Talk Copy to Me | Content + Copywriting Podcast
Episodes
Before You Decide: Here's Exactly What Rewrite Your Site Looks Like
03 Apr 2026
Contributed by Lukas
Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Si...
An Honest Review of the First Round of Rewrite Your Site
01 Apr 2026
Contributed by Lukas
A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. What nobody tells...
Why Your Website Sounds Generic (And What Research Actually Fixes It)
30 Mar 2026
Contributed by Lukas
Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they...
Ordinary Is Not a Bad Word: Building a Business That Fits Your Life
10 Mar 2026
Contributed by Lukas
You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most...
Writing a Book One Blog Post at a Time
05 Mar 2026
Contributed by Lukas
What if you could write a book without the crushing weight of actually having to sit down and..write the book? See, many people freeze at the idea of...
When (and Why) to Revise Your Published Book with Jodi Brandon
24 Feb 2026
Contributed by Lukas
Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at...
The Truth About Writing a Book While Running a Business with Jessica Lackey
18 Feb 2026
Contributed by Lukas
Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can&ap...
How Do YouTube Ads Work with Jyll Saskin Gales
12 Feb 2026
Contributed by Lukas
Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea o...
What to Have Ready Before Paying for Google Ads with Olilvia Lawson
11 Feb 2026
Contributed by Lukas
Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, i...
5 Copywriting Predictions for 2026 You Need to Hear
28 Jan 2026
Contributed by Lukas
Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUS...
A Rare Behind-the-Scenes Glimpse Into My Business
15 Jan 2026
Contributed by Lukas
You know that feeling when you're constantly putting out fires instead of actually building your business? Yeah, me too. After a handful of year...
Selling to the People Who Are Already in Your Audience with Colie James
30 Dec 2025
Contributed by Lukas
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've al...
Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila
27 Nov 2025
Contributed by Lukas
Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment finan...
Why These Early Bird Bonuses Are Worth More Than You Think
26 Nov 2025
Contributed by Lukas
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available...
A Week-by-Week Overview of What Happens in Rewrite Your Site
25 Nov 2025
Contributed by Lukas
You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what...
Can You Really Write Your Own Website Copy? (Yes, Here's Why)
24 Nov 2025
Contributed by Lukas
"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There&ap...
Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed
21 Nov 2025
Contributed by Lukas
Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff...
Why Your Website Always Takes the Back Seat (And What It's Actually Costing You)
17 Nov 2025
Contributed by Lukas
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, bu...
Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert
13 Nov 2025
Contributed by Lukas
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they&...
Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website
12 Nov 2025
Contributed by Lukas
Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for bra...
4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)
28 Oct 2025
Contributed by Lukas
You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out...
Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
22 Oct 2025
Contributed by Lukas
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever a...
The Truth About AI Overviews with SEO Expert Emily Gertenbach
16 Oct 2025
Contributed by Lukas
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to...
AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization
14 Oct 2025
Contributed by Lukas
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely...
The Importance of Editing and Fact-Checking Your AI Content
10 Oct 2025
Contributed by Lukas
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no.Here's why: AI makes stuff up, gets f...
AI for Content Repurposing: How to Maximize Your Existing Content
08 Oct 2025
Contributed by Lukas
What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've s...
Is It Possible to Use AI As a Brainstorming Partner?
26 Sep 2025
Contributed by Lukas
You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But ...
How a Copy Coach Can Help You Train AI
18 Sep 2025
Contributed by Lukas
Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is b...
Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes
28 Aug 2025
Contributed by Lukas
Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed fe...
The Done-With-You Approach to Copywriting: Strategy + Support
19 Aug 2025
Contributed by Lukas
What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative midd...
Creative Burnout: What to Create When You Don't Feel Like Creating
04 Jun 2025
Contributed by Lukas
Creative burnout isn't a personal failure—it's a signal that your current content creation approach isn't sustainable. Whether you&ap...
5 Experts on the Website Mistakes Driving Clients Away
18 Mar 2025
Contributed by Lukas
Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? In this episode, four guests join me to reveal ...
Your Website Is Working Against You: Here's How
13 Mar 2025
Contributed by Lukas
Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquirie...
5 Essential Strategy Questions I Ask of All My Clients
06 Mar 2025
Contributed by Lukas
Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this...
