On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.In this episode, you’ll learn:How to make the transition from growth to revenueFinding additional revenue opportunities beyond subscriptionsTips for balancing brand awareness marketing and performance marketingLinks & ResourcesVSCOClueLisa Kennelly’s LinksLisa’s LinkedInFollow Fishbrain on TwitterFishbrain’s websiteFishbrain Is on InstagramFishbrain’s Facebook pageFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related