Sweathead, A Strategy Podcast
Episodes
5 Trends for 2023 In 25 Minutes with Vayner - The Sweathead Trend Bender Series (Olayinka Ajibola & Hayley Grant, Vayner)
24 Jan 2023
Contributed by Lukas
To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you...
5 Trends For 2023 In 25 Minutes with Will Poskett, Defiant - The Sweathead Trend Bender Series
23 Jan 2023
Contributed by Lukas
To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you...
7 Career Planning Exercises For 2023 and Happy Anniversary To Sweathead
21 Jan 2023
Contributed by Lukas
A big thank you to the Sweathead team and all the speakers for making The Sweathead Get-Ahead happen on January 20, our five-year anniversary. W...
A Day In The Life Of A CSO Who Became A CEO - Justin Graham, CEO M&C Saatchi Group
16 Jan 2023
Contributed by Lukas
Justin Graham runs M&C Saatchi Group in Australasia. He started in management consulting then moved to Leo Burnett Sydney as an account planner. I sat...
Wieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald's
09 Jan 2023
Contributed by Lukas
It's not every day you get to hear two strategy leaders compare and contrast their agency's Gold IPA Effectiveness Papers. But Senior Planner at Brave...
7 Strategist Affirmations And A Heads-Up About What Sweathead Is Up To This Year
07 Jan 2023
Contributed by Lukas
Friends, Sweathead celebrates its fifth anniversary on January 20, 2023, with a live event called "The Sweathead Get-Ahead". RSVP at http://www.sweath...
When A Head Of Strategy Heads To Hospital Because Of What's Happening In His Head - Thom James, One Green Bean
12 Dec 2022
Contributed by Lukas
Thom James is Head of Strategy at One Green Bean, part of the Havas network, in the UK. Recently, he was hospitalized due to deteriorating mental heal...
How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
08 Dec 2022
Contributed by Lukas
Santi Pochat is Vice President of Marketing at LinkedIn and he believes that beautiful ideas can come from the worst ideas. And this is what we discus...
Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer
05 Dec 2022
Contributed by Lukas
In this episode of Sweathead, James Hankins discusses two big topics: marketing concepts he's infatuated with and how he published his way through–t...
The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist
01 Dec 2022
Contributed by Lukas
In this episode of Sweathead, I discuss cross-culture kids with Sean Choi. Cross-culture kids are people who grow up between two or more cultures. The...
750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe
28 Nov 2022
Contributed by Lukas
Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festi...
5 Insights About Insight Hunters, According To You (Plus A Free Deck)
21 Nov 2022
Contributed by Lukas
In this episode, we look at five insights about insight hunters as suggested by strategists. You can find the deck here: https://bit.ly/insighthunters...
Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
17 Nov 2022
Contributed by Lukas
You can find this episodes on Instagram @markpollard. You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of ...
Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands
09 Nov 2022
Contributed by Lukas
Eden Swanson is Group Planning Director at Carmichael Lynch in Minneapolis. Her team picked up a Gold Effie in 2021 as well as a bronze in the Connect...
Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith
03 Nov 2022
Contributed by Lukas
Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that hel...
The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long
31 Oct 2022
Contributed by Lukas
British Airways has just launched a new positioning "A British Original" and a new campaign "Every Reason You Fly". The campaign breaks conventions by...
When Every Single Day Hurts - John Lyons, Senior Marketer
27 Oct 2022
Contributed by Lukas
In this episode, I speak with John Lyons, a senior marketer who was recently at the LEGO Group. John has been weathering a difficult few years. ...
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
23 Oct 2022
Contributed by Lukas
Susan Coghill is the Chief Marketing Officer of Tourism Australia. Susan and her team have just launched a new campaign with their agencies M&C Saatch...
Case Study: Repositioning A Hotel-Booking App From "Rooms" To "Spaces" - Mayur Hola, Global Head of Brand at OYO
17 Oct 2022
Contributed by Lukas
Mayur Hola is a former creative director who now runs India's OYO brand. OYO helps small- and medium-sized hotels sell their rooms. They've been winni...
Case Study: Increasing Vaccinations In North Texas For Dallas Regional Chamber - Tim Gingrich, SVP, Strategy
10 Oct 2022
Contributed by Lukas
Tim Gingrich, along with his team at Edelman and his clients at Dallas Regional Chamber, recently picked up a couple of trophies at the 4A's Jay Chiat...
