199: Set The Standard
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What is the Set the Standard campaign and why was it created?
My basketball journey I would say didn't obviously start here. It started um with not even knowing the sport at all.
Coaches, welcome back to the Talking Split Podcast. I am Rob Coulter, as always, joined this week by a couple of guests that we've had on the podcast. So really fortunate this week to have been joined by Matt Cameron from Vic Health, who's leading the set the standard campaign that Basketball Victoria have partnered with. And then later on the episode, also joined by Naya Lock. And and many of you obviously would have seen Naya the player, but we get to hear a little bit more about what Naya does. behind the scenes, uh not necessarily just as a player, but but also the role that she plays in the community and and the the work that she'll be doing with set the standard in the the coaching space in particular.
So where this is important, obviously, we all wear a number of different hats in our role in the community and our role in the basketball life. And I'm sure most of the people that listen to this are the coaches. That's where this is obviously pitched at. So where we can, we wanted to try and give as much information around this and as much practical information around this as possible because a lot of us do come from a a lens of of naivety and not being aware of of some of the tools and the resources that you have available to you. you out there, but also how we can better engage with our communities and how we can make a more diverse basketball experience for everyone involved with it. So really grateful for both Matt and Naya for giving up their time for this one in particular.
So without me talking and rambling on for too much longer, we'll jump straight into Matt and then we'll go from Matt straight to Naya. Hey coaches, thanks very much for jumping back in. We are joined by Matt Cameron from Vic Health today talking about the Set the Standard program. So Matt, thank you very much for for jumping in and Sean, thank you very much for setting this up as well. Uh Matt, can you give us a little bit of an overview on what the Set the Standard campaign is for those that may not be aware of it so far?
No worries. Yeah. Thank you, Rob. Thanks for inviting us onto the program. Great to be here. Um So, one of the things that Vic Health has always done is had a big focus on sport and recreation as a means of improving health and well-being. We know that sport can be so beneficial for people in terms of physical health, in terms of movement, in terms of exercise, but also in terms of social connection, mental well-being as well. So set the standard is a social marketing campaign that Vic Health launched a couple of months ago now, something we've been working on for a long time. long time and it's about supporting coaches with tools, resources, advice and support around how they can make their club and also support their teams to be as culturally safe as possible.
Um and in turn ensure that people have a great experience while they're playing, in this case, basketball.
Yeah, and that's I suppose the challenge I think for a lot of people. Like basketball I feel like is a fairly diverse sport. Like we have a lot of people from different cultures, different backgrounds, different beliefs playing. But it could always be more. And that's the the scary part is how much bigger could this grow if we can almost encourage everyone and engage everyone and get everyone involved in the same direction. And and that creating cultural safety is a really interesting part of it. I think that probably like I I date back myself to doing thirty something years of coaching now. This was not something I considered when I first started. And to be fair, I was a very naive fourteen year old when I first started, so I had no clue about anything, let alone cultural safety.
So What does it look like? And how do you know when you've got it, I suppose, at your club?
Yeah, I think and and you're right, I mean basketball is one of those sports that we're really proud to work with. We've got a great working relationship and one of the one of the things that I know basketball Victoria acknowledged in a media release uh recently that was put out around Set the Standard is that um basketball's diversity is one of the game's great strengths and the sport also has this responsibility to lead which which is fantastic.
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Chapters
8 chapters
1
What is the Set the Standard campaign and why was it created?
0:09–9:52
2
How does Matt Cameron describe the goals and tools of Set the Standard for coaches?
9:52–22:16
3
Why is cultural safety important in basketball clubs and how can it be measured?
22:16–34:41
4
What do recent racism statistics reveal about community sport participation?
34:41–44:57
5
Which practical resources does the Set the Standard website offer to clubs?
44:57–56:43
6
How did Naya Lok’s basketball journey begin and what barriers did she face?
56:43–1:08:06
7
What strategies can clubs use to engage diverse communities and create inclusive environments?
1:08:06–1:20:17
8
What are the key take‑aways for coaches to implement after this episode?
1:20:17–1:21:32