Eric Siu is an investor, founder and advisor to companies. He is the Chairman of digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing. Show Links https://twitter.com/ericosiu https://www.levelingup.com/ https://amzn.to/38jjHwE (aff link) Talking Points 00:00 – Eric Siu, CEO of Single Grain, Author of Leveling Up | How To Master The Game Of Live 03:24 – Eric's story 05:27 – Entrepreneurship and gaming. 09:05 – What are "power ups" and how can you use them in your life? 12:27 – The apprentice mentality - humble yourself 17:17 – Mindset shifts and mental models 19:02 – Life mission 24:17 – Eric's definition of success and the importance of leverage

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“What did the council decide on item 42?” — answered with the speaker and the moment.