Sub Club by RevenueCat

How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited

01 Apr 2026

Contributed by Lukas

On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the pretti...

Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote

18 Mar 2026

Contributed by Lukas

On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you shoul...

How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries

09 Mar 2026

Contributed by Lukas

On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, ...

Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert

08 Mar 2026

Contributed by Lukas

On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against copycats as...

The Art of Driving Retention Through Product – Ben Gammon, Ladder

07 Mar 2026

Contributed by Lukas

On the podcast: product-driven retention as the foundation for lifecycle marketing, working backwards from results to nail activation, and why talking...

The 2026 State of Subscription Apps Report

06 Mar 2026

Contributed by Lukas

On the podcast: what the explosion in new apps means for the market, how the top 10% of apps grew 306% while the median barely beat inflation, and why...

How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom

06 Mar 2026

Contributed by Lukas

On the podcast: breaking free from the paid acquisition treadmill, how to repurpose offline events into millions of online impressions, and why a cele...

Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science

05 Mar 2026

Contributed by Lukas

On the podcast: why web onboarding should sell the problem instead of the solution, how discounted paid trials are beating free trials, and why creati...

Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder

04 Mar 2026

Contributed by Lukas

On the podcast: how Tinder's ML-powered paywalls drove millions in new revenue, the art of selling features à la carte without killing subscription r...

The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!

03 Mar 2026

Contributed by Lukas

On the podcast: testing prices from $5 all the way to $120 per year, why rising CACs forced a pricing rethink, and how raising the price allows them t...

How Clarity and Personalization Help Drive Duolingo’s Growth – Anmol Tiwari, Duolingo

02 Mar 2026

Contributed by Lukas

On the podcast: how Duolingo prioritizes clarity over persuasion on their paywalls, why they offer users multiple free trials instead of just one, and...

How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo

01 Mar 2026

Contributed by Lukas

On the podcast: the experiments behind Mojo's 60% lift in ARPU, why a winning paywall in Japan completely failed in the US, and why not relying on day...

Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

28 Feb 2026

Contributed by Lukas

On the podcast: about the cost of not tracking your experiments and decisions, how refunds and chargebacks quietly erase your paywall wins, and why st...

The Boom In Non-Game App Revenue And What's Driving It – Olivia Moore, Andreessen Horowitz

27 Feb 2026

Contributed by Lukas

On the podcast, I talk with Olivia about the tailwinds driving a boom in non-game app revenue, how vibe coding and AI workflows are fueling growth in ...

How Skylight Balances Growth and Profit for Sustainable Success – Michael Segal & Mark Ungerer, Skylight

18 Feb 2026

Contributed by Lukas

On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and st...

How ElevenLabs Builds, Prices, and Grows AI Consumer Apps

04 Feb 2026

Contributed by Lukas

On the podcast we talk with Tanmay and Jack about how earned media can drive paid performance, building features that make for good tweets, and why st...

Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO

21 Jan 2026

Contributed by Lukas

On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’...

How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder

07 Jan 2026

Contributed by Lukas

On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead...

Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio

24 Dec 2025

Contributed by Lukas

On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when resear...

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

10 Dec 2025

Contributed by Lukas

On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperfor...

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

26 Nov 2025

Contributed by Lukas

On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, a...

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

12 Nov 2025

Contributed by Lukas

On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and ...

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

29 Oct 2025

Contributed by Lukas

On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnershi...

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

15 Oct 2025

Contributed by Lukas

On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrap...

What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

01 Oct 2025

Contributed by Lukas

On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect p...

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

17 Sep 2025

Contributed by Lukas

On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user i...

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

03 Sep 2025

Contributed by Lukas

On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually...

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

20 Aug 2025

Contributed by Lukas

On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should...

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

06 Aug 2025

Contributed by Lukas

On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app...

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

23 Jul 2025

Contributed by Lukas

On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped ...

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

09 Jul 2025

Contributed by Lukas

On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people a...

WWDC 2025: What Subscription Apps Need to Know

18 Jun 2025

Contributed by Lukas

On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models a...

