Sweat Equity
Episodes
014 - Ex-Nike Marketing Director Reveals Billion Dollar Brand Secrets.
06 Feb 2024
Contributed by Lukas
In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling ad...
013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.
30 Jan 2024
Contributed by Lukas
Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page a...
012 - Why You Need To Pay Attention To The Decline Of Legacy Media.
23 Jan 2024
Contributed by Lukas
Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million mov...
011 - How to Get Your First 10k Followers on Instagram.
16 Jan 2024
Contributed by Lukas
If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep ...
010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
09 Jan 2024
Contributed by Lukas
Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a hi...
009 - This company will spend $700k on direct mail to generate $19M.
26 Dec 2023
Contributed by Lukas
In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from t...
008 - How GTA 6’s “leak” racked up 150m views in a week.
19 Dec 2023
Contributed by Lukas
Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offe...
007 - The Lego Cinematic Universe is BLOWING up Lego's sales.
12 Dec 2023
Contributed by Lukas
Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego...
006 - Exposing the Secrets behind a $100M DTC brand with Oren John.
05 Dec 2023
Contributed by Lukas
Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company...
005 - This business is FAILING. Here's how we would save it.
28 Nov 2023
Contributed by Lukas
In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloa...
004 - Snoop Dogg’s “Done with smoke” Ad, and why it worked so well.
21 Nov 2023
Contributed by Lukas
Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discu...
003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.
15 Nov 2023
Contributed by Lukas
Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows ...
002 - How Deion Sanders got 400m People Talking About Sunglasses.
08 Nov 2023
Contributed by Lukas
This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders d...
001 - The 9-Figure Creator Brand Playbook.
26 Oct 2023
Contributed by Lukas
Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.Today’s episode is all about creator brands, and why ...