What Happens in a Strategy Session?
26 Feb 2025
Contributed by Lukas
Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually ha...
Three Ways to Get Strategic in Your Business
18 Feb 2025
Contributed by Lukas
Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm b...
The Audit Advantage: Why Review Comes Before Marketing Strategy
11 Feb 2025
Contributed by Lukas
Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you ...
Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions
04 Feb 2025
Contributed by Lukas
Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing"...
2025 Business Goals: Systems, Strategy, and Sustainable Growth
31 Jan 2025
Contributed by Lukas
Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working t...
What Actually Happened in My Business in 2024
30 Jan 2025
Contributed by Lukas
Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core v...
Marketing Predictions for 2025: 8 Experts Share What's Next
29 Jan 2025
Contributed by Lukas
Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomo...
Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024
28 Jan 2025
Contributed by Lukas
Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. Fr...
Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal
19 Dec 2024
Contributed by Lukas
"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it...
Is a Holiday Marketing Campaign Right for Your Business?
12 Dec 2024
Contributed by Lukas
Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to c...
How to Use a Brand Messaging Guide (So It Doesn't Collect Dust)
03 Dec 2024
Contributed by Lukas
Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF ...
What is an Editorial Style Guide? (And Why You Need One)
27 Nov 2024
Contributed by Lukas
Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds no...
How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot
19 Nov 2024
Contributed by Lukas
Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you so...
Why Your Business Needs More Than One Ideal Client Persona
13 Nov 2024
Contributed by Lukas
Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire cus...
The Importance of Mission, Vision, and Value Statements with Ashlee Sang
05 Nov 2024
Contributed by Lukas
Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that&ap...
A Sneak Peek Into the Brand Messaging Kit I Create for My Clients
29 Oct 2024
Contributed by Lukas
A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't b...
Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan
22 Oct 2024
Contributed by Lukas
Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to...
What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)
17 Oct 2024
Contributed by Lukas
Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not ...
Being Choosable Without a USP with Belinda Weaver
01 Oct 2024
Contributed by Lukas
Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Be...
Building Brand Authority With the Content You Create
26 Sep 2024
Contributed by Lukas
How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this ...
Creating a Content Marketing Hub on Airtable with Colie James
17 Sep 2024
Contributed by Lukas
What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? ...
Case Study Interviews and Capturing Data with Jocelyn Montemarano
10 Sep 2024
Contributed by Lukas
As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Cas...
Where + How to Use Testimonials You've Collected
21 Aug 2024
Contributed by Lukas
Are your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been f...
Asking for Testimonials (And How to Edit Them!)
14 Aug 2024
Contributed by Lukas
Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials ...
The Four Types of Testimonials (And Why You Need Them All)
07 Aug 2024
Contributed by Lukas
Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated so...
Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch
30 Jul 2024
Contributed by Lukas
Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch br...
Website Conversion Types and Effective Strategies to Make Them Happen
23 Jul 2024
Contributed by Lukas
If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions shou...
How to Create the Best Website User Experience with Annie Maguire
16 Jul 2024
Contributed by Lukas
Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look...
Developing Frameworks for Your Thought Leadership
26 Jun 2024
Contributed by Lukas
Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.Thought leadership frameworks help you organi...
Writing a Book to Share Thought Leadership with Jodi Brandon
13 Jun 2024
Contributed by Lukas
Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought lead...
Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey
06 Jun 2024
Contributed by Lukas
We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't bo...
Public Speaking as a Form of Thought Leadership with Charlotte Davies
30 May 2024
Contributed by Lukas
You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. ...
Course Creation as a Form of Thought Leadership with Christina Rava
23 May 2024
Contributed by Lukas
Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fit...
What Does Thought Leadership Mean?
20 May 2024
Contributed by Lukas
Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal a...
Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen
10 May 2024
Contributed by Lukas
Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in t...
How to Measure Website ROI After a Site Launch
12 Apr 2024
Contributed by Lukas
We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design...
Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client
05 Apr 2024
Contributed by Lukas
Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the s...
A Website Copy Case Study with Client Tony Howell: Part One
04 Apr 2024
Contributed by Lukas
Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to f...
