On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.Top Takeaways💰 Not all problems can be solved with money, so see if you can fix your own problems internally — like team communication — before paying for external help.💡 Highly relevant ASO keywords with lower search volumes are a better bet for engaging audiences earlier and seeing snowballing success.🌅 Putting a paywall early enough in the onboarding process might just supercharge revenue and growth.📰 When you don’t have an advertising budget, start with local journalists and tie press releases to key events in the year.🌳 Organic referral mechanisms — ****like screen sharing success and milestones — can be very effective while enhancing user experience.About Ania Wysocka👨‍💻 Founder of Rootd.💡 “I‘m so obsessed with the user experience, that it's important to work with others who also are obsessed with user experience.”👋 LinkedIn | TwitterLinks & Resources‣ Check out Rootd‣ B2B with Rootd‣ Rootd on Instagram‣ Connect with Ania on LinkedIn‣ Connect with Ania on TwitterEpisode Highlights[1:31] Strong roots: Ania created Rootd not as a result of surveys or user research, but in response to her own personal need.[8:31] Contract buzzkill: Working with contractors can be a challenge — alignment of values is the key.[10:13] Fundraiser tales: If you haven’t hit a wall in development, it might not yet be time to seek investment. Fixing internal processes first can pay dividends later.[12:53] Early ASnOwball: Sticking with keywords that might initially yield lower volumes can ultimately drive traffic that helps your app snowball. Ania found contracting ASO counterproductive.[17:49] Dialing in the funnel: A paywall at the beginning of the onboarding process increased Rootd’s revenue by five times — with no negative feedback.[20:55] Get their attention: Local journalists love to promote local business stories, and tying stories to specific world events can work wonders when there’s no advertising budget.[25:03] Apple Editor’s Choice: Sometimes it pays to be as persistent as possible in submissions for getting featured.[28:20] Paid marketing experimentation: Don’t pay for marketing until you’re ready to experiment.

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