Lessons - How We Rebuilt From Zero | Ilya Fedorovich - Vlog Squad Member
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In this lesson's episode, explore how entrepreneurs shift from survival driven hustle to scalable, purpose led growth, discover why service businesses struggle to scale and product ventures unlock faster expansion, understand how motivation and brand influence guide smarter market entry, and uncover the core frameworks behind building high quality consumer products.
So you made six hundred in the first year, plus minus. How do you scale this out? And as you grew it out, uh, what lessons did you learn about building out a services based business? Why did you not grow this out to a fifty million dollar, a hundred million dollar organization? What was the life cycle of the plumbing business?
Yeah, so I stayed uh my dad and I partnered and we stayed together for I think it was six years. uh f five or six years. And from the first year to the second year I think we made like one point eight or two. And then the third year is like three million. Um And we never really we never really went past that. And the reason is It's very, very difficult to scale. A Trades Business. And the reason is You rely on tradesmen. Unfortunately, as of right now, there's a huge, huge, huge lack of tradesmen. So The number one thing to scalability in the trades business again is tradesmen. When you don't have tradesmen, you can't scale because you don't have enough people to provide the service. So that that was the reason that um that we weren't able to scale further.
Now if I if I stayed, obviously I would have figured out a way to do so. I would have raised money and I would have said, Okay we're gonna post on every single ad or every single job pla platform. We're gonna go to cr career fairs. We're gonna, you know, put fucking hiring now, ten thousand dollar bonus on it. Like we'll we would have figured it out. That's not the problem.
What lessons did Ilya learn from scaling his plumbing service business?
The problem is I was given the opportunity to uh be able to scale my other businesses that I'm currently in much quicker. So I I saw that and I said, okay, this business businesses scale to where it could be as of right now. It's making good money. You know, I can keep doing that. Um, but the opportunity that I have at hand is is gonna be able to get a return on my time. Uh Money return on my time much quicker.
So when you're motive when you when you started this plumbing business, your motivations were literally eat and survive and pay rent. But a couple of years later, motivations changed. So when you started to scale up these other businesses, what were those businesses? What were your motivations? And maybe maybe those motivations have carried through today, but what motivated you when you started to go into other avenues?
So well my two other avenues right now are Zila. which is my fitness brand, and Dover's Pizza, which we haven't launched yet, but we're launching hopefully this fall. Um The scalability on those two is are different with the product, A because a product you don't require tradesmen, right? Skilled tradesmen. I like I said, tradesmen is like a it's far and few between. So all you have to have here is money, product and marketing. And people in the warehouse which are much easier to hire than tradesmen. Um with with the pizza business, uh it's a very scalable concept for many reasons. Number one, we don't have many things on our item. Number two, uh my my friend who's backing it is very well known uh and has a lot of influence.
So I'm able to use that to my benefit, right? Um But I'm sorry, I I I don't know if I answered your question or if
Um no, it was just like no no no you're you're cool. Like I guess so so you have okay, so you have you have the pizza business that you're gonna launch, you have Zila. Um I know you have a like a podcast as well, but I meant like what motivates you, like what what gets you excited? So yeah, scalability for sure. But there's like a million and one products that you probably could have taken to market. So when you when you launch Zila or when you watch the when you launch the pizza business, like what's the conversation about like why are we taking this particular product to market?
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