➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The Guest⁣Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business.He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy.He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcats for some of the largest brands in the world.➡️ Show Linkshttps://www.linkedin.com/in/benjshap/https://twitter.com/benjshap/ ➡️ Podcast SponsorsHUBSPOT - https://hubspot.com/EXPRESS VPN - https://expressvpn.com/successstory/FACTOR - https://go.factor75.com/plans (CODE: SUCCESS120)➡️ Talking Points⁣00:00 - Intro04:02 - Ben Shapiro's origin story 05:20 - Pivoting from a screw-up08:29 - Getting into podcasting13:37 - How to scale a business15:40 - Using podcasts to fill your sales funnel19:27 - The benefits of short-form podcasts23:46 - How to identify a podcast audience27:25 - How to hire and scale a podcasting team 35:22 - How to hire the right talent in a startup 39:17 - Hiring, staffing, and growth lessons42:08 - Why you should start more than one podcast47:47 - 10x-ing the efficacy of your advertising dollars53:30 - Scaling your sales efforts57:22 - The future of the podcast agency & media company59:50 - Why more businesses will start podcasts1:03:20 - Leaving an impact on the marketing industry1:04:36 - Where to connect with Ben Shapiro 1:05:36 - Ben Shapiro’s biggest career challenges1:07:03 - Ben Shapiro’s mentor1:07:56 - A book or podcast Ben Shaprio would recommend1:10:28 - A lesson Ben Shaprio would tell his 20-year-old self about1:10:44 - What does success mean to Ben Shapiro?

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