisha Cohen, Founder and Creative Director of LISH Creative. For the last five years, the company has produced...

550: May 2021 Profit Report: Hiring for 5 New Roles & Heading Into a Season of Growth

29 Jun 2021

Contributed by Lukas

Welcome to our 550th episode! We are moving into a season of growth and, with that, there are some big things that we have had to start doing and thin...

549: Creating a Give Back Program in Your Business That's Sustainable with Megan Hale

24 Jun 2021

Contributed by Lukas

Today on the podcast, please join us in welcoming Megan Hale. Megan is a business strategist and money mentor for freedom-driven entrepreneurs who are...

548: Your Partner Wants to Quit Their Job: Here's What Your Business Needs to Know

22 Jun 2021

Contributed by Lukas

We are really excited to chat today because we are sure some of you have had this situation pop up in your lives, you maybe have already dealt with th...

547: Creating a Right Now Routine for Creatives, Neurodivergents and Avoidants with Shunta Grant

17 Jun 2021

Contributed by Lukas

Today on the show we welcome Shunta Gray, an incredible soul who helps women live lives with intention. Through her company, Best Today, Shunta equips...

546: What Does It Mean to Earn a Full-Time Income without Putting in Full-Time Hours

15 Jun 2021

Contributed by Lukas

So, we just wrapped up the recording for our most popular webinar ever, Day Job to Dream Job. The discussion sparked some further conversations betwee...

545: What's Working for Pinterest in 2021 with Melanie Fountain

10 Jun 2021

Contributed by Lukas

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistan...

544: Mindset Shifts Required to Move into Growth

08 Jun 2021

Contributed by Lukas

If you have been listening to us for a minute, you will have heard us alluding to the fact that we are headed toward a growth phase of our business an...

543: You Can Have a More Profitable Business Using These Three Golden Rules With Kathleen Cutler

03 Jun 2021

Contributed by Lukas

Today on the show we are joined by the wonderful and inspiring Kathleen Cutler! Kathleen has worked behind the scenes on multiple million-dollar onlin...

542: April 2021 Profit Report: Hiring for Niche Projects and One Lesson We've Learned for Why NOT to Invest

01 Jun 2021

Contributed by Lukas

Welcome to another Profit Report episode of the Strategy Hour Podcast! Today, we’re talking about April 2021, and, needless to say, some money got s...

541: Designing Powerful + Profitable Online Programs that Work for You and Your Audience with Emily Walker

27 May 2021

Contributed by Lukas

Today, on the podcast, we welcome Emily Walker. She helps brilliant entrepreneurs turn their big ideas into powerful and profitable courses so they ca...

540: What is Marketing *Really*?

25 May 2021

Contributed by Lukas

We run ads for everything under the sun, and we have for a long time. Something we did very early on was making a conscious decision to not look at th...

539: Marketing & Selling for Introverted Folx with Monica Schrock of Unsocially Inclined

20 May 2021

Contributed by Lukas

Today on the show, we have Monica Schrock, who is cautiously optimistic and is an introverted copywriter who works as a marketing consultant. She has ...

538: Letting Go of Your Creative Identity in Order to Grow

18 May 2021

Contributed by Lukas

Today we are going to talk about doing #allthethings, or rather, not doing them. We know a lot of you have so many things on your plate and are really...

537: Hiring for Culture Fit to Scale Your Online Business with Abbey Ashley

13 May 2021

Contributed by Lukas

Today on the show, we are excited to welcome Abbey Ashley, Founder of The Virtual Savvy. Abbey has helped aspiring virtual assistants launch and grow ...

536: Creating a Positive Customer Service Experience Amongst Uncontrollable Delays

11 May 2021

Contributed by Lukas

If you are in the small business space as a buyer or a seller, you might have noticed a wave of disgruntled online shoppers that don’t necessarily f...

535: We Should All Be Millionaires with Rachel Rogers

06 May 2021

Contributed by Lukas

In today’s episode, we welcome Rachel Rodgers, woman of color, mother of four, and seven-figure business owner – in that order. Rachel started her...

