Sweat Equity

The New Rules Of YouTube In 2026 W/ Paddy Galloway

18 Feb 2026

Contributed by Lukas

In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thu...

You Need To Understand These 6 Shifts To Win On Social Media in 2026

10 Feb 2026

Contributed by Lukas

In this episode, Alex and Brian cover the social media defining shifts brands need to focus on now if they want to win on social in 2026. The game isn...

Become A Successful Creator In 2026 - W/ Matt Choi

27 Jan 2026

Contributed by Lukas

In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when yo...

How To Win On Instagram In 2026

21 Jan 2026

Contributed by Lukas

In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 k...

How Brands Can Tell Better Stories In 2026

06 Jan 2026

Contributed by Lukas

In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compellin...

How To Charge An ABSURD Amount For Your Product

30 Dec 2025

Contributed by Lukas

In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about yo...

This Company is Taking Down Hollywood With Creators

23 Dec 2025

Contributed by Lukas

In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big sc...

Forecasting the 7 Unexpected Marketing Shifts That Will Redefine 2026

16 Dec 2025

Contributed by Lukas

In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they ...

Brand Predictions To Build A Cult Following In 2026

10 Dec 2025

Contributed by Lukas

In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (...

The 22 Immutable Laws Of Content (Don't Break These)

02 Dec 2025

Contributed by Lukas

There's law brands can't break if they want to win in 2026. In this episode we go over the first 11.As always, appreciate you all listening, and don't...

The Viral Marketing Cheat Code: 7 Steps To Guarantee A Winning Campaign

25 Nov 2025

Contributed by Lukas

Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repea...

Decoding The 4 Reasons Brand FAIL (and how to avoid)

18 Nov 2025

Contributed by Lukas

In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show...

The Art Direction Playbook for Brands (From A to Z)

11 Nov 2025

Contributed by Lukas

Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direc...

If You're Starting On LinkedIn In 2026, Do This

04 Nov 2025

Contributed by Lukas

In this episode, Tommy (who's agency creates LinkedIn content for a living) breaks down how brands and myself (Alex) can win on LinkedIn. Not just the...

Creating Viral Content Ideas For Our Subscribers Brands (No prep)

28 Oct 2025

Contributed by Lukas

We’re back with more live audits of your brands. For each brand, we cooked up a unique & actionable content strategy. Want your brand to be audi...

Revealing Psychological Tactics Used By $100M Brands (No Gatekeeping)

21 Oct 2025

Contributed by Lukas

Brian & Alex dive into the elite marketing tactics of Norse Organics, Froya and Arctic Goddess to spot trends and patterns any business owner can ...

How To Make Your Content Addictive in 29 Mins

14 Oct 2025

Contributed by Lukas

In this episode, you'll learn how to:Create a hook that's unique to you as a creator or brandCreate content at scaleDevelop your brand social showsDev...

The Untold Secrets Behind a $200M Beauty Empire

07 Oct 2025

Contributed by Lukas

Brian sits down with Brent Ridge and Josh Kilmer-Purcell, founders of Beekman 1802, for a live-recorded conversation in NYC. They share behind-the-sce...

Content Strategists Create Viral Content Ideas For 3 Brands Live (No Planning)

30 Sep 2025

Contributed by Lukas

We asked all of you to submit your brands, and we picked a few to audit live on the pod. For each brand, we cooked up a unique & actionable conten...

Unlock Your Brand's VIRAL Storytelling Potential (The 2025 Playbook)

23 Sep 2025

Contributed by Lukas

From packaging to storytelling, Brian and Alex talk about all things top-of-funnel content. Expect to learn how you can master viral brand storytellin...

How I Would Build A Creator Marketing Strategy In 2026

16 Sep 2025

Contributed by Lukas

Alex sits down with Yash Chavan, founder of Saral, to break down how to win the next era of influencer marketing. From spotting outlier creators and p...

How Brands Can Master Content in 2026

09 Sep 2025

Contributed by Lukas

Alex and Brian are back to break down how to win on social in 2026. Alex dives into why brands need to act as TV channels to create viral series that ...

Why Nobody Trusts Your Brand (And How To Fix)

02 Sep 2025

Contributed by Lukas

In this episode, Brian uses 3 real-world examples of how to build in public, create social proof, and showcase subject matter expertise. These strateg...

10 Content Styles To Blow Up Your Brand in 2025 (steal these)

26 Aug 2025

Contributed by Lukas

Alex is back breaking down 10 pieces of standout content to uncover what makes them go viral. From Deer Island Golf to Nude Project to the Ritz Paris,...

7 Binge-Worthy Brand Strategies You’ll Want to Copy

19 Aug 2025

Contributed by Lukas

In this episode, Alex takes the lead in discussing how to create a series of episodes centered around your brand's story. Using examples like Yianni M...

The $500M Micro-Influencer Strategy That Nobody is Talking About

12 Aug 2025

Contributed by Lukas

Brian & Alex take this episode to discuss the new-age micro-influencer playbook. This modern content engine is on the cutting edge and is successf...