Playing Games With Brands (And How To Help Them Find Their Place In Gaming) - James Whatley, CSO
03 Oct 2022
Contributed by Lukas
James Whatley is Chief Strategy Officer at UK agency Diva. Diva works with gaming brands but they also help non-gaming brands get into gaming. James i...
Live Strategy Workshop With TEACH - Recruit More STEM Teachers Right Now, Please
20 Sep 2022
Contributed by Lukas
This Sweathead episode is a live workshop in front of a virtual audience of about 60 people. Working with the team at TEACH, we try to crack a strateg...
“I’m creative but am I strategic, too?” - Share This With Your Creative Teams
12 Sep 2022
Contributed by Lukas
Ever felt creative but uncertain about how strategic you were? What about the other way around? In this episode, we get into both of these situations....
Sharing Creative Briefs With Creative Teams - Sit And Talk, Chelsea NYC
31 Aug 2022
Contributed by Lukas
Sharing creative briefs with creative teams is intimidating when you're starting out. In this episode, I share some history, including "I didn't write...
The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy - Derek Walker, CEO brown & browner
24 Aug 2022
Contributed by Lukas
In 2021, Derek Walker lit up our first ever strategy conference The Sweathead Do-Together. His talk about fear in advertising sent chills through ov...
Why Some People Pursue Mediocrity plus Strategist Support (9 Listener Questions Answered)
16 Aug 2022
Contributed by Lukas
In this episode, we discuss mediocrity and why some people need it plus I answer nine questions while walking through New York City. The questions inc...
Freelancing Without Fear - Lydia Taylor, Sophie Cross, and Howie Chan
08 Aug 2022
Contributed by Lukas
Freelancing can smell like freedom but it can also reek of fear. “I can’t wait to be my own boss…but what if I can’t manage myself?” “I’...
Invisible Genius – Four Black Strategists Discuss Life In Advertising
01 Aug 2022
Contributed by Lukas
For this episode of Sweathead, VMLY&R's Kevin Brockenbrough collects a few of his favorite minds to share their experiences as black strategists worki...
Creative Bosses Give 4 Strategists Feedback Live and In The Face - Jill Applebaum, Kieran Ots
25 Jul 2022
Contributed by Lukas
Sharing a creative brief with creative teams can be scary, right? Well, how about presenting strategy to a Chief Creative Officer and an Executive Cre...
One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother
18 Jul 2022
Contributed by Lukas
Maria Van Buskirk is Head of Strategy at Media by Mother. Mother is notorious for its creativity. So you'd expect Media by Mother to be notorious for ...
A Cluster Of Moods plus Strategist Support (8 Listener Questions Answered)
05 Jul 2022
Contributed by Lukas
For details about the Sweathead Strategy Summer Camp, go to: http://www.Sweathead.com
Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
30 Jun 2022
Contributed by Lukas
We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work...
When Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO
27 Jun 2022
Contributed by Lukas
Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan wa...
A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore
23 Jun 2022
Contributed by Lukas
Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey. In this episode of S...
The Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB
20 Jun 2022
Contributed by Lukas
Archana Mahadevan is VP, Director of Strategy at DDB Chicago. Archana was born in India and came to the United States to attend college. She has been ...
Born To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer
16 Jun 2022
Contributed by Lukas
Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're simply...
Managing A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney
13 Jun 2022
Contributed by Lukas
Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. Agencies a...
A Strategy For Binge-Drinkers - Rodolfo Estrada, BBDO
09 Jun 2022
Contributed by Lukas
Rodolfo Estrada is a fresh new planner at BBDO in Guatemala. He recently took The Sweathead Strategy Accelerator, our 6-week strategy course. And I th...
Web3 For Cynical Strategists with Accenture Song's Mara Rigney
06 Jun 2022
Contributed by Lukas
After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song. "With Web3" is such a...non-spec...
An Exit Strategy For Burnout - Austin Powers
02 Jun 2022
Contributed by Lukas
Austin Powers is currently in Phuket, Thailand. He recently burned out. In Phuket, he hopes to rekindle himself. Austin had been working in Taiwan as ...
Rebuilding An Advertising Agency After A Public Crisis - The Richards Group
30 May 2022
Contributed by Lukas
David Snell and Christopher Owens have worked at The Richards Group in Dallas for fifty years. Combined. That's a long, long time. David is TRG'...