534: The One Surprising Change We Made to Our Signature Program That Dramatically Changed Student's Results

04 May 2021

Contributed by Lukas

Quarantine gave Abagail every excuse to drop any kind of consistency around movement, and now, a full year later, she is trying to get back at it. She...

533: A Behind the Scenes Look at Building Hello Audio with Linsday Padilla

29 Apr 2021

Contributed by Lukas

Today on the show we have Dr. Lindsay Padilla, Founder of Hello Audio, a SaaS product that lets users easily create private audio feeds their customer...

532: March 2021 Profit Report: Why We Now No Longer Want to Hit Our Profit Goal

27 Apr 2021

Contributed by Lukas

We always knew there would be this moment where, after doing these profit reports, we would eventually hit our goal, and then we would have to have th...

531: How to Release the Guilt of "Too Many Ideas" and Investing in Your Business with Ariel Kuhn

22 Apr 2021

Contributed by Lukas

Today on our show, we have Ariel Kuhn, who started out as a photographer and has since grown her business to focus more on brand strategy, working wit...

530: Creating ROI When Hiring Contractors

20 Apr 2021

Contributed by Lukas

When you start the hiring process it can be a challenging time with a lot to think about. There are a lot of decisions to be made about how or why you...

529: Use this Four-Step Formula to create Higher-Converting Copy with Jennifer Turner

15 Apr 2021

Contributed by Lukas

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher...

528: Assessing Product Margins, Growing Shop Sales & Brainstorming Launch Strategies

13 Apr 2021

Contributed by Lukas

Hello friends! It has been a minute since we have talked about the other businesses that we run. We thought it was high time for a little update becau...

527: Creating Authority and Authentic Relationships You Can Leverage with Jaclyn Mellone

08 Apr 2021

Contributed by Lukas

Relationships can make all the difference in your business and as many of us have learned, focussing on connections and networking in the right way ca...

526: Negotiating Brand Deals, Dangerous Contract Terms and Changes to Social Media that Effect Your Business

06 Apr 2021

Contributed by Lukas

This is another one of those episodes where Abagail puts Emylee on the spot in front of the audience. She knows nothing and is expected to come up wit...

525: Selling Wholesale Bundles on Amazon with Kristin Ostrander

01 Apr 2021

Contributed by Lukas

Today on the podcast we have Kristin Ostrander from Mommy Income. She is an e-commerce expert who got her start 17 years ago on eBay. She has since tr...

524: Feb 2021 Profit Report: Our First Loss in Over a Year - Here's What Happened

30 Mar 2021

Contributed by Lukas

We feel like the anniversary of the global pandemic that is quickly approaching is hitting us really hard! We just want to remind all of you business ...

523: Creating Killer Case Studies to Boost Sales with Melissa Harstine

25 Mar 2021

Contributed by Lukas

Today on the podcast we have Melissa Harstine. She helps creatives, coaches, and consultants land next-level clients with customer-centric copy and gr...

522: Separating Your Self-Worth from Your Business Performance

23 Mar 2021

Contributed by Lukas

Okay, so this is going to be a rambling conversation that we still feel you guys will get a lot of benefit from. This conversation has come up multipl...

521: Tweak Your Messaging to Serve Clients Right Now with Courtney Chaal

18 Mar 2021

Contributed by Lukas

Today on the podcast we have Courtney Chaal, the founder of The Rule Breaker’s Club where she teaches women to package and sell with brilliance and ...

520: Behind the Scenes of Creating an Affiliate Program

16 Mar 2021

Contributed by Lukas

Any business that is selling through a one-to-many system is going to, at some point, debate whether or not their strategy is worth their time and ene...

519: Creating a Successful Opt-in and a Psychology Driven Brand Strategy with Kaye Putnam

11 Mar 2021

Contributed by Lukas

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over 100 clients, from ...

518: Adopting a Profit First Mentality

09 Mar 2021

Contributed by Lukas

Back in the day, we reported an entire series on starting your business and one of the first subjects we talked about was adopting a profit-first ment...