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

11 Jun 2025

Contributed by Lukas

On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and w...

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

28 May 2025

Contributed by Lukas

On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve f...

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

14 May 2025

Contributed by Lukas

On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why...

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

02 May 2025

Contributed by Lukas

On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward in...

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index

16 Apr 2025

Contributed by Lukas

On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, ...

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola

02 Apr 2025

Contributed by Lukas

On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine...

The 2025 State of Subscription Apps Report

17 Mar 2025

Contributed by Lukas

On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Na...

How to Build More Successful Paywalls — Sylvain Gauchet

14 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: top strategies for paywall...

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

13 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: The state of major acquisi...

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle

12 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: maximizing success with we...

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google

11 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: diversifying revenue beyon...

How to Succeed on iOS vs. Android — Matt Rouif, Photoroom

10 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why some apps see 30 times...

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder

09 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why optimizing for user su...

How to Re-Engage Churned Users — Caroline Walthall, Quizlet

08 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: the power of cancellation ...

How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps

07 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: how onX Maps tailors freem...

How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo

06 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: Keeping users engaged thro...

How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin

05 Mar 2025

Contributed by Lukas

On the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional...

How to Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo

04 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why the Big Mac Index fall...

How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company

03 Mar 2025

Contributed by Lukas

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: balancing freemium and pre...

The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, Candid Consulting

19 Feb 2025

Contributed by Lukas

On the podcast I talk with Ashley about what makes Google App Campaigns so effective for growth, proven optimization strategies, and why lower CPMs ca...

Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer

05 Feb 2025

Contributed by Lukas

On the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why some...

Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan

22 Jan 2025

Contributed by Lukas

On the podcast we talk with Bruno about putting customers ahead of metrics, why there’s still massive opportunity to build successful apps today, an...

Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs

08 Jan 2025

Contributed by Lukas

On the podcast we talk with Nathan about the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webina...

Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth

23 Dec 2024

Contributed by Lukas

On the podcast we talk with Phil about how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best ...

Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop

11 Dec 2024

Contributed by Lukas

On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.Top Takeaways:🎯 Findin...

How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports

27 Nov 2024

Contributed by Lukas

On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than re...

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders

13 Nov 2024

Contributed by Lukas

On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t ha...

Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com

30 Oct 2024

Contributed by Lukas

On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.Key Takeaways:...

How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions

16 Oct 2024

Contributed by Lukas

On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a c...

The Subscription App Industry Rebound — Eric Crowley, GP Bullhound

02 Oct 2024

Contributed by Lukas

On the podcast: the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you ...

The Advantages of Working On an App You Care About — Christian Selig, Apollo

18 Sep 2024

Contributed by Lukas

On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, fr...

Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization

04 Sep 2024

Contributed by Lukas

On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you o...

Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant

21 Aug 2024

Contributed by Lukas

On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t ...

Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel

07 Aug 2024

Contributed by Lukas

On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Take...

Building an Effective Data Product Strategy — Taylor Wells, News Corp

24 Jul 2024

Contributed by Lukas

On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is...

Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

10 Jul 2024

Contributed by Lukas

On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity in...

From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit

26 Jun 2024

Contributed by Lukas

On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our...

WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat

17 Jun 2024

Contributed by Lukas

On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it me...

Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory

29 May 2024

Contributed by Lukas

On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy proba...

Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google

20 May 2024

Contributed by Lukas

On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Kar...

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft

15 May 2024

Contributed by Lukas

On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start...

Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft

01 May 2024

Contributed by Lukas

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile ...

Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money

17 Apr 2024

Contributed by Lukas

On the podcast:The importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viabl...

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

03 Apr 2024

Contributed by Lukas

On the podcast: The past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger aud...

Lessons from a Lackluster Launch — David Barnard, Weather Up

20 Mar 2024

Contributed by Lukas

On the podcast: The many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’...

The Future of Subscription Apps (Why We’re So Excited For 2024)

11 Mar 2024

Contributed by Lukas

On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals i...

Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro

21 Feb 2024

Contributed by Lukas

On the podcast: How to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on ...

Apple’s Response to the EU’s DMA: What Developers Need to Know

29 Jan 2024

Contributed by Lukas

On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’...

How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline

24 Jan 2024

Contributed by Lukas

On the podcast: The strategic pitfalls in modeling Total Addressable Market, how freemium should work, and why Surfline’s current success was actual...

Lessons from 121 A/B Tests - Kenneth Schlenker, Opal

10 Jan 2024

Contributed by Lukas

On the podcast: Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app...

How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch

27 Dec 2023

Contributed by Lukas

On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual wri...

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth

13 Dec 2023

Contributed by Lukas

On the podcast: Phil's Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your fi...

How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder

29 Nov 2023

Contributed by Lukas

On the podcast: Profitably scaling TikTok ads, price optimization, and what the team learned from burning hundreds of thousands of dollars on Instagra...

Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating

15 Nov 2023

Contributed by Lukas

On the podcast: Landing PR for a niche app, negotiating strategic partnerships, and pretending to have an app helped validate that he should build one...

From Idea to 8-Figure Exit in 10 Years Flat — Aaron Foss, Nomorobo

01 Nov 2023

Contributed by Lukas

On the podcast: The ultimate freemium strategy, making low-risk bets with potentially asymmetrical outcomes, and how Aaron bounced back after almost r...

App Optimization Through Experimentation — Hannah Parvaz, Aperture

18 Oct 2023

Contributed by Lukas

On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing s...

VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App

04 Oct 2023

Contributed by Lukas

On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture...

Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound

20 Sep 2023

Contributed by Lukas

On the podcast: The B2B opportunity for B2C apps, the App Store alone being bigger than most Fortune 500 companies, and which current or future compan...

How To Raise Prices (the Right Way) — Reid DeRamus, Substack

06 Sep 2023

Contributed by Lukas

On the podcast: whether or not to increase your price, how to execute if you do, and why price increases often impact growth more than retention.Top T...

App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters

23 Aug 2023

Contributed by Lukas

On the podcast: “Black hat” app optimization, the benefits and drawbacks of hard paywalls, and why, despite Apple and Google’s best efforts, so ...

From Consultancy to $10M in ARR — Vince Mayfield, TalkingParents

09 Aug 2023

Contributed by Lukas

On the podcast: The right way to raise prices, the painful lessons from picking the wrong tools, and why you should respond to every single app review...

What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant

26 Jul 2023

Contributed by Lukas

On the podcast: Setting sensible goals for paid marketing, how to measure and learn from the results, and why a single ad creative can completely chan...

Achieving Mission & Profit with Freemium — Erin Webster-Shaller and Paul Apollo, Lose It!

12 Jul 2023

Contributed by Lukas

On this episode: balancing mission and monetization, the challenges inherent to referral programs, and why Lose It! had to abandon a big push into pai...

Cultivating Organic Growth with Viral Loops — Guillem Ros Salvador, Hevy

28 Jun 2023

Contributed by Lukas

On this episode: We talk with Guillem about how Hevy got traction early on, growing without paid marketing, and why you might not want to raise your p...

How Headspace Optimized Revenue by Gating Content — Shreya Oswal and Keya Patel, Headspace

14 Jun 2023

Contributed by Lukas

On this episode: The evolution of Headspace’s freemium model, balancing mission and monetization, and why referral programs sometimes work better wi...

Hitting 2M Downloads Without Funding, Employees, or Learning to Code — Ania Wysocka, Rootd

31 May 2023

Contributed by Lukas

On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads...

Product Lessons From a Profitable, $20M ARR Subscription App — Jesse Venticinque, Fitbod

17 May 2023

Contributed by Lukas

On this episode: the trap of building for existing subscribers, incentivizing word of mouth, and why paid marketing should be an accelerant, not the f...

How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs

03 May 2023

Contributed by Lukas

On the podcast we talk with Shaun about the power of community, the importance of testing your freemium strategy, and why you might not want to offer ...