If Hiring Strategists Were Easy, Anybody Could Do It - Brinn Phillips, Dino Demopoulous
26 May 2022
Contributed by Lukas
Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are tor...
Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace
23 May 2022
Contributed by Lukas
It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it. This episode of...
The Twisted Reality of Strategy Bosses - Monologue
19 May 2022
Contributed by Lukas
Strategy bosses are humans, too. It's true. In this episode, we run through ten tensions that follow around most strategy bosses from an analysi...
Strategy Practice with Karan Taneja and Syed Shozab Abbas - Five Attempts At The Four Points
16 May 2022
Contributed by Lukas
Strategists Karan Taneja and Syed Shozab Abbas recently shared a bunch of practice strategies online. In this episode, we look at five of them: Sell...
Are You Trying To Sound Like A Strategist Or Are You Trying To Sound Clear? - Bedside Monologue
12 May 2022
Contributed by Lukas
If you'd like to read this episode, go to this link: https://www.instagram.com/p/CdbxeOTpGg0/ My first in-person masterclass will happen in NYC on Thu...
The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley
09 May 2022
Contributed by Lukas
In this week's episode of Sweathead, we speak with Sahar Mehdi (Digital Strategist, WE Codeword) and Kate Endeley (VP, Multicultural Strategy Director...
Building An Agency As Your Country Glitches - Kavinda Welagedara, CSO
02 May 2022
Contributed by Lukas
Kavinda Welagedara is Chief Strategy Officer at Fudge, an eight-person agency born during the pandemic. He's based in Colombo, Sri Lanka, a city and a...
Crossing Borders - Applying For Overseas Advertising Jobs
25 Apr 2022
Contributed by Lukas
Over 100 people joined us for this panel about getting jobs overseas. It features: - Payal Pereira who recently got her first job in New York at Syl...
When Are We Done? A Note About Strategic Rigor And Job Titles - Walk And Talk, Dallas (fixed it!)
16 Apr 2022
Contributed by Lukas
Shoutouts to all the Dallas strategists who came down to Happiest Hour last night. It was great to be among people for many reasons including how the ...
Put Some Art Into Your Strategy - Harriet Kindleysides, Senior Strategist
11 Apr 2022
Contributed by Lukas
Harriet Kindleysides is Senior Strategist at Nice and Serious in the UK. She also writes a newsletter called 'A Strategist’s Guide to Art' in which ...
Handling Major Strategy Career Shifts - Ben Culpin, Managing Partner
04 Apr 2022
Contributed by Lukas
Ben Culpin is a managing partner at Amsterdam agency Lifely. He turned in a 5-year freelance strategy career to join a company he knew well - as a fre...
What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group
28 Mar 2022
Contributed by Lukas
Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights. Recently, he published an article on L...
Selling Party Goods During Lockdown - Sweathead Accelerator Work With Senior Strategist Taylor Marks
21 Mar 2022
Contributed by Lukas
Taylor Marks is a senior strategist at SixSpeed in Minneapolis. Taylor completed the very first public Sweathead Strategy Accelerator in 2021. I liked...
Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych
16 Mar 2022
Contributed by Lukas
Immediately after speaking with Philipp Paster on Friday, March 11, 2022 (the episode before this one), I spoke with three more Ukrainians about their...
Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine
14 Mar 2022
Contributed by Lukas
Sweathead Facebook group member Philipp Paster lives in Kyiv, Ukraine. Much of his family is there, too. But everyone lives in different apartments.&n...
Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist
07 Mar 2022
Contributed by Lukas
Günel Sadigova is eight months into her first strategy role. A pandemic strategy baby (if that's a thing), Günel was once a professional pianist. Sh...
Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered
28 Feb 2022
Contributed by Lukas
"Any advice for my first strategy job?" is a big question. In this episode, I try to answer it along with eight other questions, including: - Can you ...
What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
21 Feb 2022
Contributed by Lukas
Strategy is an odd job. It’s doused in ambiguity and riddled with confusion while sounding important at all times. This is why we brought in Pilar M...
Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein
14 Feb 2022
Contributed by Lukas
So. Many. Trends. But what's really worth our attention? In this episode of Sweathead, Chike Ume (Essence, Seattle), Hayley Grant (VaynerMedia, ...
Eight Things New Strategists Will Know Once They’re Old Strategists
10 Feb 2022
Contributed by Lukas
The strategy career has been kind to me. Frustrating but kind. And I hope it’s kind to you. I often get this question, “Any advice for someone ne...
