➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryPaul Rice is a social entrepreneur and the founder of Fair Trade USA, a nonprofit organization dedicated to certifying fair trade products and promoting ethical sourcing. Under his leadership, Fair Trade USA has helped farmers and workers in developing countries secure better wages, safer working conditions, and sustainable livelihoods. Rice's commitment to fair trade began in Nicaragua, where he spent over a decade working with coffee farmers to establish cooperative models. His efforts have since expanded the fair trade movement in the U.S., making ethically sourced goods more accessible to consumers. Rice is a strong advocate for corporate social responsibility and has received numerous awards for his impact on global trade and sustainability. ➡️ Show Linkshttps://www.instagram.com/paulrice_fairtrade/ https://www.linkedin.com/in/pauldrice/ ➡️ Bookshttps://www.amazon.com/Every-Purchase-Matters-Companies-Consumers/dp/1541704037 ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Lingoda - https://try.lingoda.com/successstory (Code: scott25)Vanta - https://www.vanta.com/scottCreate Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073NordVPN - https://nordvpn.com/success/My First Million Podcast - https://www.mfmpod.comFederated Computer - https://www.federated.computerCornbread Hemp - https://cornbreadhemp.com/success (Code: Success)FreshBooks - https://www.freshbooks.com/pricing-offer/Porkbun - https://porkbun.comBank On Yourself - https://www.bankonyourself.com/scottBambooHR - https://www.bamboohr.com/freedemoStash - https://get.stash.com/successstoryNetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/clary ➡️ Talking Points00:00 - Intro05:40 - What Does Fair Trade Certification Really Mean?06:22 - Paul Rice’s Journey into Fair Trade19:11 - Who Profits from Farmers’ Struggles?21:17 - Bringing Fair Trade to the U.S. – A Tough Sell26:11 - Sponsor Break28:50 - Shocking Truths About Non-Fair Trade Products36:10 - Is Fair Trade Just Greenwashing?43:10 - Fair Trade Failures – Why Starbucks Couldn’t Make It Work49:47 - Paul Rice’s New Book – What’s the Message?52:16 - Sponsor Break54:29 - Does Fair Trade Actually Make Things More Expensive?58:17 - Why Social & Environmental Justice Go Hand in Hand1:02:04 - How Trump’s Policies Impact Fair Trade1:10:09 - What’s Next? New Products for Fair Trade1:13:30 - How to Build an Ethical, Sustainable Business1:23:25 - Paul Rice’s Most Important Lesson for His Kids

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“What did the council decide on item 42?” — answered with the speaker and the moment.