Talk Copy to Me | Content + Copywriting Podcast
Episodes
How to Come Up with Content Ideas
14 Sep 2023
Contributed by Lukas
Episode 089.Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your busine...
The Power of Case Study Content Marketing
02 Sep 2023
Contributed by Lukas
Episode 088.Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case stu...
How to Write Blog Posts for SEO and Conversions
24 Aug 2023
Contributed by Lukas
Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, wri...
Creating Evergreen Content for Your Business with Rebecca Tracey
17 Aug 2023
Contributed by Lukas
Episode 086.Did you listen to the last episode and now you're feeling curious about creating evergreen content? If so, this episode is a must lis...
What Is Evergreen Content? (and How It Relates to SEO and Conversions)
11 Aug 2023
Contributed by Lukas
Episode 085.What is evergreen content?I'm serious, friend. Do you know what it is? I've been writing and talking about evergreen content for...
Artificial Intelligence Legal Issues with Sarah Waldbuesser
03 Aug 2023
Contributed by Lukas
Episode 084.In this episode of Talk Copy to Me, Sarah Waldbuesser and I dive into the complex artificial intelligence legal issues surrounding AI outp...
AI for Copywriting, Content Creation, and Other Marketing Tasks with Meneske Stewart
27 Jul 2023
Contributed by Lukas
Episode 083. I invited Menekse Stewart, founder of the Marketing Magic app, on the podcast to talk about using AI for copywriting and content creatio...
Is AI Good or Bad? (and the Pros and Cons of AI for Marketing)
20 Jul 2023
Contributed by Lukas
Episode 082. I can't tell you how many times I've been asked about the pros and cons of AI for copywriting and content creation. But what f...
A Sneak Peek Into Erin Ollila's Business Trajectory with Guest Host Colie James
13 Jul 2023
Contributed by Lukas
Something wild happened on the podcast this week. For the very first time, I welcomed back a former guest to Talk Copy to Me. But instead of interview...
What is Affiliate Marketing and How Does It Work with Dama Jue
04 Jul 2023
Contributed by Lukas
Episode 080.Have you ever bought something and felt like you simply just had to share it with your family and friends? Wouldn’t it be nice to make s...
Nothing You Write Will Ever Be Good Enough
27 Jun 2023
Contributed by Lukas
Episode 079.Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find y...
Do Cold Emails Work in 2023 with Laura Lopuch
20 Jun 2023
Contributed by Lukas
Episode 078. Do cold emails work in 2023?Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall?The answer to...
Accessible Website Standards for Small (and all!) Businesses with Erin Perkins
17 Jun 2023
Contributed by Lukas
Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I ...
Globally Inclusive Websites with Danbee Shin
08 Jun 2023
Contributed by Lukas
Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is pe...
Inclusive Marketing, Messaging, and Copywriting with Jackie Sunga
01 Jun 2023
Contributed by Lukas
How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best...
How Marketing Has Changed (And What You Need to Know) with Brittany McBean
23 May 2023
Contributed by Lukas
Have you noticed how marketing has changed over the past five years?Do you feel comfortable with the direction your business is taking in order to kee...
Optimizing Your Website Sales Funnel (And Yes, You Have One)
17 May 2023
Contributed by Lukas
Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent a...
Legal Considerations for Small Businesses with Braden Drake
09 May 2023
Contributed by Lukas
Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I...
How to Use YouTube for Your Business with Trena Little
02 May 2023
Contributed by Lukas
Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!Now, if you don’t know her, Trena is a YouT...
SEO on YouTube: How to Reach the Right People
29 Apr 2023
Contributed by Lukas
Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? ...
How Video Short Clips Can Transform Your Business with Alex Minor
18 Apr 2023
Contributed by Lukas
Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating ...
How to Repurpose Podcast Content to YouTube with Krystal Proffitt
11 Apr 2023
Contributed by Lukas
Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no furth...
Why Is Customer Experience Important with Colie James
05 Apr 2023
Contributed by Lukas
Are you struggling to turn leads into clients or keep your clients happy?If so, you're in the right place. Our guest expert, workflow and automat...
Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts
30 Mar 2023
Contributed by Lukas
Looking to reduce your social media presence in 2023, but not sure what to focus on instead?Look no further than this episode of the Talk Copy to Me p...
Getting Off Social Media As a Business Owner with Hillary Rea
22 Mar 2023
Contributed by Lukas
Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media,...
Hot Tips for Networking on Facebook with Ashleigh Chanél
19 Mar 2023
Contributed by Lukas
In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to n...
Inclusivity and Connecting on Facebook with Meg Brunson
19 Mar 2023
Contributed by Lukas
Are you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then...
The Benefits of Facebook Groups with Jessica Sheehy
15 Mar 2023
Contributed by Lukas
Are Facebook Groups even relevant in 2023? The answer is...yes. There are so many benefits of Facebook Groups, including building a community around ...
The Best Way to Grow On Instagram with Jenna Warriner
07 Mar 2023
Contributed by Lukas
There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner f...