25+ Spring Cleaning Marketing Ideas to Do Right Away
28 Mar 2024
Contributed by Lukas
Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digi...
Transparency, Discernment, and Running an Online Business with Maggie Patterson
21 Mar 2024
Contributed by Lukas
Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who...
Setting Income Goals and Making Pricing Decisions with Tara Newman
14 Mar 2024
Contributed by Lukas
I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wonderin...
2024 Email Changes: Everything About Email Authentication with Cheryl Rerick
07 Mar 2024
Contributed by Lukas
Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why em...
Celebrating Leap Year With Marketing Predictions for the Next Four Years
29 Feb 2024
Contributed by Lukas
Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that o...
Important Email Marketing Predictions for the Next 4 Years with Liz Wilcox
28 Feb 2024
Contributed by Lukas
The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have bee...
What You Should Know About the Future of Podcasting with Lindsay Padilla
27 Feb 2024
Contributed by Lukas
What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The tr...
Leap Year Social Media Predictions (That You Need to Know!) with Andréa Jones
26 Feb 2024
Contributed by Lukas
What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to w...
How to Promote a Website Launch (or Relaunch!)
28 Jan 2024
Contributed by Lukas
You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the wor...
10 Often Overlooked Website Pages You May Need
18 Jan 2024
Contributed by Lukas
EPISODE 106.How do you know that your site has all the website pages that it needs?If the home, about, services, shop, and contact page came to mind, ...
The Mistakes You're Likely Making on 5 Common Web Pages
11 Jan 2024
Contributed by Lukas
EPISODE 105.How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra i...
What the Most Common Website Pages Need for Conversions
04 Jan 2024
Contributed by Lukas
EPISODE 104Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. In this episode y...
Reviewing Marketing Goals and Easy Website Updates for 2024
28 Dec 2023
Contributed by Lukas
THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me po...
Writing Your Homepage Copy (and Notes for Other Pages, Too!)
21 Dec 2023
Contributed by Lukas
THIS IS AN EDITED REPLAY OF EPISODE 004We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’...
Organizing and Wireframing Website Pages (Before Writing!)
15 Dec 2023
Contributed by Lukas
EPISODE 103Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/Learn more about your host, E...
The Importance of Website Competitor Research (And How to Do It!)
08 Dec 2023
Contributed by Lukas
EPISODE 102.Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to i...
How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery
30 Nov 2023
Contributed by Lukas
EPISODE 101.Did you know that your clients and customers can actually help you write your website copy?And no, I'm not suggesting that you ask th...
The Tell All: Answers on the 100th Episode of Talk Copy to Me
23 Nov 2023
Contributed by Lukas
Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me a...
What Pages Should a Website Have? (And How to Plan the Site Navigation)
17 Nov 2023
Contributed by Lukas
EPISODE 099.Ready to get started on the website updates? Quick question for you: How many pages should a website have?Don't know the answer to th...
How to Prepare for Website Updates — Especially Your Website Copy
09 Nov 2023
Contributed by Lukas
EPISODE 098.If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepar...
Ready for a Website Rewrite? Here's How to Know It's Time
03 Nov 2023
Contributed by Lukas
EPISODE 097.How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients co...
How Strategic Storytelling Leads to Sales with Emma Boshart
26 Oct 2023
Contributed by Lukas
EPISODE 096.Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you&apo...
Black Friday Sales Copy and Marketing Strategies with Sara Gillis
19 Oct 2023
Contributed by Lukas
EPISODE 095.Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind!On this episode...
Harnessing the Power of SEO for Podcasts
13 Oct 2023
Contributed by Lukas
EPISODE 094.If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract mo...
Why You Need a Strategic Podcast Workflow with Alesia Galati
06 Oct 2023
Contributed by Lukas
Episode 093.Have a podcast and find yourself wingin' it more often than planning ahead and being strategic?Thinking about starting a podcast and ...
Hosting an Audio Summit for Your Business with Deanna Seymour
30 Sep 2023
Contributed by Lukas
Episode 092.Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio ...
Private Podcasts + Premium Content: The Perfect Tools for Growing Your Business
21 Sep 2023
Contributed by Lukas
Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing me...
Should I Start a Podcast for My Business?
16 Sep 2023
Contributed by Lukas
Episode 090.Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode...