Sub Club by RevenueCat
Episodes
Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures
19 Apr 2023
Contributed by Lukas
On the podcast, Ariel dives into the fundamentals of ASO and how to research and optimize keywords. He also explains why ratings matter much more than...
How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture
05 Apr 2023
Contributed by Lukas
On the podcast, we talk with Alice Muir about how best to onboard premium users, what lifecycle optimization looks like both tactically and strategica...
Lessons From Building a 70 Person Growth Team — Jason van der Merwe, Strava
22 Mar 2023
Contributed by Lukas
On the podcast we talk with Jason about some of Strava’s big growth wins, the importance of feature education, and whether or not all product teams ...
Channel Experimentation and the Tiktokification of Video Ads — Ryan Watson, onX
08 Mar 2023
Contributed by Lukas
On the podcast I talk with Ryan about the TikTokification of video ads, how partnerships help increase the value of premium subscription tiers, and wh...
Top Growth and Monetization Insights for Subscription Apps — Sylvain Gauchet, Babbel and Growth Gems
22 Feb 2023
Contributed by Lukas
On the podcast I talk with Sylvain about the top subscription app insights you should be thinking about, how important cohorting is when looking at gr...
The Key Trends and Opportunities for Apps in 2023 — Lexi Sydow, data.ai
08 Feb 2023
Contributed by Lukas
On the podcast we talk with Lexi about data.ai’s State of Mobile report, the countries subscription apps should focus on for growth, and why things ...
How to Build a Great Kids App with Minimal Data — Brennan Clark, Sago Mini
25 Jan 2023
Contributed by Lukas
On the podcast we talk with Brennan about the challenge of building and growing kids apps in 2022, how to make effective decisions with minimal data, ...
How’s Your App Really Doing? The State of Subscription Apps 2023
17 Jan 2023
Contributed by Lukas
On the podcast we talk about RevenueCat’s State of Subscription Apps report, all the nuance that didn’t make it into the report, and why your app ...
Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo
04 Jan 2023
Contributed by Lukas
On the podcast we talk with Osman about Duolingo’s culture of experimentation, data and testing as a moat, and why passive aggressive push notificat...
How Will Apple Play the Digital Markets Act? — John Gruber, Daring Fireball
21 Dec 2022
Contributed by Lukas
On the podcast we talk with John about the far reaching implications of the European Union’s Digital Markets Act, how app developers should be think...
Why You Shouldn’t Let Perfect Be the Enemy of Experimentation — Dan Pannasch, RevenueCat
07 Dec 2022
Contributed by Lukas
On the podcast I talk with Dan about how to design experiments that answer the right questions, common A/B testing pitfalls to avoid, and how a simple...
Why More Apps Need To Be More Than Just Apps — Melissa Cash & Félix Boudreau, Pok Pok
23 Nov 2022
Contributed by Lukas
On the podcast I talk with Melissa and Félix about why more apps should be more than just apps, the benefits of a hard paywall, and why a lower price...
How Ethical Design at Blinkist Led to 23% Growth – Jaycee Day
09 Nov 2022
Contributed by Lukas
On the podcast we talk with Jaycee about how Blinkist increased trial starts by 23%, how to balance user experience with business objectives, and why ...
How Consumer Subscriptions May Perform in a Recession — Eric Crowley, GP Bullhound
26 Oct 2022
Contributed by Lukas
On the podcast we talk with Eric about the largest consumer marketplace that’s ever existed, the growing exit opportunities for Consumer Subscriptio...
How Elevate Labs Hit Cash Flow Positive in 2022 — Andrew Maguire, Elevate Labs
12 Oct 2022
Contributed by Lukas
On the podcast we talk with Andrew about the journey to cash flow positive for Elevate Labs, the importance of creative, and why spending less money c...
From Spreadsheets to Data Science: Tools for Apps of Any Size — Adam Landis, AdLibertas
28 Sep 2022
Contributed by Lukas
On the podcast we talk with Adam about when and why to use an MMP, which subscription events to track in your analytics, and why A/B testing doesn’t...
From Zero Revenue to a Full-Time Gig in Less Than a Year — Emmanuel Crouvisier, CardPointers
14 Sep 2022
Contributed by Lukas
On the podcast we talk with Emmanuel about the magic of affiliate marketing, how to best use Stripe payments, and why you should probably build a web ...
Building a Product Improvement Loop — Darrell Stone, Citizen
31 Aug 2022
Contributed by Lukas
On the podcast I talk with Darrell about going from zero to an 8-figure ARR in just 18 months, building a product improvement loop combining user rese...
Tinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon Capital
10 Aug 2022
Contributed by Lukas
On the podcast we talk with Phil about the thesis behind Tinder’s monetization strategy, the importance of product differentiation, and why some com...
Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
27 Jul 2022
Contributed by Lukas
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t ...
Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
13 Jul 2022
Contributed by Lukas
On the podcast we talk with Giancarlo about soft vs. hard paywalls, how to think about product experiments, and why removing friction from onboarding ...
A Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYC
29 Jun 2022
Contributed by Lukas
On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips ...
Building a Community that Demands an App — Mark Kennedy & Jeff Bailey, None to Run
15 Jun 2022
Contributed by Lukas
On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might...
8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth
25 May 2022
Contributed by Lukas
On the podcast I talk with Sean and Ethan about the importance of a north star metric, optimizing for speed to value, and why product/market fit needs...
Scaling Without a Marketing Budget — Mike Overell, ClassDojo
11 May 2022
Contributed by Lukas
On the podcast we talk with Mike about building a principled, mission driven app, keeping product development focused on the right customers, and how ...
Creative App Marketing Strategies — Cliff Weitzman, Speechify
27 Apr 2022
Contributed by Lukas
On the podcast we talk with Cliff about the benefits of building for a niche, the one ad that changed things for Speechify, and why Cliff is now hirin...
The Rise of Consumer SaaS — Eric Stromberg, Bedrock
13 Apr 2022
Contributed by Lukas
On the podcast we talk with Eric about the importance of refining your pitch, how to build a moat in consumer SaaS, and why your month one churn might...
From Indie Side Project to $1M in ARR — Curtis Herbert, Slopes
30 Mar 2022
Contributed by Lukas
On the podcast we talk with Curtis about his 9 year journey to reach $1M in ARR, why he shares revenue numbers publicly, and how taking inspiration fr...
Operating a Portfolio of 40 Apps — Michael Ritter, Maple Media
16 Mar 2022
Contributed by Lukas
On the podcast we talk with Michael about operating a portfolio of almost 40 apps, the importance of delivering value to customers, and why you should...
Subscription App Trends and How To Grow in 2022
02 Mar 2022
Contributed by Lukas
On today’s podcast we’re hosting the Subscription Trends 2022 event. We talk with Thomas and Eric about navigating content fortresses as a develop...
Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI
16 Feb 2022
Contributed by Lukas
On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unloc...
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
19 Jan 2022
Contributed by Lukas
On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand mar...
How To Not Screw Up Switching Your App to Subscriptions — Matt Ronge, Astropad
05 Jan 2022
Contributed by Lukas
On the podcast we talk with Matt about how to not screw up switching your app to subscriptions, why offering lifetime subscriptions might not be a gre...
The 4 Foundational Frameworks of Consumer SaaS — Robbie Kellman Baxter, Peninsula Strategies
13 Dec 2021
Contributed by Lukas
On the podcast we talk with Robbie about finding your super users, the real reasons for subscription fatigue, and why pricing isn’t as important as ...
How to Thrive Despite Apple’s ATT — Eric Seufert, Mobile Dev Memo
01 Dec 2021
Contributed by Lukas
On the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app ...
Growing an App to 1M Paid Subscribers — Ron Schneidermann, AllTrails
17 Nov 2021
Contributed by Lukas
On the podcast, we talk with Ron about the magic of consumer subscriptions, experimenting with freemium strategies, and how private equity isn’t alw...
Optimizing Your Subscription App for Growth — Eric Crowley, GP Bullhound
27 Oct 2021
Contributed by Lukas
Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients ...
From Bootstrapping to Partnering With Sony — Seth Miller, Rapchat
06 Oct 2021
Contributed by Lukas
Our guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat ta...
Finding Product Market Fit by Unbundling Photoshop — Matthieu Rouif, PhotoRoom
15 Sep 2021
Contributed by Lukas
Watch the video version of this show on YouTube »Matthieu Rouif is the co-founder and CEO of PhotoRoom. PhotoRoom enables anyone to create studio-qua...
Apple’s App Store Conundrum — Ben Thompson, Stratechery
07 Sep 2021
Contributed by Lukas
On the podcast, we talk with Ben about all things app stores. From Apple’s revolutionary launch of the App Store in 2008 to the monopoly-like powers...
How Apple’s App Tracking Transparency Affects Developers — Shamanth Rao, RocketShip HQ
25 Aug 2021
Contributed by Lukas
Watch the video version of this show on YouTube »Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisitio...
The TikTok Marketing Playbook — Maddie Kirby, 1 Second Everyday
11 Aug 2021
Contributed by Lukas
Watch the video version of this show on YouTube »Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyd...