The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
07 Feb 2022
Contributed by Lukas
Nick Hirst is Executive Strategy Director at adam&eveDDB in London. He's twenty years into his planning career. He's been at adam&eveDDB for e...
From Burnout To Making Decisions About Where And How To Live - Pooja Munshi, UN Environment Programme
31 Jan 2022
Contributed by Lukas
Pooja Munshi is Head of Web, Data Analysis, and Digital Transformation at the UN Environment Programme. She's based in Nairobi, Kenya, but she's lived...
Strategy While Exhausted - Solo Chat
24 Jan 2022
Contributed by Lukas
In this episode I run you through some recent student work from the Sweathead Strategy Accelerator (thanks to Colin Craig from Moon Rabbit) as well as...
From Full-Time Rapper to Full-Time Strategist - Rakaa Taylor, Dilated Peoples
17 Jan 2022
Contributed by Lukas
In today's Sweathead episode, Rakaa Taylor shares with us how he made the leap from being a rapper, musician, and artist to being a full-time strategi...
Leading with Instinct - Ambika Pai, Chief Strategy Officer
10 Jan 2022
Contributed by Lukas
In today's Sweathead episode, Ambika Pai teaches us what Instinctual Leadership is and why it is important for leaders and managers to learn how to le...
15 Strategy Questions Answered - Walk and Talk, Central Park (bye bye 2021)
31 Dec 2021
Contributed by Lukas
Last episode of 2021! We discuss why creatives might dislike a strategist, what to do as the only creative strategist in a team, why “right” doesn...
Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant
20 Dec 2021
Contributed by Lukas
In today's Sweathead episode, Anastasia Karklina Gabriel talks about cultural intelligence and how it can affect brand strategy. She discusses how dif...
20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
14 Dec 2021
Contributed by Lukas
"Thou shalt not cut and paste the client brief." "No brief is an island." "Show the tension in the strategy." "Share it with the creatives." In today'...
Beating Isolation through ISOLATED Talks - Giles Edwards, Creative Director
09 Dec 2021
Contributed by Lukas
In today's Sweathead episode, Giles Edwards shares with us how ISOLATED Talks was born during the early days of the pandemic to help people, both in a...
Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
06 Dec 2021
Contributed by Lukas
What is it like to lead the strategy team in a social media agency right now? How can brands capitalize on social media platforms without just sprayin...
The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist
02 Dec 2021
Contributed by Lukas
In today's Sweathead episode, Dr. Clint Johns takes us on a nostalgic trip back to the heyday of magazines, particularly at Tower Records. Clint share...
The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director
25 Nov 2021
Contributed by Lukas
In today's Sweathead episode, Itumeleng Ndaba tells us how she got inspired to take up a career in advertising as an art director. She also discusses ...
Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist
23 Nov 2021
Contributed by Lukas
In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work...
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
18 Nov 2021
Contributed by Lukas
Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them g...
Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer
15 Nov 2021
Contributed by Lukas
Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-drive...
Resilience - Walk And Talk, Central Park
12 Nov 2021
Contributed by Lukas
A brief word about resilience while walking Central Park. Plus a bunch of questions from Instagram answered: What's a creative strategist? What skills...
How The Creative Brief Writer Matures - Solo Chat
03 Nov 2021
Contributed by Lukas
A quick episode about how strategists mature. But also a brief chat about sleep and exhaustion. ** Find us at http://www.sweathead.com @sweathead: htt...
How One CEO Has Led Their Agencies Through A Global Pandemic - Heeru Dingra, CEO, Isobar Group India
28 Oct 2021
Contributed by Lukas
In this Sweathead episode, Heeru Dingra talks about the challenges she has faced as a CEO managing three agencies in the midst of a global pandemic. S...
CEO 101: Getting Inside the Head of a CEO - Sara Tate, former CEO of TBWA\London
25 Oct 2021
Contributed by Lukas
In this Sweathead episode, Sara Tate talks about her experience as the CEO of TBWA\London and the valuable lessons that she learned from being the hea...
Strategy is Everywhere, But Where Do I Go To Do It? - Lydia Taylor, Freelance Strategy Lead
21 Oct 2021
Contributed by Lukas
In this Sweathead episode, Lydia Taylor talks about the many places where strategy lives -- may it be in agencies, within startups, on the client side...