517: Leaving Retail to Pursue Her Creative Business Full-Time with Krystina Benedetti of The Messy Cookie

04 Mar 2021

Contributed by Lukas

Today on the podcast we have Krystina Benedetti of The Messy Cookie. She is a lifelong entrepreneur who has grown her love of baking into a business a...

516: Keeping Your Business Smaller on Purpose without Sacrificing Profit

02 Mar 2021

Contributed by Lukas

A couple of episodes ago, we teased at the end that we were already going into what could be a whole other conversation. This is that conversation. We...

515: Your New Sales Pitch with Aandra Bohlen

25 Feb 2021

Contributed by Lukas

Today we welcome Aandra Bohlen, sales guru, inspiring friend, and all-round badass! She is here to demystify the sigmas around selling and the ways it...

514: January 2021 Profit Report: Hiring and Investing While Maintaining a High Profit Margin

23 Feb 2021

Contributed by Lukas

It's 2021, and we are diving into our profit reports. If you are new to this segment of the show, we really like to dive deep into what it takes to ru...

513: Pivoting From In-Person Services to Online Courses and a Membership with Melissa Fryer of Build a Better Baker

18 Feb 2021

Contributed by Lukas

Today on the podcast we have Melissa Fryer. She is a creative artist, who has been in the professional baking industry for sixteen years and she notic...

512: Our Master SEO, Affiliate Program and Social Media Plan for Massive Growth in 2021

16 Feb 2021

Contributed by Lukas

Okay, we’re finally here for the episode we’d said we were going to give you. We are going to share a sneak peek behind the scenes of what we are ...

511: Why Your Business Needs a Brand Strategy with Rachel Green

11 Feb 2021

Contributed by Lukas

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we ...

510: How we are using these 4 highly effective sales techniques in our business

09 Feb 2021

Contributed by Lukas

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking ou...

509: Restock Models, Launch Strategies and Growth Tactics for Your Product Business with Rachel Allene & Mia Graves of Honey Bee Clay

04 Feb 2021

Contributed by Lukas

Today, we have two of our good friends and product-based business gurus on the show. First up is Rachel Allene, who Abagail met years ago at a creativ...

508: Running an Intuitive Business and Finding Contentment

02 Feb 2021

Contributed by Lukas

Hey friends, so we are putting an introduction on the top of this episode because we had every intention to talk about all of our plans for Q1 and the...

507: Creating a Premium High Touch Experience Utilizing Dubsado with Cami Monet

28 Jan 2021

Contributed by Lukas

Today on the podcast we have Cami Monet, a watercolor artist, and custom wedding stationer. She is all about paper goods with purpose and personality....

506: December 2020 Profit Report: Planning for a Loss, But then THIS Happened

26 Jan 2021

Contributed by Lukas

2020 feels a bit like a lifetime ago, even though we are only a few weeks into January. Even though we projected and gave you some ideas of where we m...

505: Best SEO Strategies for 2021 with Dresean Ryan

21 Jan 2021

Contributed by Lukas

In today’s episode, we speak with Dresean Ryan. He started his SEO career only four years ago after bootstrapping it and learning everything he coul...

504: If Abagail were Laid Off (Again) - Here's What She Would Do Differently 5 Years Later

19 Jan 2021

Contributed by Lukas

We get a million DMs from people saying they are ready to strike out on their own and telling us they will listen and start with services. If you have...

503: How to Tackle Pinterest with Kali Rogers

14 Jan 2021

Contributed by Lukas

Joining us today on the podcast is Kali Rogers, the Founder of Blush Online Life Coaching, a life coaching business aimed at female millennials. Kali ...

502: Do this One Thing in Your Business Every Week

12 Jan 2021

Contributed by Lukas

Today we get to talk about one of our favorite things — meetings! While most people hate them, we are going to share a few things that might change ...

501: Offering VIP Days in Your Service Based Business with Jordan Gill of Systems Saved Me

07 Jan 2021

Contributed by Lukas

Today on the show we have Jordan Gill. Jordan is an operations consultant and the founder of Systems Saved Me. She helps overwhelmed, one-woman shows ...