In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems. --Key Moments:01:17 Is SEO Dead?01:24 The Importance of SEO in AI Searches02:02 Optimizing Content for AI03:46 Exa's Unique Approach to Search06:31 Emerging Trends in GEO12:38 The Future of Internet Content18:13 Competitive Landscape in AI Search21:15 Consumer Trust in AI and Ads22:43 The Future of Search and Consumer Behavior25:19 The Importance of Context in AI Queries26:49 Introducing the Web Sets Tool28:21 Live Demonstration of Web Sets33:34 AI's Impact on Efficiency and Proactivity36:57 Favorite AI Tools and Future Prospects--Key Links:ExaConnect with Thais on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

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“What did the council decide on item 42?” — answered with the speaker and the moment.