Talking Tourism Episode 109 - Diversifying Your Tourism Product with Alicia Peardon

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Recorded07 Aug 2022

Publisherfeeds.buzzsprout.com

Handlerec:14667964

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Alicia Peardon is one half of the husband-and-wife duo behind Tassie's Ghost Rock Wines, where she oversees the customer-facing side of the business, encompassing all things tourism, hospitality and events. In this episode, TICT's Emma Azon-Jacometti chats with Alicia about the growth of Ghost Rock since she and husband Justin moved to north-west Tasmania seven years ago. With a background in marketing, PR and events, including being the Founding CEO of Jamie Oliver's Australian Ministry of Food, Alicia has a unique insight to (and talent for!) developing new products to embed and enhance an existing brand. From humble beginnings, the Ghost Rock brand is now characterised by over 30 hectares under vine, an onsite winery, cellar door, restaurant and - recently - a three-bedroom accommodation offering. Alicia explains how each of these elements has been added to the original brand proposition in response to changing markets, as well as how they have considered the growing agritourism sector and its relevance to Ghost Rock as a destination in itself. Today's episode is brought to you by our partner, Hype TV. As a complete production house, Hype has the capability to facilitate the entire production process from concept creation through to media delivery. Hype's core production team consists of industry professionals with decades of experience, and they also have an extensive network of production crews across Tasmania to tailor to your needs. Thanks to Hype TV for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

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