Smart Talks with IBM: Ferrari Fandom, Supercharged by AI

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Recorded17 Sep 2025

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Scuderia Ferrari and IBM are redefining fan engagement with AI-driven insights, and cutting-edge digital tools. Learn how IBM is helping Scuderia Ferrari deepen connections with its almost 400 million fans worldwide, driving innovation and community in the digital age. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at https://www.ibm.com/think/podcasts/smart-talksSee omnystudio.com/listener for privacy information.

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