Brand Building: We dive deep into self-empowerment, personal branding, and workplace advancement in a digital-first world.

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Recorded11 Jun 2025

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Show notes

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book. 📘 About Lorraine K. Lee• Career: Former founding editor at LinkedIn and Prezi• Author: Unforgettable Presence, a practical guide for professional visibility• Focus: Empowering ambitious professionals to go from overlooked to unforgettable• Audience: Corporate professionals, team leaders, speakers, and solopreneurs 💡 Key Themes & Insights• Modern Presence: From Zoom calls to LinkedIn profiles, visibility in the virtual workplace is key• Personal Brand = Career Brand: Your reputation is your brand—intentionally shape it• Advocacy: Success comes from promoting your work and knowing how to communicate value• Layoff Recovery: How Lorraine turned a 2022 tech layoff into the launchpad for her book and speaking career• Executive Presence: Reimagined with the “3 C’s”—Communication, Career Brand, and Credibility• Promotion Strategy: Be proactive, not reactive—speak your career goals early and often• Representation Matters: As an Asian-American woman, Lorraine emphasizes visibility and authenticity for underrepresented professionals 📚 Unforgettable Presence Book Takeaways• 4 Key Sections: Set a Strong Foundation Build Essential Modern Skills Advance Your Career with Intention Lead and Expand Team PresenceReal stories, data-driven advice, and step-by-step frameworks to elevate your visibility 🔁 Personal Journey• Left corporate life after a layoff and built a thriving brand as a speaker, author, and executive coach• Overcame corporate stagnation by advocating for herself, creating a content strategy, and building her confidence through consistency 📣 Call to ActionLorraine invites professionals to treat themselves like a brand and take control of their visibility. Follow her on LinkedIn, subscribe to her Career Bites newsletter, or enroll in one of her LinkedIn Learning courses to begin your journey toward becoming unforgettable. #BEST #STRAW #SHMSSee omnystudio.com/listener for privacy information.

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