What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls
07 Mar 2023
Contributed by Lukas
"You're either a creator or a consumer."This is what Kendra Swalls said toward the end of our conversation about Instagram, and it&apos...
The Secrets to Selling With Instagram with Guest Shannon McKinstrie
07 Mar 2023
Contributed by Lukas
Do you think of yourself as an influencer?If not, you might want to think again.Anyone who uses a social media platform publicly—especially as the f...
The Importance of Connecting on LinkedIn with Akua Nyame-Mensah
02 Mar 2023
Contributed by Lukas
Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others? If so, it's time t...
Showing Up as a LinkedIn Thought Leader with Tania Bhattacharyya
02 Mar 2023
Contributed by Lukas
In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all t...
How to Use LinkedIn for Your Business with Louise Brogan
02 Mar 2023
Contributed by Lukas
As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it ...
How to Become a Content Creator on TikTok with Racheal Cook
21 Feb 2023
Contributed by Lukas
I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. W...
How to Create Tiktok Content with TikTok Coach Samantha Vlasceanu
21 Feb 2023
Contributed by Lukas
Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create e...
TikTok Confidence with TikTok Teacher Helen Polise
21 Feb 2023
Contributed by Lukas
Are you ready to show up on TikTok to make your business more visible? Join me and my special guest Helen Polise, also known as the TikTok Teacher, t...
How to Twitter Chat and Join Twitter Communities with Michelle Garrett
15 Feb 2023
Contributed by Lukas
With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to ...
How to Increase Twitter Engagement with Anita Kirkbride
15 Feb 2023
Contributed by Lukas
Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people ...
Must Know Business Social Media Best Practices and Predictions with Andréa Jones
07 Feb 2023
Contributed by Lukas
Social media: you either love it or you hate it.Actually, I think we both know that it’s not really that simple. If you’re a business owner, there...
How to Dress for a Photoshoot for your Business with Melanie Lippman
01 Feb 2023
Contributed by Lukas
As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my...
Understanding Mindset in Messaging & Marketing with Linda Perry
25 Jan 2023
Contributed by Lukas
It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both str...
Celebrating One Year of the Talk Copy to Me Podcast
19 Jan 2023
Contributed by Lukas
Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.As of today, we&apo...
How to Maintain Momentum in Marketing, Business, and Life with Diann Wingert
11 Jan 2023
Contributed by Lukas
Here’s how January usually plays out:The ball drops. People celebrate, stay up late, and stay true to their annual New Year’s traditions. The next...
Easy Peasy Website Updates to Do in the New Year
04 Jan 2023
Contributed by Lukas
EPISODE 045.Every March I buckle down and audit my entire website.Now, I bet you’re reading that thinking, “Hold up, what? Erin…isn’t this sup...
Preparing for 2023 Marketing Goal Planning
27 Dec 2022
Contributed by Lukas
Your 2023 marketing plan better watch out because you mean business.Join me this week and learn how to review your efforts from this year and analyze ...
How to Review Your Marketing Strategy for the New Year
20 Dec 2022
Contributed by Lukas
Are you ready to take your marketing strategy to the next level?On this episode of Talk Copy to Me, you'll discover how to review your marketing ...
Business Planning for Small Businesses with Andrea Liebross
13 Dec 2022
Contributed by Lukas
Do you have a business plan for your small business?If so, you deserve a high five…but before I give that to you, I have a few more questions: How l...
What is GA4 and How It Impacts Google Analytics with Dina Pruitt
06 Dec 2022
Contributed by Lukas
What is GA4?Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replaci...
The Basics on Google Ads for Beginners with Ameet Khabra
30 Nov 2022
Contributed by Lukas
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the...
Demystifying Facebook Ads with Jody Milward
22 Nov 2022
Contributed by Lukas
Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exa...
Understanding Email Tech with Bev Feldman
15 Nov 2022
Contributed by Lukas
Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I ...
Understanding Sales Email Strategy with Kyla Roma
08 Nov 2022
Contributed by Lukas
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales em...
How to be Consistent With Email Marketing
01 Nov 2022
Contributed by Lukas
Do you know how to be consistent when it comes to emailing your list?If the answer is no, you are sooooo not alone.So many small business owners strug...
Here's Exactly What Goes in a Welcome Series with Liz Wilcox
25 Oct 2022
Contributed by Lukas
Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉But now what?Well, simple. You need a series of emails to intr...
How to Grow an Email List with Kate Doster
19 Oct 2022
Contributed by Lukas
Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I gro...
Creating a Post Quiz Email Strategy with Dawn Petrin
12 Oct 2022
Contributed by Lukas
So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world?...
The Low Down on Marketing Quiz Creation with Jackie Aguglia
07 Oct 2022
Contributed by Lukas
Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!Let me ask you a question for a moment. Have...
How Copy Factors Into Your Business Processes with Melissa Morris
28 Sep 2022
Contributed by Lukas
Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of bus...