Growth Tactics from the Top Apps in the App Store — Andy Carvell, Phiture
28 Jul 2021
Contributed by Lukas
Watch the video version of this show on YouTube »Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked ...
Next-Level App Marketing Tips and Strategies — Alex Ross, Greg
14 Jul 2021
Contributed by Lukas
Watch the video version of this show on YouTube »Alex Ross is the co-founder & CEO at Gregarious, Inc. Gregarious is the company behind Greg, an ...
Lessons Learned From 50 Million Downloads — David Smith, Widgetsmith
30 Jun 2021
Contributed by Lukas
David Smith is a full-time independent app developer. Since 2006, David has owned and operated a small company focusing on creating applications for t...
Quantifying Apple’s Developer Sentiment Problem — Ben Bajarin, Creative Strategies
23 Jun 2021
Contributed by Lukas
Our guest today is Ben Bajarin, CEO and Principal Analyst at Creative Strategies. For the past 20 years, Ben has been studying the consumer tech marke...
How to Sell Your App — Eric Owens, App Business Brokers
19 May 2021
Contributed by Lukas
In this episode, you’ll hear about:The pros and cons of selling an app on your own versus going through a brokerWhat to watch out for during negotia...
From Sleep Devices for NFL Athletes to a $500k ARR Subscription App — Leon Sasson, Rise Science
05 May 2021
Contributed by Lukas
Our guest today is Leon Sasson, Co-Founder & CTO at Rise Science, a company dedicated to helping people overcome sleep challenges, feel better, an...
Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit
22 Apr 2021
Contributed by Lukas
In this episode, you’ll hear about:Why most apps should do at least some paid user acquisitionHow paid user acquisition has evolved over the past de...
Building an Apple Design Award-Winning Photo Editing App — Majd Taby & Jasper Hauser, Darkroom
08 Apr 2021
Contributed by Lukas
Our guests today are Majd Taby and Jasper Hauser, co-founders of the Apple Design Award-winning app, Darkroom.Prior to founding Darkroom, Majd spent t...
Going All-In on Indie App Development — Ryan Jones, Weather Line & Flighty
24 Mar 2021
Contributed by Lukas
Our guest today is Ryan Jones, long-time indie developer of Weather Line and Flighty. Before going full-time on his apps in 2019, Ryan spent time in o...
How to Pitch Your App to Tech Journalists — Ed Zitron, EZPR
10 Mar 2021
Contributed by Lukas
Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-ma...
Pioneering a New Genre of Audio App — Faye Keegan, Dipsea
17 Feb 2021
Contributed by Lukas
Our guest today is Faye Keegan, co-founder and CTO of Dipsea. Part technology company and part story studio, Dipsea is the first audio platform for wo...
The Next Big Opportunity in Software — Eric Crowley, GP Bullhound
02 Feb 2021
Contributed by Lukas
Our guest today is Eric Crowley, a tech investment banker with GP Bullhound, focusing on consumer subscription software (CSS), enterprise software, an...
Building a Lean Growth Machine for the World’s Largest Journaling App — Darius Mora, Reflectly
20 Jan 2021
Contributed by Lukas
Darius Mora is the Chief Marketing Officer at Reflectly, the world’s largest journaling app. Reflectly is consistently in the top 5 Health & Fit...
Transitioning a Free App with Millions of Users to Subscriptions — Vu Pham & Nick Robinson, Zero
12 Jan 2021
Contributed by Lukas
Today on the podcast we have two guests from Big Sky Health: Vu Pham, who works on the product team, and his colleague Nick Robinson, Chief Business O...
Building a $100k App Business in 6 Months — Zach Shakked, Hashtag Expert
16 Dec 2020
Contributed by Lukas
While in college Zach built Hashtag Expert, an app for finding top-performing hashtags. After growing it organically for a bit, he started doing paid ...
Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo
02 Dec 2020
Contributed by Lukas
Since Apple’s big announcement about upcoming privacy changes in iOS 14, mobile app developers have been scrambling to understand how these changes ...
Hot Takes — The New App Store Small Business Program
18 Nov 2020
Contributed by Lukas
In This EpisodeApple recently shocked the App Store developer community with news that small developers with revenue of less than $1M per year will pa...
Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI
13 Nov 2020
Contributed by Lukas
Starting a mobile-first subscription app business can be tough — there are a lot of decisions to make. Should you bootstrap or raise investor fundin...
The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent
30 Oct 2020
Contributed by Lukas
We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness ...
Introducing the Sub Club Podcast — Jacob Eiting & David Barnard
29 Oct 2020
Contributed by Lukas
Welcome to the Sub Club podcast: a deep dive on building and growing subscription app businesses. Hosts David Barnard and Jacob Eiting will guide you ...