Del Reid Talks Bills, Bills Mafia & Mafia Con (LIVE From Imperial Pizza)
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What is the origin story of Bills Mafia and how did it become a community movement?
All right, what is going on everybody? How you doing? Welcome to another episode of Talkin Buffalo, your weekday daily driver for Buffalo Sports Talk and more. My name is Patrick Moran. Thank you so much as always for watching, for listening, however you are. Consuming talk in Buffalo. Appreciate you guys very much. Quick shout out to our sponsor for today's show, the Law Office of William Atar. Hurting a car, call William Atar. 444-4444. Call William Atar today to get the compensation that you deserve. Friday podcast, Thursday night live stream. So you might hear some ambiance in the background. And I am joined right now by a very special. Frequent guests on this podcast. Oh, and it has been a hot minute, though.
It's been a hot minute. Co-founder, of course, of Bills Mafia, founder of 26 Shirts, the 2023 Buffalo Bills fan of the year, my very good friend, longtime friend Del Re. Dude, what is going on, buddy? How you doing, man? Thank you for having me. It has been a hot minute. Like we were due. We were due. Well overdue. This is your first time. We are here, of course, at Imperial Pizza 1035 Aber Road in South Buffalo. A really nice crowd today. You've been they have a Main Street location now that's newer, new ish, I should say, at this point. This is the OG location here. We are in the heart of South Buffalo. Your first time here, first time eating here. Yeah. Uh some some quick impressions before we get into a a a lot of stuff to cover today.
Oh, it's awesome in here. I've been in the Main Street location a few times. I'm a North Towns guy, so you know, Main Street's not too deep for me, but uh it's beautiful in here. This is uh this is quite a setup. Quite a setup.
If you're uh a Pat Kane fan and we know that there's a lot of Pat Cain rumors going around, look to your left. Look to your left. I saw. Look to your left. You can look over there. You can look over there. Over there. Over there. There's gonna be plenty of packages and stuff going around. You are definitely here uh in the heart of South Buffalo. Look, I I kinda link In a way I r I relate you and what you do and everybody who knows you and I'm not blowing smoke. Everybody already knows this man. You're one of the most giving uh charitable people that I know and this place is one of the best community oriented places that you're gonna find anywhere. I mean this and I I'm not even exaggerating. I I truly mean this when it comes to Little League baseball, fundraisers, benefits for people who are sick, something like that.
You come to this place, you live in South Buffalo, you tell 'em what you're doing, you need some help. Say us. You know what I mean? They're they're gonna throw food for you, though they will help you out with whatever you're doing here. Man, this place is uh one of the most special uh spots here in South Buffalo.
Yeah, good people. Actually uh the the one owner Steve uh like last year I remember telling him, like, hey I I need some sponsorship help with some of the per uh shirts we're doing. He's like, No problem and they did a couple of shirts for us like that. It was
Good people. Yeah, they really are good people here. Um, so again, you and I have a I didn't realize this. I mean, I know you've been on the show a handful of times, of course, but I didn't realize it until I was starting to do a little bit of homework. The uh the long history that Del Reed has here with Talk in Buffalo, Moranalytics podcast actually. I forgot about that actually back in the day. That was a good name.
That was a good name for it.
It was. A lot of people would be like, Well, what in the hell is a moraanalytic? You know what I mean? They didn't realize that it was just me talking, basically. Moranalytics or people who wanted to criticism. Yeah, exactly. A hundred percent. Um, I go back now, so this is I I think this is like episode thirteen forty nine of Talking Buffalo. And uh I went back and I looked it up. You were on episode 18. Okay.
Is that the Sarasota episode? No, no, no, no, no, no.
Nope. That was not. That was not it. Take care. Got a couple people here to meet us.
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Chapters
8 chapters
1
What is the origin story of Bills Mafia and how did it become a community movement?
0:23–9:23
2
How did Del Reed create 26 Shirts and keep the focus on community over profit?
9:23–20:55
3
What are the plans and highlights for the upcoming 2026 MafiaCon event?
20:55–33:40
4
How does 26 Shirts choose campaigns and balance emotional involvement with business?
33:40–42:01
5
What was the impact of the Stevie Johnson incident on Bills fans and community storytelling?
42:01–51:51
6
How does Del stay humble while managing a growing platform and fan expectations?
51:51–1:01:49
7
What does Del think about the Bills' current roster and their chances for a Super Bowl?
1:01:49–1:12:09
8
What final thoughts does Del share about fan culture, gratitude, and future projects?
1:12:09–1:21:41
Speakers
3 identifiedMore from Talking Buffalo
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