In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations. The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers. In this episode, you will learn: How has the buyer's journey shifted in recent times, and what does it mean for coaches? What can coaches do to leverage SEO and email marketing to attract clients effectively? How can content and collaboration play a crucial role in building trust and credibility in the coaching industry?

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