Is an Online Business Membership Right for My Business? with Lisa Princic
21 Sep 2022
Contributed by Lukas
Thinking about adding a membership to your offer suite?You're not alone. The business world has seen a steady rise of online memberships in the p...
Podcast Guesting and All the Copy That Comes With It with Angie Trueblood
12 Sep 2022
Contributed by Lukas
How much copy do you think goes into visibility opportunities, such as podcast guesting?Well, at first glance, it might not seem like a lot. If anythi...
Set Your Own Website Rules with Teresa Schlup
07 Sep 2022
Contributed by Lukas
If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must fo...
The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball
02 Sep 2022
Contributed by Lukas
Copy + Design do not = a website. However, there is one thing that brings copy and design together. Without it, no published website will be successfu...
How to Audit A Website (Think: Tech, Copy, Design + More!)
02 Sep 2022
Contributed by Lukas
We all know the importance of having a website. And if you didn't believe that before listening to my podcast, I sure as heck hope that I'...
How to Make the Best Website Investment with Katie O'Brien
25 Aug 2022
Contributed by Lukas
You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major cha...
Showing Up Authentically in Your Business & Branding with Josh Womack
10 Aug 2022
Contributed by Lukas
We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various cr...
The Difference between a Messaging and a Visual Style Brand Guide with Michelle Clayton
03 Aug 2022
Contributed by Lukas
Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand s...
Voice of Customer Research and Messaging with Melissa Payne
27 Jul 2022
Contributed by Lukas
If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer...
Brand Messaging and Repurposing Content with Emily Aborn
20 Jul 2022
Contributed by Lukas
How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the...
What Goes In a Brand Messaging Guide for Your Business?
18 Jul 2022
Contributed by Lukas
How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?Well, I ...
Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg
06 Jul 2022
Contributed by Lukas
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth ...
Customer Experience for Systems and Processes with Charlotte Isaac
29 Jun 2022
Contributed by Lukas
Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serv...
Small Business Customer Experience with Megan Dowd
22 Jun 2022
Contributed by Lukas
On the previous episode of the Talk Copy to Me podcast, we talked about testimonials.But what gets you stellar testimonials?The answer is simple: you ...
Social Proofing: How to Ask for a Testimonial (And Use It!)
09 Jun 2022
Contributed by Lukas
As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. ...
Sales Page Copywriting for a Short or Long Form Sales Page
25 May 2022
Contributed by Lukas
Let's face it, you probably have really strong feelings about sales pages. Most of the people I work with (or talk to!) either prefer a long sal...
Non-Sleazy Sales Copy and Smart Launches with Jess Haney
18 May 2022
Contributed by Lukas
Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach no...
Lazy and Strategic Sales Launches with Kristin Macintyre
11 May 2022
Contributed by Lukas
How do you feel about writing sales copy or planning a sales launch?In this episode, Kristin and I will discuss:What a lazy launch is and how you can ...
The POWER Pre-Launch Marketing Framework with Ash Chow
04 May 2022
Contributed by Lukas
Want to know what makes for a successful sales launch? Well, one of the key elements is prepping your audience during a pre-launch period so they&apos...
Is SEO for Copywriting A Smart Investment?
30 Apr 2022
Contributed by Lukas
I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. &l...
Off-Site SEO for Podcasts and More with Akilah Thompkins-Robinson
19 Apr 2022
Contributed by Lukas
Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart i...
Don't Snooze on SEO and Content with Meg Casebolt
12 Apr 2022
Contributed by Lukas
How do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more freq...
SEOhhhhh! The Basics of Search Engine Optimization and Why SEO Is a Marketing Must
05 Apr 2022
Contributed by Lukas
I'm going to be honest with you from the very beginning: I am a geek for all things SEO.I love the value it delivers. I love keyword research and...
What Website Pages Should Your Site Have?
29 Mar 2022
Contributed by Lukas
We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your sit...
How to Write a Services Page That Converts
22 Mar 2022
Contributed by Lukas
How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using second...
Bet You Thought Your About Page Was About You
03 Mar 2022
Contributed by Lukas
Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they need...
The Key Elements of All Successful Website Homepages
01 Feb 2022
Contributed by Lukas
Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not ...
The Importance of Niching Down in Biz with Mallika Malhotra
18 Jan 2022
Contributed by Lukas
How do you feel when someone asks you what your niche is?If it makes you feel uncomfortable, you're not alone. So many small business owners get ...
Do You Need a Website for Your Business?
18 Jan 2022
Contributed by Lukas
Imagine a website void of all words.What would it look like? There's be colors, of course. You'd likely see some pictures of people or prod...
2 Questions Everyone Wonders As They Consume Content
18 Jan 2022
Contributed by Lukas
EPISODE 001.Wait — what’s this all about?What’s in it for me?You might think it’s a bit silly to start the first episode of a brand new podcas...
Trailer: Introducing Talk Copy to Me, a Marketing Podcast
08 Dec 2021
Contributed by Lukas
Who would have thought that putting words to the page would be one of the most difficult parts of doing business? Yet here you are. Spending all yo...