The Secret Formula for Viral Content (Reviewing 10 pieces of 10/10 content)

05 Aug 2025

Contributed by Lukas

In this episode, Alex breaks down 10 pieces of 10/10 content to uncover the secret formula for viral content. From coffee to apparel to rugs, Alex cov...

How To Thrive in the AI Marketing Revolution with Brett Malinowski

29 Jul 2025

Contributed by Lukas

Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army in today’s attention economy. They dive into Brett’s vi...

The Art of World Building: Late Checkout

22 Jul 2025

Contributed by Lukas

Alex and Brian dive into the power of building brand universes, using Late Checkout as a standout example of a brand doing it right. They break down h...

How To Build a Brand That Lasts Forever

08 Jul 2025

Contributed by Lukas

In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, Mary...

Master The Art Of Brand Storytelling

30 Jun 2025

Contributed by Lukas

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more tha...

The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)

24 Jun 2025

Contributed by Lukas

Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They d...

Brand Building With AI: Live Shopping, AI UGC & More

17 Jun 2025

Contributed by Lukas

In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss t...

How Your Brand Can World Build in 35 Min

10 Jun 2025

Contributed by Lukas

Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. Th...

Content Strategist Breaks Down How BPN Added 50,000 Followers In 3 Days

03 Jun 2025

Contributed by Lukas

In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From ...

World-Class Brand Strategist Explains What Makes A Brand Unforgettable

03 Jun 2025

Contributed by Lukas

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on socia...

How To Position Your Product As Luxury

20 May 2025

Contributed by Lukas

Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-...

4 Proven Ways to WIN In a Saturated Market

13 May 2025

Contributed by Lukas

In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but...

How Bryson Dechambeau Is Becoming The Mr. Beast Of Golf

29 Apr 2025

Contributed by Lukas

CHAPTERS00:00 - Intro & Outrageous Hooks3:29 - Athletes & Celebs Marketability7:29 - Utilizing Captions in Content8:45 - Athletes Content Pote...

Why Your Brand Needs To Become A Moodboard

22 Apr 2025

Contributed by Lukas

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how peop...

Road to 500k Followers: Step-by-Step how to build a massive personal brand

15 Apr 2025

Contributed by Lukas

CHAPTERS:00:00 - Alex’s Follower Goals3:00 - Plan to Achieve 500k Followers7:19 - Day In the Life Content10:35 - Brian & Alex Beef12:18 - Missin...

How To Take Your Content From Good To Great in 39 Minutes

08 Apr 2025

Contributed by Lukas

We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks...

How To Pull Off The Perfect Product Launch in 36 Minutes

02 Apr 2025

Contributed by Lukas

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by...

5 Marketing Lessons From Creator Led Brands You Can Use in 2025

02 Apr 2025

Contributed by Lukas

Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. ...

31 Min To Develop Your Founder Content Strategy

02 Apr 2025

Contributed by Lukas

Get everything you need to create Founder-Led Content that helps get eyeballs on your brand. Alex & Brian deep dive the strategies of several top ...

How To Turn Your Brand Into a Thought Leader

02 Apr 2025

Contributed by Lukas

We’re taking a deep dive into the world of thought leadership and how brands can position themselves as experts in their field. Throughout the episo...

Why Your Brand Needs A Social Show

02 Apr 2025

Contributed by Lukas

In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 20...

World-Building 101: Create a Brand People Obsess Over

18 Feb 2025

Contributed by Lukas

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break dow...

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

11 Feb 2025

Contributed by Lukas

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are...

Transform Your Brand's Aesthetic in 53 Minutes

04 Feb 2025

Contributed by Lukas

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impac...

How to Build a 9-Figure Performance Brand

28 Jan 2025

Contributed by Lukas

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-...

This Is How Your Brand Needs To Tell Stories

21 Jan 2025

Contributed by Lukas

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling,...

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

14 Jan 2025

Contributed by Lukas

Want to build a premium brand that people are willing to pay more for?Brands today need more than great products—they need great storytelling. In th...

Building an 8-Figure Business in 2025: What 2024 Taught Us

07 Jan 2025

Contributed by Lukas

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major...

Create a Perfect Content Strategy in 49 Minutes

31 Dec 2024

Contributed by Lukas

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.From creating cohesive b...

5 Brand Social Trends You Need To Know For 2025 Ft. Oren John

24 Dec 2024

Contributed by Lukas

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve grow...

How to Build A Cult Following In 2025

17 Dec 2024

Contributed by Lukas

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives ...

How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John

10 Dec 2024

Contributed by Lukas

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fi...

Everything Your Brand Needs To Go Viral In 2025

03 Dec 2024

Contributed by Lukas

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.We break dow...

Everything You Need to Start a 100K Per Month TikTok Shop in 2025

26 Nov 2024

Contributed by Lukas

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.In this episode, we share step-by-step strategies for growing your ...

If I Started Creating Content As a Brand In 2025, I'd Do This

19 Nov 2024

Contributed by Lukas

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven mar...

I've Worked With 35,000+ Influencers - Here's what you need to know

12 Nov 2024

Contributed by Lukas

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use com...

How to Create Cult-like Customers in 36 Mins

05 Nov 2024

Contributed by Lukas

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loya...

This Wallet Brand Generated $10M in 30 Days with 1 Giveaway

29 Oct 2024

Contributed by Lukas

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and...

Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo

22 Oct 2024

Contributed by Lukas

In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/m...

2x Your Black Friday Revenue in 41 Mins

15 Oct 2024

Contributed by Lukas

Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the comp...

How Peter Attia’s Protein Bar Made $10M in 3 Weeks

08 Oct 2024

Contributed by Lukas

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below...

How to Hire a $10M+ Content Team in 40 mins

01 Oct 2024

Contributed by Lukas

Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in...

Develop An 8-Figure Content Strategy in 30 Mins

24 Sep 2024

Contributed by Lukas

In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, ...

How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop

17 Sep 2024

Contributed by Lukas

In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's ...

How To Create A Cult Following in 40 Mins

10 Sep 2024

Contributed by Lukas

Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" fol...

Why Your Ads Aren’t Converting (And How to Fix Them)

03 Sep 2024

Contributed by Lukas

We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launchIn episode 43, Brian dives in...

POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster

27 Aug 2024

Contributed by Lukas

In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the worl...

Building 8-Figure Growth Playbooks LIVE (Part 2)

20 Aug 2024

Contributed by Lukas

Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could ...

How to Build an 8 Figure Brand In 37 Mins (Part 1)

13 Aug 2024

Contributed by Lukas

In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insight...

Your Playbook To Disrupt Bigger Brands

06 Aug 2024

Contributed by Lukas

In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with tech...

Learn To Create More Shareable Content In 47 Minutes

30 Jul 2024

Contributed by Lukas

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy...

Wimbledon Gains 1M New Followers in 14 Days with this Strategy

23 Jul 2024

Contributed by Lukas

In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Ka...

This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing

16 Jul 2024

Contributed by Lukas

Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic t...

How This Brand’s Content Playbook Drives 450K Monthly Site Visits

09 Jul 2024

Contributed by Lukas

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, i...

Develop Your Brand Content Playbook in 48 Mins

02 Jul 2024

Contributed by Lukas

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas v...

35 Mins to Develop Your Founder Brand Content Playbook

25 Jun 2024

Contributed by Lukas

In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like t...

How This Gum Brand Did $1M with 3 TikTok's

18 Jun 2024

Contributed by Lukas

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summ...

Breaking Down Liquid IV's Product Launch Framework

11 Jun 2024

Contributed by Lukas

In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liqu...

How Dupe.com Gained 32 Million Views in 60 Days

04 Jun 2024

Contributed by Lukas

In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pit...

How Strava Grew To $300M In Revenue

21 May 2024

Contributed by Lukas

In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in re...

48 Min To Develop The Best Content Strategy

14 May 2024

Contributed by Lukas

Developing a content strategy is incredibly difficult. But it's the core of any growth engine. It impacts your emails, SMS, ads, landing pages, copy, ...

A Simple Framework To Never Run Out Of Content Ideas

08 May 2024

Contributed by Lukas

In this episode, Alex and Brian discuss to frameworks to help you scale your biz.The first is the race-car framework which will help you dissect what ...

How to find $1M business ideas

30 Apr 2024

Contributed by Lukas

So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity.As alwa...

This Company Does $40m Selling Tape

23 Apr 2024

Contributed by Lukas

Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and p...

I turned $0 into $30M before 30 with Robert Oliver

16 Apr 2024

Contributed by Lukas

Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to ...

How To Build An $60M TikTok Shop Funnel

09 Apr 2024

Contributed by Lukas

Alex and Brian show you how to blow up using TikTok Shop and share brands on track to do over $50M in revenue. Then they break down RAD Global's uniqu...

How To Build A 7-Figure Brand From Scratch w/ Oren John

02 Apr 2024

Contributed by Lukas

You have a vision for a million-dollar brand but then reality sets in...You don't know where to start. How to build a brand book. Or set up a website....

How To Grow A 7-Figure Podcast With Ben Wilson

26 Mar 2024

Contributed by Lukas

Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jor...

020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity

19 Mar 2024

Contributed by Lukas

Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. The...

019 - Closing Deals on SHARK TANK. How Brian became a Serial Entrepreneur.

12 Mar 2024

Contributed by Lukas

As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first p...

018 - From Barback to CEO: Alex's Unbelievable Marketing Career EXPLAINED.

05 Mar 2024

Contributed by Lukas

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his lon...

017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway.

27 Feb 2024

Contributed by Lukas

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't c...

016 - Discovering your PERFECT Content Strategy with JT Barnett.

20 Feb 2024

Contributed by Lukas

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation tha...

015 - Nice Kicks Founder & CEO on Keeping Your Media Company Relevant in 2024.

13 Feb 2024

Contributed by Lukas

Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey grow...