➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK ➡️ About The Guest Theresa DePasquale pivoted from being the entrepreneurial powerhouse behind a series of thriving health clubs in Tampa Bay to becoming a digital trendsetter in the vast expanse of online branding. Launching her Instagram footprint in 2012, she quickly demonstrated her marketing prowess, turning multiple brand pages into significant revenue streams, most notably her personal brand @TheresaDepasquale which commands an audience of over 220k.By 2018, Theresa had founded Capture Social Group, a consulting powerhouse, which not only advises national firms and industry leaders on brand amplification but has evolved to provide end-to-end management and content solutions. Specializing in the health, wellness, and lifestyle verticals, Theresa's guiding ethos is to empower brands, making them resonate with an engaged and passionate audience. ➡️ Show Linkshttps://www.instagram.com/theresadepasquale/https://www.linkedin.com/in/theresadepasquale/ ➡️ Podcast SponsorsHubspot — https://hubspot.com/ Butcherbox - https://butcherbox.com/success (Code: success)Justin Wine - https://justinwine.com/ (Code: success)My First Million Podcast - https://www.youtube.com/@MyFirstMillionPod/DeleteMe — https://joindeleteme.com/success (Code: success) NetSuite — https://netsuite.com/scottclary/Factor — https://factormeals.com/successpod50 (Code: successpod50)HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)Munch— https://www.getmunch.com/ (Code: success)ZBiotics — https://zbiotics.com/success (Code: success) ➡️ Talking Points00:00 - Introduction02:25 - Origin Story: Meet Theresa Thepasquale06:40 - Standing Out in Social Media Marketing11:48 - Persuading Business Leaders15:00 - The Power of Personal Branding21:06 - Old vs. New Social Media23:28 - Influencers vs. Experts29:45 - Sponsor: My First Million Podcast30:18 - Cracking the TikTok Code31:27 - Instagram Insights34:00 - The Value of Authentic Content36:45 - TikTok and Data Privacy37:39 - Exploring the Metaverse39:08 - Paid Badges on Twitter and Instagram40:26 - Top Instagram Features43:56 - AI in Content Creation45:10 - Fitness-Inspired Habits54:25 - Benefits of Meditation1:00:14 - Connecting with Theresa Online1:00:42 - Defining Success with Theresa

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