The secret to good UX design goes beyond slick applications and impressive functionality. While those things are definitely important, HatchWorks’ Director of Product Design, Andy Silvestri, likes to think of UX design as user enablement. In other words, UX design should enable users to be successful using your product so they get the maximum value out of it. Andy joins episode two of the Built Right podcast to share his perspective on UX design and how to get it right. He explores how to tap into the UX mindset, understand your customer and their needs, conduct user research, and much more. Key Moments: The true goal of UX design Why you need to balance the needs of stakeholders and users How to tap into the UX mindset Why you need to understand your customer well Why personas can be useful for targeting How user research can help you get product validation How to get started with UX Redesigning existing products and improving UX Key Links: HatchWorks: https://hatchworks.com/ Mentioned in this episode:Talking AI - Conversations with AI experts and early adoptersWelcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful conversations with AI experts, founders of AI products, and industry leaders who are leveraging AI in their businesses. Whether you're an AI expert or a beginner, our episodes will help you understand how AI technology works and how early adopters are deriving value from it. New episodes drop starting August 6th.AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

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“What did the council decide on item 42?” — answered with the speaker and the moment.