How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director
19 Oct 2021
Contributed by Lukas
In this Sweathead episode, Ben Mburu takes us behind the scenes of several of his small businesses in Kenya. An account planner by profession, Ben bel...
Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered
16 Oct 2021
Contributed by Lukas
How do you start a new job without showing your impostor syndrome? How can you grow into a strategy director at an agency? How can you work in another...
Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research
14 Oct 2021
Contributed by Lukas
In this episode, Jane Cunningham and Philippa Roberts talk about marketing to women–how it's historically been and how it's been changing. We discus...
The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St
13 Oct 2021
Contributed by Lukas
A brief and gentle episode about the privileges of a strategy career. If you'd like this episode as an Instagram post, it's here: https://www.in...
How Would You Sell IKEA To Architects? - Live Strategy with Ana Škorić
09 Oct 2021
Contributed by Lukas
Over on Instagram, we often do strategy together. I'll ask for suggestions of brands and audiences. Then we'll run through some simple exercises to ar...
The Shift From Agency To Tech Platform - Tatiana Peck, Facebook Creative Shop
05 Oct 2021
Contributed by Lukas
In this Sweathead episode, Tatiana Peck voices what many of us have been experiencing in this pandemic—burnout, mourning the loss of self and identi...
The 4Cs, Get/To/By, And The Four Points (Plus 1 Million Listens!)
01 Oct 2021
Contributed by Lukas
Massive thanks for helping us reach one-million listens. Yes, it's just a number but it sounds good and you can say "one million" like the bad guy in ...
The Proust Questionnaire But For Brands - Parker Mason, Strategy Consultant
23 Sep 2021
Contributed by Lukas
What is your greatest fear? What is your most marked characteristic? Who are your heroes in real life? In this Sweathead episode with Parker Mason, we...
Sexual Harassment In Advertising - Amanda Rue
20 Sep 2021
Contributed by Lukas
Amanda Rue is a business consultant, facilitator, and the founder of The Shift Work Shop, a human resource consultancy offering consent-forward sexual...
Without A Problem, You Don’t Have A Strategy - Rodrigo Maroni, Crispin Porter + Bogusky Brazil
16 Sep 2021
Contributed by Lukas
What role does linguistics play in strategy work and in everyday life? What exactly is a problem? Is there really a right or a wrong way to deal with ...
Fast Wit: How Stand-up Comedy and Rap Can Help a Strategy Career - Asha Davis, Strategist
07 Sep 2021
Contributed by Lukas
Inspirations on strategy can come from surprising places. In Asha's case, it's stand-up comedy and rap. She takes us through the power of words and fa...
Dear Strategy Bosses, Here Are Seven Things Your Strategists Want Right Now
02 Sep 2021
Contributed by Lukas
We are about to reboot. New interviews are coming. Sweathead is now on Instagram here: http://www.instagram.com/sweathead And if you’d like to find ...
How To Use Principles, First Principles, And Problems To Have Ideas - Walk And Talk, Central Park
14 Jul 2021
Contributed by Lukas
Also I answer 15 questions from Instagram stories (@markpollard), tell you about The Sweathead Do-Together and give you four book recommendations. I h...
10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host
31 May 2021
Contributed by Lukas
What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work? Fergus O'Car...
How 550 Strategists Are Feeling Right Now - Part 1 (Plus The Sweathead Do-Together Speakers)
25 May 2021
Contributed by Lukas
In this episode, I download you about the first three findings from the recent Sweathead Feelings Check-In Survey. These are: 1. They appreciate the j...
How To Get The Advertising Industry To Understand You - Fabiola Nguembu, Account Planner
04 May 2021
Contributed by Lukas
How do you get the advertising industry and your clients to understand what you bring to the table? Fabiola Nguembu is an account planner and re...
Screenplay Techniques For Your Next Presentation - Victor Pineiro, CD & Author
27 Apr 2021
Contributed by Lukas
What if your next presentation wasn't fifty slides of numbers followed by fifty slides of tactics? What if you could present your thinking within a st...
How Insights From Outsiders Are Useful - Erika Brenner, The Outsights
23 Apr 2021
Contributed by Lukas
How are the insights of outsiders useful and how can outsiders find anything more than a stereotype? Erika Brenner has worked as a planner and insight...
If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
20 Apr 2021
Contributed by Lukas
How much of the research that brands commission ever gets used? And isn't that the point? Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2...